Emergency: We really need Da Hui!

The Club of Wave Sliders is our only hope!

Do you remember, in the 1970s, when a pack of grubby Australians washed up, unwanted, on Oahu’s North Shore? As chronicled in the 2008 documentary Bustin’ Down the Door, they got some good cracks from the very scary Black Shorts and quickly learnt respeck.

I have spoken lots about this particular time with Da Hui co-founder Eddie Rothman. Whatever opinions or preconceptions you have about him they are likely wrong. Eddie is articulate, he is thoughtful and he cares deeply about Hawaii, as deeply as I have ever seen a person care for a place.

He disagrees with some of the storytelling in Bustin’ Down the Door, particularly the line “bustin’ down the door” as he says, “There was no door to bust down…” but I think agrees that there needed to be order so that the locals would not get chewed up by a burgeoning surf machine and his club provided it.

In any case, Hawaii is, once again, being overrun by detritus from other countries. CNN reports:

Vast amounts of trash have been washing ashore on the state’s once-pristine beaches.
The National Oceanic and Atmospheric Administration has been trying to keep critical parts of the ocean clear of marine debris, removing 57 tons of it from the Northwestern Hawaiian Islands in 2014. This area is a part of Papahanaumokuakea Marine National Monument, the largest conservation site in the United States.
Despite the government agency’s efforts, Hawaii continues to be plagued by trash, much of it plastic.
Originally it was thought this trash was coming from the 2011 Japanese tsunami but new research suggests it is not.
“Most of what was mapped is common, everyday items that someone haphazardly tossed onto the ground or directly into the water,” Case said.
In short — it’s coming from just about anywhere and everywhere.
With the way the state is positioned geographically, the ocean’s current is carrying massive amounts of plastic waste to Hawaii’s coast.
“These items get caught up in ocean currents and unfortunately much of it eventually lands, mostly on north and east facing shores. Hawaii is recognized around the world for our beautiful beaches. Unfortunately we cannot say they are pristine, because they’ve been so seriously impacted by our trash,” Case added.
Maybe it is time for a Da Hui world tour! They go from capital to capital dishing out slaps and menacing stares. Washington DC, Beijing, Brasilia, Ottowa, etc. All they would have to do is look mealy-mouthed politicians in the eye and problem solved!
Should we crowdfund?

Rumor: DC comes back to surf!

Could the surf industry be in for a glorious renaissance?

Have you watched Zeke Lau’s newest video offering Views from Bali? It is, I think, exclusively on Stab/Stitch but is totally worth going and seeing and then being force-fed PowerBalance and SharkBanz! (FCS lyphe) (AF)

Zeke is a magnificent surfer, the soundtrack pops and the gentlemen at production house From the Basin capture both the surfing and lifestyle in exquisite high definition.

The definition is so high, in fact, that every small wrinkle can be seen on Zeke’s brow, every mark on his surfboard.

And what’s that? Could it be? Yes! Yes it is! The DC shoes sticker right there under the Electric lightning bolt!

DC put together one of the greatest surf rosters in a pre-2010 heyday. Andy Irons and Dane Reynolds together on the same team! Quiksilver’s financial woes forced the shoe brand to exit surf a few years ago (Quik bought the brand for 87 million in 2004) and the surf industry entered a tailspin toward total destruction.

But a rumor from a very inside source has them back! Back in the game! And this Zeke clip proves it!

Why does it matter? Because I am nostalgic for those heady days when Andy was brutally mangling Kelly and Dane was pure possibility.

Aren’t you too?

SurfStitch shares
A real nice spike in December, 2015, followed by the cliff of 2016…  | Photo: SMH

SurfStitch: “Prospects Grim!”

The once dazzling online retailer's shares hit an all-time low… 

Do you remember, and you should because it was three months ago, the surprise SurfStitch v SurfStitch blood feud? 

To quote that story,

Just a few hours ago, the CEO and co-founder, Justin Cameron, quit his gig “to join forces with a private equity group, in preparation for a possible bid for the company.”

Meanwhile, the other co-founder of SurfStitch, the brunette Lex Pedersen, has been left to rock to and fro in his cubicle! Blood feud?

In The Australian newspaper, Eli Greenblat reports: “Left stranded is Mr Cameron’s surfing buddy and fellow SurfStitch co-founder Lex Pedersen, who remains at the company as managing director in charge of its North American online business Swell. 

“Surfers have been known to get into violent punch-ups over accusations of being burnt, or having another surfer drop in and steal their wave, now at SurfStitch it will be private equity raiders, lawyers and merchant bankers puffing out their chests and bracing for a rumble.”

Three months later, the once dazzling biz is still doin’ it tough, its shares hitting an all-time low of under thirty cents on Friday.

In today’s business news, and as reported by financial reporter Elizabeth Knight:

Surfing online retailer SurfStitch has comprehensively moved from being one of the up-and-coming Australian players to a corporate mystery.

A series of strange events began in early March when its (then) highly regarded chief executive Justin Cameron abandoned his job claiming he was teaming up with private equity to buy the company.

