Watch: “Sharks Stalking Children!”

"It's a sight that will terrify even the bravest of ocean goers."

Three days ago, the Gold Coast photographer Sean Scott posted a compelling photograph on IG of a couple of sharks swimming in the face of a wave.

And Sean, who has almost a quarter of a million followers, averaging four thousands likes per photo, watched it romp past twenty thousand likes, including six hundred and eighty comments. Likers were a who’s who of surf photography and freediving, Chris Burkard, Mark Healey and so on.

“I got to witness something pretty incredible last week in Western Australia and I’m still going through all the footage. I’ll be releasing something in the next week but I can let you know it involved over 200 hundred sharks close to the shore in one of the most breathtaking moments of nature I have ever seen,” wrote Sean. “My whole family were in awe and we camped out right on the beach and got to watch the show over three days.

Sean promised the footage would be released, i.e. sold, three days later, which it was. Some news sites reported it straight, i.e., baitballs happen occasionally, sharks dive in, makes for great footage, no big deal, while others such as the tabloid television show A Current Affair drew it as a ghoulish examination of the brevity of life, of the horrible death lurking behind every shadow.

“The kid were enjoying their holiday at their beach unaware of the man-eaters heading their way!”

“It’s a sight that will terrify even the bravest of ocean goers.”

It’s a two for the price of one. The media at its worst, nature at its most thrilling.

Watch here!

Here: “Ugly Chic Luxe Surfwear!”

Five hundred dollar ugg boots, dazzling coats of wool! Come see the future now!

Do you remember the disturbance two years ago when Kelly Slater landed a clothing label of subdued colours and branding, each piece carefully made so the earth wouldn’t be poisoned?

The tees cost between forty five and one hundred dollars, the trunks a little more, a beanie was famously on the rack for seventy-five or something, and it was two hundred for a sweat, three hundred for a flannel shirt and five cees for the trophy piece, a wool peacoat.

Not cheap, sure, but it wasn’t ruinous.

And, therefore, Kelly was well within his rights to pop one loud surf fan who wrote that he was disgusted at the whole damn thing.

“Someone got a gun to your head to purchase a higher end brand item?” replied Kelly. “Did someone say this was a high volume, low price play? The amount of hatred is next level from dipshits like yourself.”

I wonder, now, what level of despair the surf fans who retched at Outerknown’s price tags would make of Australian label Exinfinitas, created by the Victorian surfer, Lukas Vincent.

Last week Mr Vincent won a fifty-thousand dollar prize for his use of wool and his bold cuts and dazzling colours.

From Fashionista dot com, “In the current state of fashion, calling something “ugly” isn’t necessarily an insult. Today’s industry darlings, like Gucci‘s Alessandro Michele and Demna Gvasalia of Vetements and Balenciaga, have pushed the notion of clothes “so wrong, they’re right” to such extremes that an argument that they’re simply trolling critics and consumers alike isn’t hard to support. Designer Lukas Vincent of newbie Australian label Ex Infinitas understands the appeal well.

The Australia of Ex Infinitas is a world in which aimless young men lounge around in extra-long orange hoodies and printed robes crafted from luxe Italian fabrics, paired with platform shower slides. Think the cast of “Kids” with accents and no credit limit.”

“Sometimes things are so horrible that you can’t stop staring at them,” he says. “That was my approach to those red boots. The idea of having slippers with your boardshorts on, with a robe, is quite perfect, I think.”
The boots, here, cost three hundred and ninety Euros, and are made out of marino wool and one hundred per cent sheepskin.

The street surfer blazer, made from wool and polyester, features a “black nylon skate belt” and costs nine hundred Euros.

The surf sticker t-shirt, featuring  the classic slogans, Will Surf For Food and Got Surf?,  is one hundred and seventy Euros.

Of course, Exinfinitas, meaning “of infinity” in Latin, is not to be confused with the derivative moto-surf label Deus Ex Machina (“ghost in the machine”), the costume of middle-aged men from Bali to Venice with pomade in their hair, sailor boy ink on their atrophied arms and sixties-style surf graphics stretched across paunchy middles.

Right now, I’m circling a pair of black jeans riven by an extravagant red stripe. Two twenty Euros ain’t so bad.

Buy Exinfinitas here. 


Would you Grow?

Watch: Nick Vas Sips Indonesian Nectar!

Want a video analysis? You came to the wrong place!

I have a friend — he’s cute, portly, typically sporting a stoney grin — who goes by the name of Justin Cote.

Justin has lived his entire life overshadowed by an older (sorry, Justin just corrected me — younger*), more extroverted brother named Chris. But don’t let this sadden you — Justin’s existence has been riveting in its own right.

Covering the Tour for years via Transworld Surf(a periodical for bi-curious tweens)’s piggy bank, Justin witnessed some amazing moments firsthand. One of them being the ThunderCloud swell.

“I thought about paddling out, you know, just to catch one,” he told me, “but then I thought… nah, better not.”

He’s also a man who loves the simple things in life.

“The only reason I stayed in surf media so long,” Justin once said, “was because all of the free product.”

Now Justin has a wife and a daughter and runs SUPER Brand’s social media, sales department, surf team, or something like that. He makes a good salary but I believe, deep down, that Justin misses the days of being wild and free. Isn’t that just life, though?

Anyways, Justin sent us this clip of Coolangatta’s best goofyfooter, and SUPER Brand’s best head-to-toe rider (Justin’s words), Nick Vasicek, romping his way through Indo. Due to my love for Justin, I planned to post the video almost regardless of quality but, much to my (and your) pleasure, it was a treat!

Highlights include a hero Grower tub (1:23) and a CT-level backhand combo (2:35). Enjoy!

