You’re the CEO of a new surf label. Unlimited funds…
Think you could run a major surf brand? Easy, no? Sprinkle a little perfume here and there, cut a few stale names, strategically jam your ads hither and yon, tighten the silhouettes of those boxy tees and pinched waist trunks and, suddenly, you’re the freshest breath in the industry.
Oh, if it was that…easy.
You don’t think Billabong and Quiksilver have at least a few good business brains in their vast timber and glass modernist offices? You don’t think Depactus had money behind it? What about Vissla and their angle of sponsoring the hottest sub-pro’s in every town? Josh Kerr’s VNDA?
Today’s question, below, is as simple as it is complex.
You’re a Global Marketing Director for a major surf brand with a blank check in front of you. The CEO has tasked you with picking the face of the brand for the next five years. Every pro is available.
Who do you pick and why?
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Isn’t this called fantasy surfer
I’d acquire the rights to Miki Dora footage in which he condemns the commdifaction of surfing in order to sell surfing.
Its about a pet gorilla that attains genius and becomes a philosopher. Thought there might be a connection.
Alana Blanchard’s ass
Have you read Ishmael by Daniel Quinn?
Why should I pitch my ideas to you for free?… Surely you know how much a business analyst rate is =/
do the opposite of what da mad hui is doing. hire farm league to create all online content and start a beach grit podcast on landing page. Oh and rent surfers for indivual projects. never locking into one full-time.
Tyler Warren.
Slutty and skinny is literally the greatest pairing in the world.
Take a shower.
Apparel perfectly crafted to pack closeouts. Team riders: Mason Ho, Jack Robinson, JOB, Parker Coffin, Yago Dora and Kalani Robb
John John, is the best surfer in the planet, everybody likes JJ, and he rips in all waves.
Ayuvile Namase (Earth)
Kolohe Andino (Fire)
Irina Kosobukina (Wind)
Annissa Flynn (Water)
Adriano De Souza (Heart)
…
Kelly Slater (Captain Planet)
Bali Brand – 100% made in Indo, all Indonesian Team. “Indō”
Mason Ho and Pablo Escobar.
Well if we can hit all the cross sections let’s go for:
Toledo as the token Brazzo
JJF as Dane 2.0
Ando for the style munchers
Rasta for the crusties (not that they’ll ever buy anything)
J-Rob as the new Aussie hero
Clay for the mentally ill (probably get you some kind of equal rights benefits)
Alana as the hottie
Silvana as the dog
Laird for the old cunts
Slater for the superfans
Flores as the Euro trash
you got it all set, babe…
I can’t believe nobody is talking about Ford Archbold…
remember when Volcom thought Driod was the next thing outta Newport?
Haven’t heard of Droid in about a year!
any brazzo, talent is there, market is huge…
fishing for ideas for the BG brand? got a blank check burning a hole in your pocket? go straight to vegas. do not pass go. more of a chance hitting it big there.
probably throw Wardo a bone and see how it plays out.
careful! he might use it to beat his wife