Trailblazer: Dane does it again!

Has anyone changed our landscape more than Dane Reynolds? Wait until you see his latest brilliant twist!

The number of ways in which Dane Reynolds has changed surfing is close to uncountable. His air game, approach to competition, embrace of the internet, distancing from the internet, video style, personal style, carve game, wave choice, business decisions, surfboard shape, angsty play…

…etc.

…etc.

Has any one surfer left his mark more indelibly on our space in the last decade? Has any surfer shaped our landscape more?

But maybe you thought Dane was slowing down. Maybe you thought his innovation had peaked. Maybe you thought there would be nothing new coming from Ventura, California due Dane’s relative comfort and age. Maybe you thought that these were Dane’s middle Liberace years.

Well you are an asshole and Dane Reynolds gives you….

…THE R  A   I     L!

Surfers have been putting their major sponsor stickers on the nose since the beginning of recorded time. Dane, in one Instagram post, flipped convention on its ear.

Jamie Tworkowski, the great founder of TWLOHA, author and winner of the coveted Most Handsome Humanitarian™ in both 2013 and 2016 texted me the image along with “Rail stickers!!! Has it ever been done?!”

No it hasn’t and Dane Reynolds has done it again. Who will be the first professional to follow Dane to “The Rail?” Will it be Kolohe Andino? Will it be Joel Parkinson? Will it be the entire 2017 field?

It really is aesthetically pleasing.

And I thank you, Dane Reynolds, on behalf of surfers everywhere (not counting the surfers who write for/visit The Inertia).

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nyc surfing golden boy
nyc surfing golden boy
9 years ago

never really understood how the TWOLA guy became an industry insider? didnt realize so many surfers have mental problems

Paulo De Tarso Duarte
Paulo De Tarso Duarte
9 years ago

I think it’s about damn time for Dane seek the path of Hernestst Hemingway and fill the face of Blood Mary’s and Morrito’s in a somewhere distant place…
A surf trip with the u * n * b * e * l * i * e * v * a * b * l * e
Bruh C. A Rooms

DrunkenAngel
DrunkenAngel
9 years ago

i love communists. so dashing. have you seen an image of stalin his early days! dashing! https://uploads.disquscdn.c…

DrunkenAngel
DrunkenAngel
9 years ago
Reply to  DrunkenAngel

if you squint he looks like dane!

Audit In Progress
Audit In Progress
9 years ago
Reply to  DrunkenAngel

But Josef DOES have better hair than Dane.

El Drongo
El Drongo
9 years ago
Reply to  DrunkenAngel

C’mon , we all know that’s really Jeremy Flores.

german_surfer_007
german_surfer_007
9 years ago

I just put my G-STAR RAW sticker on my rail. I’m not sponsored but I do go head to toe.

Noa's last dart
Noa's last dart
9 years ago

Fuck me sideways this could pass for an Inertia article it’s so garbage. You should’ve known no one cared about Dane putting stickers on his board after the Stab article about it.

Captain Clark
Captain Clark
9 years ago

Are they glassed in rice papers or cheap vinyl? Rice paper shows a bit more commitment and overall decisiveness. Take that away and what do you really have?

mofahead
mofahead
9 years ago

This was meant to be ironic, right?

Miki Dora
Miki Dora
9 years ago

Look at me I’m a human billboard riding a surfboard billboard. Call me Dane Billboard!

Goodbye Horses
Goodbye Horses
9 years ago
Reply to  Miki Dora

The man, the myth, the legend! Miki, Didn’t you go to Greg Noll after Renny refused to put your name on a board model?

Wiggolly's Paddling Style
Wiggolly's Paddling Style
9 years ago

I don’t reckon he’s going to be too enthusiastic stickering up his 80th board this year with that fucking floppy sticker. Shit idea. Good luck, Dane. I’m honestly looking forward to seeing some t-shirts.

J H
J H
9 years ago

What do you think little Sammy Boo is going to be doing every day at arts and crafts???

Chas Smith
Chas Smith
9 years ago

Oh you’re so welcome!

Goodbye Horses
Goodbye Horses
9 years ago

Don’t care where Dane puts his stickers as long as he drops a clip every couple of months.

Karl Von Fanningstadt
Karl Von Fanningstadt
9 years ago

Too much credit you give him, Charlatan. At least two boards with main sponsor rail stickers: https://uploads.disquscdn.c…

J H
J H
9 years ago

God, I miss the ’80’s.

Mapski
Mapski
9 years ago

Some of them look coked out.

?uzzled
?uzzled
9 years ago

I’m trying to figure out why I should give a fuck.

DrunkenAngel
DrunkenAngel
9 years ago

Even I am bored and am starting to use capital letters. Are you bored? Like reeeeeeally bored? You are writing about sticker placement ffs.

RIP Beachgrot


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