Is the WSL running a literal Ponzi scheme on the Big Wave World Tour?
It’s fitting the BWWT’s primary sponsor is a wristwatch peddler. So pointless, who still wears a watch? Who’s the market for bottom tier luxury watches? I understand the real nice ones are on the conspicuous consumption trip, but Tag Heuer’s priced low enough to be expensive to poor people, cheap to rich ones. Like a low end luxury car, the people you’re trying to fit in with are laughing at you, the rest of us just think you wasted your money.
(Editor’s (Chas) note: I love wristwatches more than anything else, maybe. I am wearing a vintage Rolex right now.)
On the subject of wasted money… Todos Santos, really? Are we pretending it’s still a relevant wave, in the context of top tier insanity surf? Cold, scary? Sure, but line it up against what’s going on at Pe’ahi, or Mavericks, or Nazare, and it looks like a big wave version of the US Open. The last time someone caught a wave out there that mattered was in ’98, when Taylor Knox scratched into a bomb. A big deal, at the time, but it’s been nearly twenty years, a lot has changed since then. Boards have gotten bigger, surfers have gotten crazier, I’ve grown armpit hair and a gorgeous chest pelt. Ch-ch-ch-changes…
Today ain’t great. Howling winds, interminable lulls, boredom kind of broken every twenty minutes when someone chatters down the face and kicks out. Big wave contest business as usual.
Speaking of business as usual, I wonder when the guys in the water are going to realize they’re being ripped off. Did you know that prize money changes depending on the size of the surf? It does, and in swells like today’s, running in 20 foot surf, the boys are on the low end of the scale.
First place gets $12.5K, not a substantial sum of money. Enough to buy a decent used pickup truck, though not once you’ve taken into account the cost of last minute flights and extortionate over-sized baggage fees.
But the real kick in the nuts comes lower on the totem pole. Of the twenty four guys in the event, no women because the BWWT is sexist as hell, the bottom 18 take home a whopping $1000! A little more than half my monthly rent.
Surf’s over forty five feet? Like, in the scary death realm? Then they double their money!
Considering the fact that competing is a losing proposition, financially, for pretty much everyone in the event, and that no one really cares who wins, I’m hoping it’s just a matter of time until some people start realizing that their money is better spent chasing swell for clips instead of results.
Or the WSL will stop being a bunch of cheap ass motherfuckers and start paying guys a living wage, which they deserve. But I’m not holding my breath for that one. I can hold my breath a long time, but not, like, forever.
(Editor’s (Chas) note again: I had no idea this was running and clicked on it and saw Josh Kerr and Damo Hobgood surfing in the final? Maybe the final? Who knows! But I’m invested!)