Wow: Madonna boy toy starts surf mag!

And it's not even Kaipo!

Have you seen the most recent Aladdin? No? No one has. Who reads surf mags anymore? And who clicks magazines? You should.

Joe D. Foster is an old friend. He modeled with Cameron Diaz. He was Madonna’s boy-toy in the “Express Yourself” vid. He was the guitarist in Ignite. He was the 5th ranked bodyboarder in the world. He’s a surf photographer and a graphic designer. He has an online magazine, a surf publication, Aladdin Mag. It’s been around for 7 years.

The photography is brilliant, yet no one sees it. Timeless imagery, even if Ando has a Quiksilver sticker. Is this why has no one has clicked? Alas.

I worry about Foster. What does an artist do in this environment? He has gold to share.“Self-publish! Get the content out there. Build an audience. Monetization will come!” Yet, 7 years on and still nada.

I worry about myself. Scrolling Insta, while convenient, might be the worst platform to consume surf imagery. Overloaded with content, yet so little satisfaction. And here Aladdin sits, unmolested.

Let it sit no more. Let me introduce you to Aladdin. Nearly void of text, just ridiculous imagery. Click. Issue 18 just dropped here.

As a footnote, if you want to get to know Foster, here’s a 3 part documentary series I made about him in 2011.

(Part 1!)

Joe D. Foster (Surf Photographer?) from David Lee Scales on Vimeo.