Gerlach: “I’m not a hipster!”

It's a fiery war of words!

We don’t agree on everything here but can we at least agree that Brad Gerlach, 1991 world #2/big wave pioneer, is one of the most well-put together surfers alive? I’ve never seen a picture of him where his ensemble looked poorly thought out. Natty. That’s how I would describe him. Natty or maybe debonair.

Well, on his Instagram feed this morning a woman described him as a “Bondi Hipster” (in the above photo).

Brad responded:

I just had a read about what a hipster is because I get called that sometimes and I can’t say I like it. Feels like a put down. Here’s a quote that explains it ; “Hipster has simply become a word which means the opposite of authentic”

To which she replied:

hipster means “a person who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream.”

And as an Applied Linguist by training (MA ’01), I feel it is my responsibility to step in and referee this wild street brawl. Our words’ meanings reflect usage, especially in English, and it seems that “hipster” is almost always used in a pejorative manner. A few years back it may have simply meant “fashionably different” but today it means “try-hard.”

Therefore, Brad Gerlach is the winner and not a “hipster.

Watch the new age traveler here!

Like Bitchin! Episode Six: "How to Game the Tour!"
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Al Whetstone
Al Whetstone
2 years ago

Are you kidding me? There’s not a more
hipster dude that has ever been ranked in the top 5. The guy showed up at our surf shop in the 80 s looking like lead singer of Duran Duran. From then on he’s had a different look with every fad. Just look at the photo archive if you don’t believe me

bitter guy
bitter guy
9 years ago

we lost “bro” too, now completely pejorative term

http://fortune.com/2017/06/…

turts
turts
9 years ago

Brads lookin all flash and shit and I’m just stuck here in my Quicksilver boardies, O’Neil t-shirt and Rip Curl hat

Black Rubber
Black Rubber
9 years ago

This fucker has been hip since the early 90s. Hard to beat that. A fine surfing specimen if ever there was one, in and out of the water. Carry on, sir.

Bubba Zanetti
Bubba Zanetti
9 years ago

Always seemed to be trying just a touch too hard for me to be a fan. A little too self aware. Like he spends six months breaking down video to figure out how to hold his pinkies during a cutback.

shootsthen
shootsthen
9 years ago
Reply to  Bubba Zanetti

Geesh, and here I was thinking I was weird for fretting over my wrist angles during the first stage of my backside bottom turn.

Otto
Otto
9 years ago
Reply to  shootsthen

next time try swinging her bottom with a frontside turn. It allows a near seamless transition that is both stageless and not weird as you gather momentum into your next lip smack.

longtom
longtom
9 years ago

whats an applied linguist do to earn a buck?

Audit In Progress
Audit In Progress
9 years ago
Reply to  longtom

Starts a surf-gossip website, naturally.

Matt Meyerson
Matt Meyerson
9 years ago

gerr’s the man!

Sha-wing!
Sha-wing!
9 years ago

Is it just me, or does he look like Johnny Depp?

Headhighandfuckemall
Headhighandfuckemall
9 years ago

that dudes a “queef”

saw him shit on a parking lot attendant in san diego at a night club, never forget it because i “was” a fan…dude rolled up in in a blacks suv, the girl driving was smoking hot, they couldnt find bar parking, the lot attendant apologized and directed the driver to some on street parking but Brad wasnt satisfied and decided that it would be ok to park in the liqour stores clearly and boldly labeled parking spots, the lot guy advised the driver that he would tow the car if they broke parked in the spot, “youre not going to tow our car!” replied the Brad…”three hours later” Brad and his female counterpart return the the parking lot to find their vehicle was gone, The Gerr went nuclear on the lot attendant, calling the man every belittling stereo type of not being rich or famous and the cherry on the top is The Gerr asking “do you know who i am? you dont know who i am? you fucking pee-on!” the parking lot attendant was cool as fuck and said “man, i told you i was going to tow your car if you park there.” one of my surfing heros was now just a piece of shit like every turd out there, and he thought because he rode waves that he could crap on a parking lot attendant who was just doing his job.

braaaaaaad!

longtom
longtom
9 years ago

terrible news if true

hunter biden pipe master
hunter biden pipe master
9 years ago

I forgive him; we can all be self-righteous pricks from time to time. More importantly though, what was he wearing?!

Headhighandfuckemall
Headhighandfuckemall
9 years ago

early 2000’s sales rep look, tight shirt loose fitting pants and bright white shoes.

hunter biden pipe master
hunter biden pipe master
9 years ago

Ah fuck! Now that is some terrible news if true

longtom
longtom
9 years ago

houston we have a problem

Otto
Otto
9 years ago

The presentation of this story seems odd. So, you were just hanging around outside a night club when Brad pulls up. You are standing so close that you can over-hear a conversation where one party (Brad and smoking hot girl) is still in their vehicle and are able to “accurately” quote what they said. THREE HOURS LATER you are once again, or perhaps still, standing outside the night club. You once again just happen to hear the conversation and “accurately” quote it. You describe the parking lot attendant as “cool as fuck”. A description we are all guilty of using to describe ourselves at one time or another. Were you the parking lot attendant? I believe so.

RS
RS
9 years ago
Reply to  Otto

Or worked with him. Unfortunately, I believe it: Too many people are waiting for any excuse to be an asshole. I saw it hundreds of times as a waiter and valet.

RS
RS
9 years ago
Reply to  RS

That being said, he flowed a $5 tip – a solid tip 20 years ago when I valeted his car.

Headhighandfuckemall
Headhighandfuckemall
9 years ago
Reply to  Otto

“cool as fuck” is not punching a grown man talking shit to your face.
i was not that attendant but because in california you cant smoke in bars, i happened to be smoking outside at both points of that evening…

Wiggolly's Paddling Style
Wiggolly's Paddling Style
9 years ago

Oi

Ghostface Braddah
Ghostface Braddah
9 years ago

Brad also ran the neckbeard before Beschen or Dane.

