Creed McTaggart duckdiving in Hawaii
"I don't strive to be unique. I strive to fucking be myself," says Creed. | Photo: Morgan Maassen

Why Creed McTaggart Won’t Pose Nude!

Surfing's most desirable 20 year old on psychic traumas and Oedipus complexes…

How much more pleasant are the simple, straightforward intense emotions of a dog? He wags his tail or he barks his displeasure. But for a young man on the make, like Creed McTaggart, lately seen in the Joe G/Globe film Strange Rumblings in Shangri-La, existence is more complex. All those stray impulses!

Here, over two separate interviews, BeachGrit attempts to unspool, via psychoanalysis, the labyrinth of Creed McTaggart’s unconscious.

FEARS: I freak out about stability. I feel like in this surfing game, you don’t really know how long it’s going to last and what’s going to happen. I see so many fucking good surfers and really amazing people that just get dropped and within months they’re just gone. I always freak out about that. I feel guilty if I’m doing fuck-all at home or partying too much. I feel like I don’t want to waste it. When you think about it, it’s like living 10 lives in one.

ON BEING UNIQUE: I don’t strive to be unique. I strive to fucking be myself.

ON COURAGE: I wouldn’t call myself a brave person. I’ve done a lot of dumb things. I fucking quit school. I wish I didn’t quit school. I really liked school.

ON THE FATHER-SON RELATIONSHIP: When I was 13 I wanted to be strong like him so I’d have two protein shakes a day and I went boxing training for six years. But it never really worked. By the time I was 17, I just went, fuck that.

DRIVING CARS:  It’s really scary for me. I feel like I don’t belong on the road. If there’s someone tailgating me, for example, I freak out and speed up. I’m semi-dyslexic and I always to forget to fucking turn on the lights and the windscreen wipers. All that pressure! Once you’re on the road, you’re part of a family, a whole family, but no one likes you and everyone gets road rage. It’s this one giant seething organism trying to get to this place and that place and  I’m stuck in the middle cutting people off, totally oblivious, just trying to learn. I just fuck with my own head, really. It’s probably not like that. I get really nervous and anxious.

ON COACHES: Coaches fucking piss me off. I did four ISAs and I just fucking hated it. It’s such a weird vibe. So intense. It didn’t feel real. It felt fake and I hate coaches telling you where to put your arms when you surf. I’ve always want to surf how I wanted to surf.

“I feel like I don’t belong on the road. All that pressure! Once you’re on the road, you’re part of a family, a whole family, but no one likes you and everyone gets road rage. It’s this one giant seething organism trying to get to this place and that place and  I’m stuck in the middle cutting people off, totally oblivious, just trying to learn.”

ON MARIJUANA: There’s a time and a place. Coming from Margaret River there’s a lot of kids I went to school with who got into it too hard and they smoke billies all day and do fuck all. That’s really sad. I don’t rate that.

ON HEAVEN: There’s a heaven I enjoy by myself where I’m lying in bed and it’s thunder storming outside and I’m all cosy and I’m reading a book or listening to music and there’ll be moments where I think, fuck this is heaven. And then there’s the other type of heaven with your friends, having beers in the afternoon. I get a lot of flashes of heaven. More heavens than hell, I try to make it.

 

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Surfers at sunset

SURF FICTION (part two): MAN LOSES beach CONDO, BUYS GUN

When a surfer gets old it ain't golden pussy and endless summers anymore. A weekly online serial.

Fucking ukuleles. Fucking rich baby shits with their straight white teeth and trust funds lives. Strumming some faggot song with their little bitch birds hovering around a store bought campfire. Playing at being soul boys for a few days until they pack up and head north to their dorm rooms and credit cards. All a man wants is some peace and quiet and what does he find? Poseur brats with lifted trucks and boutique huaraches. Lank blonde dreadlocks woven with plastic beads, pseudo-progressive bullshit spewing from their idiot mouths.

I got fucked in Mexico. Swindled by two bit beaners, left to scrape together what I could. Sold off the condo piecemeal.  Fixtures, tile, plumbing, molding, furniture… twenty fucking grand. Twenty grand for my life’s saving. Combined with what I had left there might be enough to live off. If I’m lucky enough to drop dead in half a decade.

Listen to their little sing a long. Stupid fucking children, whole waste of a life ahead of them. I can’t wait for them to live it. The little blonde in the corner. I hope her husband beats her. I hope her womb drys up. I hope her dreams rot. I wish she was fucking dead.

