Amazing and pensive all slow-motion film to promote Villager Goods…
One month ago, Chas Smith revealed the nature of Taj Burrow, Jack Freestone, Koa Smith and pals’ new brand, Villager Goods.
Beer? No. Coconut water, yes!
Chas wrote: “Remember St. Archer? The extreme sport craft beer financed by action sport stars that took the world by storm, eventually selling to MillerCoors for multiple tens of millions of dollars?
“I remember when I first heard the concept that I almost spit vodka out my nose. “Another craft beer in San Diego?” I chortled. “Ha!” The market here, for those who don’t know, is gagged with a bazillion tons of hops and barley and mostly hops since IPA is trending hard. And distribution is controlled by very few. How would a dang extreme sport craft beer even begin to compete. “HA!”
“Boy, was I wrong.
“And now the same team is entering another choked market. Coconut water! That’s right, you’ve seen Laura Enever’s post, the word VILLAGER in black on a simple white background. You’ve maybe even followed @villagergoods and seen that same logo tiled across the page.
“But what is?
“Extreme sport Coconut water as financed by action sport stars! I’m sure there is some sort of ecological/giving-back angle. I’m sure it will have electrolytes. I’m sure it will taste good and be branded well. I’m sure they will steal market share and be scooped up.
“Investors include Jack Freestone and Taj Burrow, Taylor Knox, Pat, Dane and Tanner Gudauskas, Laura Enever, and best skateboarder in the world Paul Rodriguez.”
A few moments ago, the gang dropped their first promo film. It features skateboarding, long boarding, a man with a Hasselblad and a Fugazi hat (credibility overload!), a little of JF’s small-wave sorcery, a fine long shot of Laura’s ass, a close-up of Koa’s plum-like tits (double sexism!) and much RED-captured slow-mo.
(Thanks to Ned Sweet for the link…)