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Kaipo? Are you jealous? Here's Joe D!
Kaipo? Are you jealous? Here's Joe D!

Wow: Madonna boy toy starts surf mag!

And it's not even Kaipo!

Have you seen the most recent Aladdin? No? No one has. Who reads surf mags anymore? And who clicks magazines? You should.

Joe D. Foster is an old friend. He modeled with Cameron Diaz. He was Madonna’s boy-toy in the “Express Yourself” vid. He was the guitarist in Ignite. He was the 5th ranked bodyboarder in the world. He’s a surf photographer and a graphic designer. He has an online magazine, a surf publication, Aladdin Mag. It’s been around for 7 years.

The photography is brilliant, yet no one sees it. Timeless imagery, even if Ando has a Quiksilver sticker. Is this why has no one has clicked? Alas.

I worry about Foster. What does an artist do in this environment? He has gold to share.“Self-publish! Get the content out there. Build an audience. Monetization will come!” Yet, 7 years on and still nada.

I worry about myself. Scrolling Insta, while convenient, might be the worst platform to consume surf imagery. Overloaded with content, yet so little satisfaction. And here Aladdin sits, unmolested.

Let it sit no more. Let me introduce you to Aladdin. Nearly void of text, just ridiculous imagery. Click. Issue 18 just dropped here.

As a footnote, if you want to get to know Foster, here’s a 3 part documentary series I made about him in 2011.

(Part 1!)

Joe D. Foster (Surf Photographer?) from David Lee Scales on Vimeo.

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12 Comments
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Herbo

Nice work David! Follow you and Scott Bass since day one. Keep up the good stuff.

Eddie Haiku

J.D. Foster! Killing it. Nicely done. Have loved Bosko’s photography for a long time. Some of the Matt Hoy stuff he shot back in the day was epic.

?uzzled

Very nice imagery, could have used some titties though. Seriously. A tasteful nude of a beautiful women in a natural water setting can be very inspiring, and probably wouldn’t hurt to bring in more viewers.

Eddie Haiku

BeachSlit!

Jocks

Stopped watching at 5th best bodyboarder

Paid Content warnings would be appreciated

janeausten

..keep going, he seems a pretty good guy. Likes his ciggies, but.

humas tearss

Some beautiful photography.

humas tearss

Fucken diabolical plan, cashing in on his readers’ middle-age ennui. With Chas’ 7 percent royalties, if every BG reader bought a copy of his new book, he’d make at least $200. And that’s before he sells the film rights.

longtom

nice photos. No words, no ads…..pray tell how the guy pays his content?

Aladdin? Never heard of it. That might be part of his problem.

Lemon Next to the Pie

Anyone else thinking of David Bowie and possible explanations here?

NEGATRON

Way to tie in a David Lee Scales podcast Mattysez!
Derek’s and Chas future vision of the Grit is scary to say the least…
http://surfsplendorpodcast….

Chas Smith

What serious today? Laird’s Spermerfood?


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