Preston
Preston
9 years ago

For whatever reason, a well dressed gentleman is threatening to some. Maybe it’s a little dick thing or something? Looks good, surfs good. The only chink in the armour I see is his responding to comments on social media. Head high Brad, haters gonna hate.

Professor Ski Lodge
Professor Ski Lodge
9 years ago

This is obviously fake news. In the video still we can obviously see Johnny Depp has been stung by wasps. Photoshopping Rondog in the background isn’t fooling anyone.

?uzzled
?uzzled
9 years ago

There is no getting one over on you.

Bleedin' Brzezinski
Bleedin' Brzezinski
9 years ago

As the original hipster, Brad isn’t one in the same way that Allah isn’t a Muslim.

Chas Smith
Chas Smith
9 years ago

Would you really say Brad is the proto hipster?

Bleedin' Brzezinski
Bleedin' Brzezinski
9 years ago
Reply to  Chas Smith

Hah. Good point. If a hipster is the dapperest of men, we’d have to go back to Louis XVI and then jump to Chris Isaak. I guess Gerlach really is just a hipster in a long line of well dressed men.

I think the trick is looking well-dressed, but also like you didn’t make an effort. I think Gerlach pulls off the first condition, but not the second, hence the pejorative designation of hipster.

It’s probably the hat. If he dropped the hat he’d be surfing’s James Dean.

(But, of course, if he’s balding, he has to keep the hat or he’d have to do a Slater, and his rep. couldn’t stand up to the GOAT’s)

Tom House
Tom House
9 years ago

a hipster is not the dapperest of men. a hipster wears shitty clothes from a thrift store and works in a used bookstore. gerr is just well-dressed.

Bleedin' Brzezinski
Bleedin' Brzezinski
9 years ago
Reply to  Tom House

I guess I’m a half hipster, then. Crap. I’d been ripping these people for years, and now I come to discover that I’m just self-loathing.

Tom House
Tom House
9 years ago

which half?

Dumb Florida Redneck
Dumb Florida Redneck
9 years ago

He’s been there for two days and he’s already a stereotypical “Bondi” anything is impressive, took me a year on the North shore just to gain the “harmless blow head” epitaph

Otto
Otto
9 years ago

$20 says Brad writes a song about this on guitar. Something with a silky, smooth and hip rift.

Don Stine III
Don Stine III
9 years ago

Brad Grelach is a middle aged man who has retained his good looks fitness and charm.Still surfs at a super-human level. Chicks dig him. Cheerful with a quick with. Somewhat of a comedian. Always interested in moving forward. As far as wardrobe somewhere along the line Mr Gerlach has been taught the value of always looking sharp and never dated. The surf world should celebrate this guy.

Chas Smith
Chas Smith
9 years ago
Reply to  Don Stine III

Well said!

Eddie Haiku
Eddie Haiku
9 years ago
Reply to  Don Stine III

There you go again Gerr, writing about yourself in the third person…

Trogan Fan
Trogan Fan
9 years ago
Reply to  Don Stine III

but do chicks still dig him? I always pictured him as closeted anyway.

longtom
longtom
9 years ago
Reply to  Trogan Fan

haven’t seen you here for a while Troges, how they hanging?

Trogan Fan
Trogan Fan
9 years ago
Reply to  longtom

took Brad to bring me out of my hibernation. I do enjoy him, even if he is a hipster.

Eddie Haiku
Eddie Haiku
9 years ago
Reply to  Don Stine III

On a second look, he likes like a chap from Maroubra going to yet another friend’s funeral…

Tom House
Tom House
9 years ago

But by definition he is “trying hard” to put together those outfits. In fact, as far as I can tell, that’s all he does.

NEGATRON
NEGATRON
9 years ago
Reply to  Tom House

I tried alittle harder over the weekend, it was appreciated… and I, and my wardrobe was better for it.

Wiggolly's Paddling Style
Wiggolly's Paddling Style
9 years ago
Reply to  NEGATRON

Making your wife horny, mate? On ya.

Michael Ciaramella
Michael Ciaramella
9 years ago
Reply to  NEGATRON

a statement like this demands photo evidence!

Sha-wing!
Sha-wing!
9 years ago
Reply to  Tom House

Wow, slinging mud like you know him? Maybe he just like the finer things in life like fresh threads.

Tom House
Tom House
9 years ago
Reply to  Sha-wing!

mud slinging? you kidding? you should see my closet. if anybody around here is trying hard to look good it’s me.

hunter biden pipe master
hunter biden pipe master
9 years ago

Obviously that was Brad’s Heritage-Prep look, not his Bondi Hipster look!

Chas Smith
Chas Smith
9 years ago

I mean totally no duh.

Karl Von Fanningstadt
Karl Von Fanningstadt
9 years ago

Sure, always nice headgear, btw, Gerr… but what about Conner’s secret turn?! I’m beginning to feel I’ve been conned. Fuck, bruh.

Bin_Chook
Bin_Chook
9 years ago

You’ll know it’s coming because the signal to unleash it is Brad throwing his fashionable headwear into the sky.

Dumb Florida Redneck
Dumb Florida Redneck
9 years ago
Reply to  Bin_Chook

You don’t throw Donna Koran in the sand, that’s just uncivilized.

Bin_Chook
Bin_Chook
9 years ago

He’d catch it, he’s not a savage.

Dumb Florida Redneck
Dumb Florida Redneck
9 years ago
Reply to  Bin_Chook

Or j C.rue or tjmax

Eddie Haiku
Eddie Haiku
9 years ago

That turn is so fucking subtle we all missed it.


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