Ellen Degeneres and a surfer en route to morphing into the beloved talkshow hostess.
Ellen Degeneres and a surfer en route to morphing into the beloved talkshow hostess.

Surf culture in crisis after sport’s Bible accused of “morphing into Ellen Degeneres”

“You guys at Surfer old ladies who key Teslas?”

A culture war is raging on the heavily trafficked Facebook page of Surfer magazine after fans picked up on what has been deemed the mag’s Elon Musk Derangement Syndrome. 

Elon Musk Derangement Syndrome (EDS) is an irrational, pathological hatred of Elon Musk among left-leaning critics, media, and activists and began shortly after Musk’s 2022 acquisition of Twitter (now X). 

EDS is seen as a reaction to his pivot from a progressive icon to a free-speech advocate and ally of conservative causes, notably his role in Trump’s Department of Government Efficiency (DOGE)

This rhetoric has been tied to a surge in vandalism targeting Tesla Cybertrucks with Cybertrucks symbolizing Musk’s polarizing persona, fueling both violent backlash and defensive rhetoric.

In a post about a civil war between US Ski and USA Surfing and which was first broken by Chas Smith in April, Surfer magazine’s Chris Dodds writes,

Sorry, not sorry but the CEO of US Ski is acting like a real kook in what is clearly a money grab that seeks to deprive USA Surfing of it’s top assets and give everyone else the shaft. They’re polishing this turd of a deal as if it’s a brand new Cyber Truck that nobody–least of all, surfers 

And, here, the magazine’s own fans exploded writing, 

“Why the Cyber Truck reference? You guys at Surfer old ladies who key Teslas?”

“Yup, the staff is a bunch of vaccine slurpers.” 

“Surfer = lads that morph into lassies in their fifties ie like John Stewart morphing into Ellen Degeneres.” 

“Just another lib run magazine.” 

Some months back, the slickly articulate and cruelly handsome man who redefined backside tuberiding at Pipeline in 1975 and who won a world title at twenty-two, waded into a debate about Elon, praising the world’s richest man fulsomely.

Where do you stand on EDS? I like the man even more fulsomely than Shaun Tomson, aware that electric cars barely existed before Tesla, SpaceX is more important than NASA and can’t understand the sad that DOGE is emptying the purses of government grifters and succubi?

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San Diego surfer (pictured) lighting beach bonfire.
San Diego surfer (pictured) lighting beach bonfire.

San Diego surfers prepare for winter of discontent as city proposes removing all beach fire pits, locking toilets

"This was never about money for us it was about us against the system that system that kills the human spirit."

Tough financial times in San Diego, California otherwise known as “America’s Finest City.” A $258 million budget shortfall is stalking, haunting, forcing elected officials to consider many drastic measures in order to close the loop. Included in Mayor Todd Gloria’s chops is closing beachside restrooms during the winter as well as permanently removing beach fire pits.

According to projections, the fire pit removal will save around $135,000 per year as well as reducing noise levels at night and other naughty activity like beer drinking plus young couples making out underneath blankets.

Mission Beach local, and likely surfer Rogelio Huerta, was not happy about the potential loss, telling the local ABC affiliate, “No, $135,000 isn’t worth it. Maybe you invest a little more in managing the resources and prove that they’re not efficient before you take away the public’s benefits because we, you know, we pay taxes.”

Christian Barroso, likely not a surfer, came out as pro no beach fire pit, declaring, “I don’t think it’s very safe having these fire pits around.”

Regarding the issue of winter bathroom closures, that move is projected to save over $1 million a year, the sound of which local Steve Jones, maybe or maybe not a surfer, likes.

“I believe it’s a good thing for them to do that because it’ll help balance the budget and alleviate other cuts to resources that are more important than the bathrooms, like police and fire for our public safety,” he said.

On one hand, surfers enjoying using wetsuits as bathrooms during the winter. On the other, more police means more tickets for beer drinking/public indecency.

Do you have thoughts?

I have one. How does removing beach fire pits save $135,000?

Here’s a nice beach fire scene while you’re thinking.

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Joe Engel, early team rider for Billabong.
The tragic GC shredder Joe Engel, an early team rider for Billabong, the surf company set up by Gordon and his gal Rena Merchant in 1973.

Octogenarian founder of Billabong Gordon “Greasy” Merchant loses $50 million tax appeal

Federal court upholds Tax Office decision to slug Billabong king with fifty mill bill… 

The eighty-two-year-old founder of Billabong, Gordon Merchant, has lost his appeal against a $50 million bill from the Australian Tax Office, which included a six-ish mill fine, after advice he received from long-time advisers, EY Australia to minimise his tax bill turned out to be, well, not so rock solid.

Merchant, who let’s be historically fair is a significant player in not just the clothing game but surfboard design with his tucked-under edge rail, was advised to sell a wad of his Billabong shares to create a capital loss which he could offset against the terrific profits he made from from the $111 million sale of the bioplastics manufacturer Plantic Technologies back in 2015.

Merchant was also advised to forgive fifty-five mill in loans to Plantic Tech to boost the sale price.

A tricky game of wash selling and dividend stripping.

Here’s how it works!