I slunk back to San Diego and bought a shitty van and a sleeping bag. Found a nigger on Craigslist who was willing to sell me a shotgun for eight hundred bucks. For fifty more he tossed in some shells. It’s wrapped in blankets in the back of the van, under a board I don’t ride. I keep it loaded. I’ve never fired it.

You don’t get searched going into Mexico, not when you’re a broken down old man heading south to die. Tecate stinks, Tijuana’s nothing but filth and frat boy faggots looking to get their cocks sucked by some dried up beaner whore. A beggar brat steps in front of my van and I’m tempted to run him down.

“I read about a man named Kehoe. They took everything from him. Left him broken, destitute. He burned his farm, wired his horses’ legs together so they couldn’t escape the flames. He’d hidden bombs throughout a local school. Killed thirty-six kids that day. He filled his truck with scrap metal and dynamite and drove to the scene. Blew himself up out front, killed six more people.”

I filled my cooler in San Quintin and drove until I felt alone. Took a dirt road west and tucked in above an empty cove, nothing but desert scrub and rotting seaweed to keep me company. I had an entire day of solitude. They came roaring in. Music blaring; laughing, smiling, naive little shits with no sense of decency or respect. They made camp not twenty yards away and had the gall to ask if I had extra firewood.

I read about a man named Kehoe. They took everything from him. Left him broken, destitute. He burned his farm, wired his horses’ legs together so they couldn’t escape the flames. He’d hidden bombs throughout a local school. Killed thirty-six kids that day. He filled his truck with scrap metal and dynamite and drove to the scene. Blew himself up out front, killed six more people.

Won.

I could leave. Tuck my tail like the good beaten dog and scuttle away. Spend every day running, hiding, living like a shadow of a man. No reason to live, no reason to care. Dry up and blow away.

But I won’t, I can’t. This is mine. Here, now, mine. I let these brats beat me, where does it end? I’m worth something. More than them.

I cook dinner in the fire, canned food in the coals. I don’t bother with a light, just grab what’s at hand. When it’s ready I burn myself picking it up, and drop it into the flames.

Motherfucker. I can hear one of the brats laughing. At me. Because I’m a joke, the big funny loser joke, nothing and no one, eating his canned garbage in a shit van in some fucking desert hell hole. They make me sick.

I can’t eat. I can’t sleep. I watch them play their stupid little pubescent games, nothing but hormones and hope and trust in the future. They’ve started to pair off, no doubt a few of the bitches will fill themselves with greasy little cocks before the night’s done.

One of them notices me watching. Starts to stand, then sits back down and waves.

“Hey buddy, what’s up? You want to come join us? There’s plenty of room.”

Fucking brat.  Fucking stuck up, silver spoon, daddy’s boy prick.

“Man, you okay?”

“Just leave him alone.  He’s creeping me out.”  That little blonde slut.  She’s got her hand on his leg.  Little fucking cunt.

The shotgun’s where I left it.

 

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Kelly Slater at 13
"Careers of the fairer sex are transitory, born to burn bright and fade when the cruel march of sun damage and sag takes hold," writes Rory Parker. "With few exceptions our legends are male, women of influence largely forgotten. But in a different world, where chromosomal assignations underwent a diametrical transformation, what would fate hold?"

GENDER POLITICS: What if Kelly Slater (and pals) were girls?

Would their career trajectories be the same? Would Laird be a muscle bitch?

There’s nothing more engaging than gender politics. Hairless man-children cavorting for the lens, supple waxen maidens bottom turning cheeks akimbo for the stars. Regardless of sex the chicken hawks are there to feed, and, for most, a career can be measured in minutes. In a sport that’ll chew you up and spit you out, always looking for the next hot prospect to nail to a  prospectus, a few stand strong, building careers that outlast the roster cuts foreordained by purchases made in manufactured times of plenty.

But it ain’t all bread and roses. Careers of the fairer sex are transitory, born to burn bright and fade when the cruel march of sun damage and sag takes hold.  With few exceptions our legends are male,  women of influence largely forgotten. But in a different world, where chromosomal assignations underwent a diametrical transformation, what would fate hold?

Kelly Slater: Talent be damned, hobgoblins aren’t bestowed with billion dollar contracts. A fair-haired Shane Beschen, perpetual second banana to Slater’s early contention, would have reigned supreme. Slater’s career would have dwindled, doomed to a Pauline Menczer-esque slide into oblivion. It’d be a world lacking greatness, but spared so many broken dreams.