He seems to have since vanished, leaving shareholders to wonder if the private equity play was a hoax. Both Cameron and the would-be suitors now appear to be ghosts.

The board of SurfStitch is weighing its options as its share price remains depressed and the near-term earnings prospects look equally grim. On Friday morning, the share price fell to its all-time lows – briefly dipping more than 11 per cent to below 40¢ in morning trade.

After Cameron dropped his sensational departure bomb on the SurfStitch board via email in early March shareholders were left both confused at his unexpected decision and salivating at the prospect of a bid for their stock.

Three months later, no private equity player has stumped up with an offer – indeed, the company’s board hasn’t had even a whiff of an approach from a would-be suitor, rumoured to have been TSG Consumer Partners – and even more bizarrely the board has not heard from Cameron at all.


If the ignominy of the May 4 downgrade wasn’t enough, the company also received some unwanted attention from the stock exchange, which issued a query to the company about the fall in the share price and the spike in volume leading up to the earnings warning.

So what of Cameron? Some say he is somewhere in the US, others say that attempts by SurfStitch shareholders to contact him have garnered no response.

Stranger still was that he left $400,000 of options on the table when he walked out the door – after declaring to the chairman that he was “deeply conflicted”.

Former investment banker Cameron founded the company with the now chief executive Pedersen.

Read the whole story here. 

Ben Gerring
The surfer Ben Gerring, who was twenty nine, has died in a Perth hospital overnight. According to Gerring's family, he had just found out his girlfriend was pregnant and was “particularly nervous about the threat of sharks and and would not have entered the water on Tuesday if he had known about a shark sighting nearby earlier that day.” | Photo: Facebook

Shark Attack Surfer Dies in Hospital

Ben Gerring, the surfer attacked by a Great White on Tuesday, has died in a Perth hospital…

The Western Australian surfer, Ben Gerring, who lost part of a leg in a Great White attack on Tuesday, died in a Perth hospital overnight.

Gerring, who was twenty nine, was attacked at Gearies Beach, an hour-and-a-half south of Perth.

The ABC reports,

The WA Department of Fisheries said during the week that the damage to Mr Gerring’s surfboard indicated he was attacked by a great white shark.

Mandurah Boardriders Club President Brian Williams said he arrived at the scene as fellow surfers dragged Mr Gerring onto the beach.

“By the time they got him to the beach somebody had already applied a tourniquet to stop the bleeding and they were just trying to do CPR to get him back breathing,” he said on Wednesday.

Mr Williams helped stretcher Mr Gerring up to the ambulance.

“It’s pretty harrowing seeing somebody you know lying there motionless, hoping that everything’s going to be OK,” he said.

Mr Williams said Mr Gerring had lived in the area all his life and his mother had travelled in the ambulance with him to hospital.

“He grew up as a Mandurah boardrider, he’s been here all his life, so he’s well-known, he’s a very good surfer,” he said.

Earlier, the Gerring family had appeared on Channel seven news and revealed the surfer had just found out his girlfriend was pregnant and was “particularly nervous about the threat of sharks and and would not have entered the water on Tuesday if he had known about a shark sighting nearby earlier that day.”

On Wednesday, WA’s department of fisheries set up a drum line and hooked a big White, which died on the line. 

Gerring’s death is the first fatality in Western Australia since December 2014 when a spear fisherman was killed by a fifteen-foot Great White in the south coast town of Albany.

Click here for  list of shark attack fatalities in WA since 2000. 

How could you say no to this instructor?
How could you say no to this instructor? | Photo: The Great Steve Sherman

Just in: Joel Parkinson retires!

Maybe! To teach private surf lessons at new boutique hotel!

It is truly amazing what a person can learn from an inflight magazine. Did you know, for example, that you can spend three prefect days in New Zealand? Or that the longest tunnel in the world stretches 57 km? Or that (ex?) pro surfer Joel Parkinson can be hired to give private surf lessons at a new beach hotel in Australia?

A write-up featuring some of the best hotels in the world discusses the glamorous Halcyon House. Let’s read:

Opened last May in a converted 1960s seaside motel, the 21-room Halcyon House is bringing high style to the scruffy surfers’ paradise of Cabarita Beach, an hour and a half south of Brisbane. The property, set back from the sand behind a grove of palm-like pandanus trees, brims with eclectic flea-market finds, boldly patterned upholstered walls, and a palette that skews toward mariniere-style navies and whites. Work up an appetite by taking a private lesson with pro surfer Joel Parkinson…

Boom. If Parko is on call for the high style Halcyon House then there is no way he can continue to compete.


Anyone in the service industry will tell you that the first rule is making sure you are always available to fill hours and the second is that the customer is always right.


I got instantly fired from my only service industry job.

Still. Can you imagine a worse life than teaching surf lessons? These must be very bleak days on the WSL. Very bleak indeed. But since he is giving them, shouldn’t we go and learn how to do proper cutbacks?

Or do you think you’re above a few pointers? From the world’s most stylish surfer/handsome instructor?

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