What Youth swings against Stab! Come see the blood!
Almost two years ago now we at What Youth put together a trip to Indonesia to film with Kolohe Andino and his friends Taj Burrow, Ian Crane, Luke Davis and Tanner Rozunko for our film called Brother. You must be very familiar with the photos and video by now as you seem to love posting them on your website and social media channels as your own. We paid for the boat and we brought three filmers and two photographers and a writer to document the trip. A real media blitz! We made a film (Brother), filled a magazine (What Youth issue 9) and our website and social channels for a few months with A+ photos and vids from the trip. But now I look at your website and social media and it’s as though you did the trip. WTF?
This week alone you’ve re-hashed – in one form or another – almost all the photos and footage in some kind of cut-and-paste purge that is making us all look really stupid. I just hate seeing our hard work on your website. If I wanted our work to go on your website I would have called and asked for your credit card details. And as much as the Internet is a fucking free for all shit show nowadays, you’re still a competitor when it comes to surfin so quit using our creations as your own.
Surf magazines and media used to send each other ass donuts and people would punch each other over shit like this – over less even! Now it seems as though you sit in cubicles and your interns sit in smaller cubicles searching for any kind of footage they can pillage that might get a click then post and Google some more. And it makes us all look dumb. Then I have to write an article for BeachGrit to vent because if I had any idea who actually wrote the words on your website these days I would probably hit them up personally. But I don’t. Because anyone I used to know and respect there is now either here (BeachGrit!), or in an Irvine business park writing copy for Swell catalogues.
This week alone you’ve sent out a well-timed press release to announce Taj’s retirement with 100 percent of the photography coming from the pages, hard drives and social media of What Youth. And then you sold a video to some eyewear brand called Otis using footage shot by filmer Noah Alani, who we commissioned to film that trip. I hope he saw a paycheck at least. And hell, I’m paddling over the wave you just posted of Luke Davis at Greenbush on your own Instagram today. I’m literally in the video.
And while I’m happy you’ve mastered the art of cut-and-paste media and how to take advantage of old footage and how to re-purpose stuff you didn’t produce as your own, maybe steal from somewhere else next time. Or if nothing else, open up chapter two and teach your interns to produce something of value so I can get my hands on it.