Shane Dorian: Bedroom eyes and silky smooth parts, Dorian would have been the Alana of the pre-floss era. Those same sultry qualities would have put an early end to his career, rocketing him to the B-movie heights of which he dreamed but could never quite grasp. The modern era would see no Dorian paddling Jaws, but you’d probably get to see his tits.

Laird Hamilton: An amazonian nightmare pushing women’s big-wave surfing to the heavens, buoyed by an ego on level with the mountains she rides. She would command the same respect, but lack the  funding. Shunned and derided on message boards the world over, she’d take solace in a following of muscle fetishists, flexing and grunting her way to eventual obscurity.

Gabriel Medina: Boasting the rare combination of latin swagger and sensitive mien little Gabby would no doubt flog her way to the top of the tour. Rumours abound regarding her relationship with her stepfather; would the Woody Allen tales be true?

Matt Wilkinson: A star in the junior circuit, career derailed at 18. Low-budget black leather internet celebrity, turning to ashes any chance at representation. Bitter and defeated, orifices obliterated, the backhand attack would be in absence, an attacked backside in evidence.

Mitch Crews: Lean and mean, coiffed and polished, the ingenue of the new generation.  The subject of bidding wars, on everyone’s lips. Plastered to the wall of adolescent quarters, acne addled palms rhythmically greased, pistoning into the night, leaving socks dried crackling between bed board and bulwark.

Julian Wilson: To be honest, if you grew his hair out and flipped him on his stomach, he’d be more than halfway there already. With his plump rump, pug nose and curly blonde locks, he’s oft left this married man pondering notions better left at university.

 

 

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Kolohe Andino with coffee and Target logo in Fiji
"There is no credit crisis for Kolohe Andino. Visa shines its malevolent 20% interest rate on his angelically blonde hair…" | Photo: ASP/Kirstin Scholtz

KOLOHE ANDINO MAKES VISA COMMERCIAL AT TEAHUPOO

Top secret production for Super Bowl ad! Cell phones in tubes!

I am, currently, in Tahiti and you wish you were too. The sun glows pink, palm trees rustle in a tropical breeze and Kolohe Andino films a top secret Visa television commercial with a giant, agitated crew of 70 at Teahupo’o.

For those who have never been, Teahupo’o is far grander than the imagination. The town sits at the very end of the road underneath towering green crags fronted by a crystalline lagoon. The wave, a short boat ride out the front, thunders and thunders and thunders and spits. Even the most jaded surf journalist can’t help but stare, open mouthed, for hours while sitting in the channel. The whole mise-en-scène is far from Tahiti’s capital, Papeete, which is, in turn, far from the worries and cares of a western world caught up in loan defaults and a credit crises.

But there is no credit crisis for Kolohe Andino. Visa shines its malevolent 20% interest rate on his angelically blonde hair. The young man once told me his friends call him “Corpo” and in Corpo Andino because he rides for Target, Red Bull, Oakley and, at the time, Nike (now Hurley). Many surfers would have been ashamed but Kolohe was proud. He believes in the best. And, as far as credit companies go, Visa is the best. Their earnings far exceed both Mastercard or American Express.

And the television commercial really is top secret, though corporate veils cannot block an island’s rumour mill. They say that the woman in charge is mean, like Anna Wintour, and fires multiple people a day sending them home in shame. They say the giant, agitated crew of 70 eats so much that a food shortage lurks. They say that the commercial is for the Super Bowl. They say that its narrative arc includes Kolohe ordering a pizza on a cell phone while standing in a heaving tube.

He zipped by me on a ski, while I was sitting in the channel, mouth agape. He did not stop to say hi but his eyes appeared very mischievous. I could almost feel him spending the thousands of dollars I owe Visa. His friends may call him “Corpo” but his name really means “li’l rascal” after all.

 

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Kolohe Andino portrait in Hawaii
The teenage Kolohe Andino, some years before the ominous thunderclap of form on the World Tour. | Photo: Morgan Maassen

KOLOHE ANDINO AT 15

The little teenage millionaire and that insinuating smile and those winking eyes! From 2009.

Target is a department store chain providing a wide variety of goods to the consumer. Everything from milk to clothing to National Lampoon’s Christmas Vacation for $9.99. Due its tremendous size (over 1200 stores in the United States) and buying power (over 64 billion in revenue) Target can offer exceptionally low prices on their complete range of products.

Size and buying power on that scale strike fear into the heart of the surf industry. Billabong, for example, has revenue of one billion. Australian dollars.