Oh and, if you ever see Justin out on the town, buy that man a beer and an ice cream cone. He will not disappoint!

Gerlach: “I’m not a hipster!”

It's a fiery war of words!

We don’t agree on everything here but can we at least agree that Brad Gerlach, 1991 world #2/big wave pioneer, is one of the most well-put together surfers alive? I’ve never seen a picture of him where his ensemble looked poorly thought out. Natty. That’s how I would describe him. Natty or maybe debonair.

Well, on his Instagram feed this morning a woman described him as a “Bondi Hipster” (in the above photo).

Brad responded:

I just had a read about what a hipster is because I get called that sometimes and I can’t say I like it. Feels like a put down. Here’s a quote that explains it ; “Hipster has simply become a word which means the opposite of authentic”

To which she replied:

hipster means “a person who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream.”

And as an Applied Linguist by training (MA ’01), I feel it is my responsibility to step in and referee this wild street brawl. Our words’ meanings reflect usage, especially in English, and it seems that “hipster” is almost always used in a pejorative manner. A few years back it may have simply meant “fashionably different” but today it means “try-hard.”

Therefore, Brad Gerlach is the winner and not a “hipster.”

Watch the new age traveler here!

A young Jordy flashes his 3-million-dollar loss!

History: Jordy Smith Turned Down $5.3 mil!

"No, thanks," Jordy said to Tiger Woods and Michael Jordan!

Almost ten years ago, a twenty-year-old Jordy Smith became presumably the first person, male or female, to tell Tiger Woods ‘no’.

In what context could such a situation transpire?, you should be asking.

The year was 2008 and Jordan Michael Smith, a South-African native, was surfing’s brightest co-star (see: Dane Reynolds). From what I remember, Jordy’s longtime sponsorship with Billabong ended on sketchy terms (perhaps even with a lawsuit?), making him surfing’s hottest commodity leading up to his rookie year on Tour.

A bidding war ensued, wherein the likes of Quiksilver, Hot Tuna, O’Neill and other top brands attempted to seduce the young Saffa. To memory, Jordy enjoyed the cat-and-mouse affair, once stating something along the lines of, “I like to keep the companies on their toes. Some days I’ll wear Quiksilver boardies, an O’Neill T-shirt and a Ripcurl hat,” (Somehow I can’t find the actual quote on the web). Oh to feel young and wanted!

But it wasn’t just surf brands after the big man. At the time, athletic kingpin Nike was keen on permeating a then-promising surf industry and, naturally, ruling the market space. This meant purchasing the sponsorship rights of surfing’s top talents.

I’ll let the Sydney Morning Herald, in an article dating back to March 2, 2008, take it from here:

Jordy Smith took a phone call from Tiger Woods. He received an email from Michael Jordan. He was sent the shoe that Ronaldo used to kick a goal in a World Cup final. Nike offered him $5.3 million a year … but he knocked them all back.

[Jordy] was flown to Nike’s US headquarters in a private jet to meet the company’s co-founder, Phil Knight. A set of Woods’s clubs turned up in the post. They spoke on the phone for 45 minutes, and the message from the greatest golfer on the planet was simple: jump on board the good ship Nike.

“He gave me advice on how he went about it when he was my age, and told me about the company he was with,” Smith said. “It was kind of baffling in the beginning. You don’t know what to say because he’s such a high-profile guy, but you just cruise with it.”


Smith was a marketing dream for the swoosh. His first name is Jordan, his second Michael. Nike planned to run a worldwide advertising campaign with the slogan of “Air Jordy”. It was a play on the famous “Air Jordan” that helped make the American basketballer a household name across the planet. It was a perfect fit. When Smith gets air on a wave, he gets big air.

(One of my favorite paragraphs in all of surf writing. Anyways, continue.)

But then he signed with Californian company O’Neill, basically because it was a traditional surfing brand. It was still a seven-figure deal, making him one of the top five highest earners on the tour before he had even entered it. But he had to be content with about $3 million less a year. He’ll survive.

And do you remember all this fun stuff? I don’t. I must give thanks to the commenter Eugene Du Plessis, not only for cluing me into a pivotal moment in surfing history, but also for shining a light on a host of current events.

This story, interestingly, lends itself to a myriad of present-day BeachGrit themes. Let me explain.

1. Jordy chose O’Neill: On top of the fact that we’re mourning the death of industry legend Jack O’Neill (or at least enjoying his incredible tribute reel!), it’s intriguing that Jordy chose O’Neill over Nike (and its 3 million extra dollars) simply because the former is a “traditional surfing brand”.

Like, who even really cares, right? Money is time and to make 5 mil for rocking a little swoosh on your nose is… certainly palatable.

Or maybe, in surfing’s golden era, everyone made enough money to hold personal and moral standards about which companies they endorsed. It’s either that or Jordy feared that a Nike sponsorship would hinder his shoe collection capabilities. Regardless of the reason, it would be fair to say that Jordy made the right call, considering Nike’s rise and splat in the surf world.

That is, until…

2. Nike is coming back: Or so Chas says. Apparently they’re selling Hurley and attempting to join our penniless cult once more. Assuming this is true, how much do you think they’d offer Jordy Smith today? Would they even want the man who, nearly ten years ago, declared he’d like to win a world title within his first three years on tour, and now, at age 30, has exactly zero?

That is, until…

3. Jordy will win the title: Or so says Chas. I’m starting to realize that much of this article is contingent on the rumors and opinions of a forty-year-old professional receding hairline, which, in hindsight, is maybe not the smartest decision.

But honestly, if they’re looking to hop back inside this sinking surf industry vessel, I suppose neither is Nike.