In 2014, Merchant sells ten million of his Billabong shares for a little under six mill losing, on paper, almost sixty-mill.

Plantic gets sold for $111 mill the following year, the price inflated by the removal of the loans, Merchant’s tax bill gets reduced, and everyone’s real happy.

Everyone except the tax office, who audited Merchant’s companies and increased his personal tax bill by $30.6 million. Two of his biz’s were assessed to owe a further $12.9 million and a $6.4 million penalty was thrown in for laughs.

Merchant, advised by EY, insisted the share sale had legitimate commercial purposes, not just tax avoidance.

The case landed in the Full Federal Court, where Justices McElwaine and Hespe upheld the ATO’s view, ruling the scheme violated anti-avoidance laws under section 177D of the Income Tax Assessment Act.

They dismissed Merchant’s appeal, confirming the capital loss was engineered for tax benefits. However, they partially sided with him on the debt forgiveness, finding it didn’t fully meet the criteria for dividend stripping.

Justice Logan dissented, warning against assuming tax benefits always drive such deals, suggesting the sale had broader financial motives. Despite this, the majority’s decision stood, reinforcing the ATO’s power to crack down on creative accounting

At his monied peak in 2007, Gordon Merchant was worth around $907 million although he’s currently sitting on around half a billion.

Buy the brother a coffee if you see him.

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Sol Ruca (pictured) surfing a vanquished foe.

Surf-styled wrestler Sol Ruca admits to surfing poorly

"I love all the surfing movies, but I had no time growing up to surf."

But how do you feel, in general, about wrestling entertainment? I came of age in the 1980s when Hulk Hogan, Randy “Macho Man” Savage, Ric Flair, The Ultimate Warrior, “Rowdy” Roddy Piper et. al. were absolutely ruling hearts and minds. Each, of course, was styled in a particular way, appealing to a different fanbase. Piper wore a kilt, for example. Macho Man a throat cancer survivor. Hogan a cuckquean etc.

Well, I’ve mostly lost track of it all though am aware that the enterprise is bigger than ever with new stars appealing to even more fanbases including surfers.

Yes, Sol Ruca is for us, by us. The platinum blonde wrestles in a retro wetsuit bikini, Vans, throws shakas and surfs upon the backs of battered foes.

Shattered hearts, then, today when surfers learned that Ruca surfs poorly.

Sitting down with Busted Open Radio the 25-year-old shared, “I am not a great surfer. I can surf, but I’m not very good. I was born in Southern California. I love the beach, I have tattoos of sharks on my arm, I look the part. Lived in Hawaii for a few years. I’ve always loved surfing, I love all the surfing movies, but I had no time growing up to surf. I have never been like, ‘I’m a good surfer. I can surf.’ It’s always been them being like, ‘Oh, this is what she does.’ There’s one package I did and there is a video of someone surfing and I’m like, ‘that’s not even me.’ There is video of me surfing, but the wave was tiny.”

Here’s the package.

Does her truth telling make you like her more or does the ruse make you like her less?

Discuss please.

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Stephanie Gilmore wins historic eighth world title
Ain't much Stephanie Gilmore can't do, coming from fifth to win the world title in 2022.

Surf queen Stephanie Gilmore to come out of retirement for Gold Coast grand slam

And says she'll back on the tour in 2026 in her thirty-ninth year.

It was to nobody’s surprise that ol Stephanie Gilmore took one whiff of Caity Simmers and Molly Picklum’s foaming and frenzied madness last year and quit the tour.

It was, ostensibly time off, but the champ, who turned thirty-seven in June, and who won her first world title in her rookie year of 2007, wasn’t going to upset her reputation for beatitude and calm with the sloppiness of age.

The zenith for Stephanie Gilmore’s career came in 2022 when she dominated Finals Day, starting in fifth place, mowing through all-comers before beating Carissa Moore in the winner-take-all surf-off.

Stephanie Gilmore’s cunning and intelligence were laid bare a few minutes ago when it was announced she would be climbing off the bench to compete as a wildcard at the Gold Coast, which is to be contested at Burleigh Heads, waiting period starting this weekend.

Real smart ‘cause Stephanie Gilmore has won the contest six times.

“I’m super excited to have this opportunity to get back in the jersey for the CT’s return to the Gold Coast,” Gilmore, who says she’s gonna return to the tour in 2026 in her thirty-ninth year, says. “I’ve been enjoying my time away from tour, but I’m still a competitor at heart, so I am really looking forward to clicking back into that mindset and testing myself after some time away from competition. It’s so close to home as well, so it’s really a no-brainer.

“I’m definitely not as in tune with Burleigh as I am with Snapper (Rocks), but it’s still a perfect right point, so I feel like it’s a spot that suits my style. It will be my first time competing at Burleigh since I was a junior, so I’m looking forward to it.”

Ain’t gonna be easy.

She hits world champ Caity Simmers and Bells runner-up Luana Silva in the opening heat although hard to imagine anyone slaying those little Rincon-esque runners better than the eight-timer.

How’s it going to play it out?

Good chance she gonna win, I say.

And a 2026 return? Smart play or Slater-esque in its futility?

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