And says WSL is taking legal action against delicious fried chicken restaurant chain…
A week or so ago, KFC South Africa released an advertisement spoofing the Mick Fanning J-Bay shark hit.
“Next level awesome,” is the tagline.
Did you think it was funny and representative, perhaps, of what a loose gang we surfers are? Or were you, like Mick Fanning’s mom Liz, and the magazine Surfer, very angry?
“I think it is very disrespectful,” Liz told Fairfax media. “They’ve put a lookalike in the video. It really brings back a lot of trauma for everybody who has been attacked by a shark. Some families have had fatalities and some people are still absolutely scarred without limbs. It’s disrespectful to them and Mick is not at all happy with that.”
According to the Sydney Morning Herald, “Ms Osborne said the World Surf League last week contacted Fanning, who is in Europe preparing for a competition, to tell him it believed the ad was in breach of its rules. ‘Their lawyers were getting in touch with KFC to get it off [the air],’ Ms Osborne said. ‘The comment that Mick made [was] that it’s disrespectful to anyone who has been attacked by a shark and he wants it off as well. We’re very upset about it.’
As mentioned, Surfer magazine also gnashed teeth. “The guy quarrels with a shark on live webcast, sees his life flash before his eyes, and now a fried-chicken chain is poking fun at his close call,” said Surfer.
I liked the advertisement mainly because it got thrown to nearly three million people on BeachGrit’s little Facebook page, with 7000 shares. A BeachGrit record!