Give consumerism a good name! Shop quality!
Consumerism gets a bad name because most people are bad consumers. Buying shit. Throwing it away. But buying things that sing? That matter? Well that’s a different story and if you follow my lead not only will you feel happy, you will look amazing. And WSL CEO Paul Speaker will be quaking in his tasseled loafers. The rarest win-win-win.
It is rare to find artists with such talent yet such feral wit and yet in surfing. And by rare I mean impossible. Do yourself a great favor and just peruse this Maui label’s pin stock. You will laugh. You will cry. You will believe in our future! I bought the ice shaka pin just minutes ago and will wear it to my future meeting with WSL CEO Paul Speaker (fingers crossed) to let him know that I’ve got friends in low places.
Oh you’ve seen them dancing on our page for months now and should have stopped by. In case you haven’t, go today! I bought this jacket just minutes ago and will wear it to my future meeting with WSL CEO Paul Speaker (fingers crossed) to let him know that I’m a powder keg ready to blow!
Is there any brand more core than Herb and Dib’s baby? To that I say, “Ha!” And, “No, there isn’t.” I would have bought this tail patch just minutes ago but Herb and Dib are so core that they don’t sell online so later today I will go to my local surf shop (see bottom of page) and buy for my Mayhem surfboard. Maybe I’ll instagram a picture of it and @wslceopaulspeaker so he knows how core I am and feels bad about driving an eggshell white convertible Lexus.
Remember when Stance socks came around and everyone thought, “Oh hell! Why didn’t I think about making cool socks and also making millions of dollars?” Well, now you can think the same thing about towels! After board/trunk/wetsuit/wax nothing is as essential to the surf experience as the towel. And why not look gorgeous while deck changing? Why not shine? I bought this towel with artwork by Scott Chenoweth just minutes ago and will give it to my daughter but will borrow it for my future meeting with WSL CEO Paul Speaker (fingers crossed) and use it to gently wipe the nervous sweat from his brow.
What a brand! Started by surfers, for surfers, about surfers, with surfers, making surf things. I am going to buy this leash as soon as I make some more money and use it to keep my board attached to my leg after wipeout but also bring it to my future meeting with WSL CEO Paul Speaker (fingers crossed) and playfully whip his khaki pant’d bottom.
Do you want to surf like John John? I do but also know that is a completely unattainable dream. But did you know something? Futures are made in America and they are better than FCS. They are better because they are owned by surfing men not some weird conglomerate. They are just better. And I am going to bring a set of Futures to my future meeting with WSL CEO Paul Speaker (fingers crossed) and shake them under his nose and say, “Let’s pretend you surf. Would you rather ride these or an alaia or some plastic junk from a weird conglomerate (FCS)?”
It is the greatest magazine around. I am going to gift a subscription to… Oh never mind, WSL CEO Paul Speaker just wouldn’t understand but you would and should 100% get a subscription for yourself. It is absolutely gorgeous in every way, shape and form. The cover of the latest issue might be the most beautiful cover of all time.
If a surf shop was founded after 2000, there’s usually that not-so “small loan from my mother/father” involved. (See: 44th and Judah)
ours prides it self on selling 4-5 seasons old wetsuits for full retail, same with the boards. absolute shit.
the clothes are mostly what the crusty old leatherbag that owns it can get from the sales section of surf brand catalogs, if she was in the canned tuna business she’d buy the fish john west rejects.
Is made in america a positive attribute?
Is your avatar photo some sort of visual trick? Every time I see it I think its a picture of mogwai from the gremlins, am I the only one?
ditto!
I am doing my civic duty as an Amerikan and cutting out the middle man and buying directly from the sweatshops myself. You can’t beat that personal connection and I record the hum of the inline sewing machines to lull myself to sleep on my plane ride home.
Happy Thanksgiving!
A Great Gift, is your local surf shop’s T-shirt, Hoody, or Hat. Support your Local Surf Shop and Keep Surfing in the Hands of Surfers!
My local surf shop sux. Lucky the servo sells wax.
Is it a surf shop if they only have boards for decoration?
No. Thats a Beach Lifestyle store
Ah Chas how come you aren’t buying Derek’s tailpads and skeleton wax, did you guys have a falling out?
I very nearly unholstered my telephone to make a direct call to Los Angeles to question the omission! Do you think there is a rift? Chas? Do you love Necro, too? It’s a little company. And everything lovingly made in China!
I love! But I thought with Derek’s involvement that the brand was already toping 30 mil in sales and well on its way!
Not a rift, more a blood feud!
I’d drive a lexus if I was in Speakers shoes. what else would he drive?
Nah, I’d say he drives a Porsche! Sorry, I really should read these articles before I comment!
A Maybach. I mean, wouldn’t you?
Maybach for sure – not driven but chauffeured
Tesla.
I bet there are five vehicles in that garage.
1. A Cayenne as subtly selected by mullet. Just a drive to the office car.
2. A small Merc AMG two seater, in which the missus whisks around to Westfield West LA and various social occasions
3. A Harley Davidson motorcycle (embarrassing buddy-rides down to San Diego to spy on Chas).
4. A Tesla for driving to movie producer meetings.
5. A fucken Jeep as a nod to the sponsors.
Which tesla? Don’t they make a somewhat affordable model, and a stupid expensive model? I’m going with the stupid expensive one for Mr Speaker.
I must say I recently bought a Lexus mid sized suv, and that sucker rocks! Ultimate surf trip squad hauler with full time 4×4 and a V8. It was cheaper than a Ford by 10k, and the Chevy was 15k more. Surprising that a Denali Tahoe is 70k plus plus.