The surf industry, as a whole, has been successful in keeping non-endemic companies, like Target, out by trumpeting the idea of core as well as organizing successful marketing campaigns and making a desirable product. If, however, a non-endemic company, like Target, was accepted by even a plurality of surfers the ground would quake. Target could sell boardshorts for less than half of what Billabong or Quiksilver could. If those boardshorts were not seen as kookish because, say, a handsome young man named Kolohe Andino sports the Target bullseye logo on his board, it could cause a flood.

With the idea of core no longer essential, other non-endemics could get into the surfwear game. Like Adidas (11 billion in revenue) and Nike (proper. Not 6.0. 18 billion in revenue). Shadowed by giants, the surf majors would face their biggest challenge in history.

Target just signed Kolohe Andino to a deal. He used to ride for Billabong. Graham Stapleberg, VP of marketing, North America, for Billabong says, “It was a good four year relationship that Billabong had with Kolohe, and we certainly helped elevate his profile on the international stage. He definitely has talent and we wish him all the best in his future. I don’t see the fit with Target at all; it is generic mainstream retail where surfing doesn’t belong.” Long live the core!

I meet Kolohe Andino at Irons in the Fire, clubhouse for the famed San Clemente municipal golf course. It is a mission revival-style bar/grill catering to upper middle class whites. The San Clemente high school golf team lingers on a practice putting green next to the front door, waiting for their coach. They wear red polo shirts and khaki pants. They are upper middle class whites. People who work at Target also wear red polo shirts and khaki pants but are never upper middle class whites.

Kolohe is at an outdoor table, fresh off a plane from New Zealand but fresher from a surf at T-Street. His hair a sun bleached halo. He sips a Rob Roy and checks a new BlackBerry.

C: Are you tired?

K: Ahhh, I get used to the travel. It’s still fun, you know. But it feels good to be back home. I was with my dad on the road so that is cool too.

C: Are home for a while?

K: Tomorrow morning Nike is flying me up to Portland for some discussions. I want to design some sick shit. Then I am out to Australia again.

C: You have a whole new slate of sponsors, Young Money. Tell me about Target. You are causing earthquakes with that one.

K: What do you mean?

C: I hear you are the next Shaun White. That Target is going to create a whole line of business around the Kolohe Andino brand. The floodgates have opened. Non-endemics! Surf companies are running scared.

K: Ahhhh…

He glances at his BlackBerry, takes off his sunglasses (black aviators), rubs the bridge of his nose and studies me.

K: Target is a great company. You know, they are providing great support, but look at where the sticker is.

One of his gorgeous Mayhem rockets is resting against his chair. I look. A red and white bullseye maybe three inches in diameter is back near the tailpatch. Saltwater drips reflect the early afternoon light and I put on my sunglasses (tortoiseshell aviators).

C: So what are you saying? The rumors aren’t true?

K: Look, Shaun White is a legend. He is an Olympic gold medalist and the absolute top of his sport. He is sick. And I haven’t really done anything yet. I would love to get to that point some day, but it all depends how my career goes. I guess.

He says the “I guess” without a care in the world. His voice so flat. So confident. He sounds like George Clooney saying, “It all depends on how the night goes. I guess” when asked if he will end up with a beautiful woman. Pre-ordained. 

He continues.

K: Right now Target is super great. They are sending me on boat trips with friends. They are helping me do whatever I want to do. They are very open and not aggressive at all. Not pushing their own, like, thing. It’s great and we will see where it all goes.

C: Will shoppers be greeted with giant posters of you doing hot aerials when making their purchases? How will Target use your image?

K: No, no, no… they won’t do that. I am not a big enough name. I’ve got the stickers on my board. And that is it, for now.

C: How did the romance start? You and Target?

K: My manager, Mark Erwin, is also Shaun’s manager so he just works it all out. He’s a great guy. And that is basically that. There is no conspiracy. No big deal.

He glances, again, at his Blackberry and we both get up to leave.

Kolohe Andino doesn’t golf. He is 15 years old. The day after tomorrow he is renting a limo and taking the hottest seventeen year old girl in San Clemente, Maddy Forrester, to the winter formal. He would have rented a sports car but doesn’t have his license yet. We talk about tuxes on the way out and he asks me if he should pair it with Converse. I say no, only patent leather Ferragamos. He nods. The golf team coach has arrived and is giving a motivational talk. None of the red polo’d student athletes are paying attention. They are staring at Kolohe. He is wearing all black.

 

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