Give consumerism a good name! Shop quality!
Consumerism gets a bad name because most people are bad consumers. Buying shit. Throwing it away. But buying things that sing? That matter? Well that’s a different story and if you follow my lead not only will you feel happy, you will look amazing. And WSL CEO Paul Speaker will be quaking in his tasseled loafers. The rarest win-win-win.
It is rare to find artists with such talent yet such feral wit and yet in surfing. And by rare I mean impossible. Do yourself a great favor and just peruse this Maui label’s pin stock. You will laugh. You will cry. You will believe in our future! I bought the ice shaka pin just minutes ago and will wear it to my future meeting with WSL CEO Paul Speaker (fingers crossed) to let him know that I’ve got friends in low places.
Oh you’ve seen them dancing on our page for months now and should have stopped by. In case you haven’t, go today! I bought this jacket just minutes ago and will wear it to my future meeting with WSL CEO Paul Speaker (fingers crossed) to let him know that I’m a powder keg ready to blow!
Is there any brand more core than Herb and Dib’s baby? To that I say, “Ha!” And, “No, there isn’t.” I would have bought this tail patch just minutes ago but Herb and Dib are so core that they don’t sell online so later today I will go to my local surf shop (see bottom of page) and buy for my Mayhem surfboard. Maybe I’ll instagram a picture of it and @wslceopaulspeaker so he knows how core I am and feels bad about driving an eggshell white convertible Lexus.
Remember when Stance socks came around and everyone thought, “Oh hell! Why didn’t I think about making cool socks and also making millions of dollars?” Well, now you can think the same thing about towels! After board/trunk/wetsuit/wax nothing is as essential to the surf experience as the towel. And why not look gorgeous while deck changing? Why not shine? I bought this towel with artwork by Scott Chenoweth just minutes ago and will give it to my daughter but will borrow it for my future meeting with WSL CEO Paul Speaker (fingers crossed) and use it to gently wipe the nervous sweat from his brow.
What a brand! Started by surfers, for surfers, about surfers, with surfers, making surf things. I am going to buy this leash as soon as I make some more money and use it to keep my board attached to my leg after wipeout but also bring it to my future meeting with WSL CEO Paul Speaker (fingers crossed) and playfully whip his khaki pant’d bottom.
Do you want to surf like John John? I do but also know that is a completely unattainable dream. But did you know something? Futures are made in America and they are better than FCS. They are better because they are owned by surfing men not some weird conglomerate. They are just better. And I am going to bring a set of Futures to my future meeting with WSL CEO Paul Speaker (fingers crossed) and shake them under his nose and say, “Let’s pretend you surf. Would you rather ride these or an alaia or some plastic junk from a weird conglomerate (FCS)?”
It is the greatest magazine around. I am going to gift a subscription to… Oh never mind, WSL CEO Paul Speaker just wouldn’t understand but you would and should 100% get a subscription for yourself. It is absolutely gorgeous in every way, shape and form. The cover of the latest issue might be the most beautiful cover of all time.