Do you remember one year ago when the gorgeous blond CEO and co-founder of SurfStitch, Justin Cameron, quit while his frumpy brunette co-founder, Lex Pedersen, was left to rock in his cubicle? It was, I think, part three in the company's multi-act tragedy.

Breaking: SurfStitch in “Total Collapse”

Shareholders "likely to face complete loss on their investment."

How do you solve the problem of a biz built on what is essentially a solid foundation but ruined by a “failed acquisition strategy” and facing various law suits and an investigation by the Australian Securities and Investment Commission?

Hoist a white flag and call in the administrators. It’s a way a company like SurfStitch that ain’t doin’ so well, maybe it has a viable biz but needs a little time to steady the ship, can keep creditors at bay while an administrator works out what the hell it should do, if it’s viable and so forth.

Although, as reported today by The Australian,

The long-troubled surf and sports products online retailer SurfStitch has collapsed into voluntary administration, ending the public life of one of the worst floats on the market in recent years, leaving its shareholders likely facing a complete loss on their investment.

“SurfStitch has the ignominy of being one of the worst performing floats in recent times. Set at an IPO price of $1 when the company floated in late 2014, the shares soon crashed following a string of profit warnings, class action law suits, failed acquisition strategy and then the shock loss of one of its co-founders and co-chief executives Justin Cameron soon after its float.

“The long-troubled surf and sports products online retailer SurfStitch has collapsed into voluntary administration, ending the public life of one of the worst floats on the market in recent years, leaving its shareholders likely facing a complete loss on their investment.”

“The cracks started to show in SurfStitch soon after it floated on the ASX, with the company plunged into turmoil in March 2016 when Mr Cameron quit via a one-line email to the board, as he joined forces with a private equity firm to launch a possible takeover of the group. SurfStitch, led then by chairman Howard McDonald, had been scrambling since to regroup executives and integrate the businesses that SurfStitch bought up since its $83m float in late 2014.

“In 2015, SurfStitch kicked off an acquisition spree, as it extended its reach beyond online retailing of surf and sports goods – which was its original business model – to buy up a host of other companies. SurfStitch paid $23.7m for specialist global water board distributor Surf Hardware International and prior to that paid $21m for Stab, a leading online surf content platform, and surf forecasting network Magicseaweed. It also bought Garage Entertainment and Production for $15m.

“Many of those deals failed to deliver the returns SurfStitch had hoped for.”

“Earlier this year, law firm Quinn Emanuel filed an open class action in the Supreme Court of Queensland for anyone who bought or held shares between August 27, 2015, and June 8 last year included in the litigation. It represents a potential $100m lawsuit.

“The plaintiffs allege Surfstitch was trading at a loss in August 2015 but announced that it was expecting EBITDA to double in the 2016 full-year. Surfstitch allegedly covered up the loss by entering a series of copyright licensing deals with surf technology group Coastalwatch and Three Crown Investments.”

A meeting on September 5 will update shareholders on the progress of the administration and what sorta cut they might get out of their seven cent shares.

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Dogsnuts
Dogsnuts
9 years ago

Sread the word!

The Bitchy Crab
The Bitchy Crab
9 years ago

Can you screenshot? I’ve never heard of surf people using PCs before.

Lemon Next to the Pie
Lemon Next to the Pie
9 years ago

How about rebranding as Sub(teranean)Stitch? To accurately give an indication of share price expectations.

StitchUp?

Otto
Otto
9 years ago

Double-Crossed Blind Stitch?

Ari_Ola
Ari_Ola
9 years ago

this probably explains it better than I can: http://www.thebusinessofsur…

Looks like they have dumped the shell companies so that the courts will only be able to collect the indemnity insurance money from them, rather than being able to go after the assets of the actual trading entities (the website, stab etc.)

throwing disqus
throwing disqus
9 years ago

Im speculating on them doing the classic ol’ phoenixing move. Look out for StitchSurf coming soon.

Otto
Otto
9 years ago

I’m amazed that the concept of bitcoins actually got traction and took off like it did.

Ari_Ola
Ari_Ola
9 years ago

I wouldn’t say it’s in total collapse just yet. It looks as though they are winding up surfstitch group and surfstitch holdings, whilst keeping the trading arm open.
Since the class action is levelled at the surfstitch group, they probably have done the only thing that they could have in their current situation.

Eddie Haiku
Eddie Haiku
9 years ago

Don’t trust dem Indonesians! Allahgeddon is coming.

Eddie Haiku
Eddie Haiku
9 years ago

I thought you could only spend Bitcoin on dark web sourced drugs, computer games and child porn. In light of that, don’t feel too bad.

bitter guy
bitter guy
9 years ago
Reply to  Eddie Haiku

yeah. and….?

RB2
RB2
9 years ago

selling ‘surf’ rags is not surfing!

and who wants to buy a T-shirt for $110.00 off the main page:
https://www.surfstitch.com/…

OUTERKNOWN

Ono Stripe Mens Tee

$110.00

Otto
Otto
9 years ago

On September 5th, shareholders are going to be bummed when they find out the crummy pastries and cold coffee served at the meeting is the return on their investment. That and a ball-point pen with the administrator’s name on it.

bitter guy
bitter guy
9 years ago
Reply to  Otto

what, no lanyards? the stakeholders deserve more synergy across multiple platforms.

Otto
Otto
9 years ago
Reply to  bitter guy

Lanyards made out of twine. However, there should be no expectation of free parking.

slater thenewdonkey
slater thenewdonkey
9 years ago

The real question is: who are these people who cashed the fuck out on all of those companies at the perfect time? Geniuses.

Les Grossman
Les Grossman
9 years ago

so what was the price paid for Stab afterall? It was grouped with Magicweed. You boys think you`ll ever get something similiar for this shitshow?

The Bitchy Crab
The Bitchy Crab
9 years ago
Reply to  Les Grossman

Story coming soon!

Jocks
Jocks
9 years ago

Does this mean my Modom Shark Repel Leash is still on the way?!

Noa's first needle
Noa's first needle
9 years ago

I read this on a mainstream media website hours before. This was your chance to break a big story Derek and you blew it. Beachgrit = surf journalists quoting real journalists covering surfing. How do u carnts make a living from this website (serious question)?

Ami Lost
Ami Lost
9 years ago

Well look at Mr Smarty Pants getting his info from a “mainstream media website hours before” We don’t hang there brah. Derek and Chas are our one click beyotchs.

bitter guy
bitter guy
9 years ago
Reply to  Ami Lost

let those Hot Nife checks roll in!

The Bitchy Crab
The Bitchy Crab
9 years ago
Reply to  Ami Lost

We’ll be your one-click bishes forever!

Strider's Gobble Neck
Strider's Gobble Neck
9 years ago

You sure take this style of journalism very seriously.

Noa's first needle
Noa's first needle
9 years ago

If people make a living off this style of journalism then it should be taken seriously. I’m genuinely curious how this site and its writers make money though. Not even trolling.. how does it work?

Strider's Gobble Neck
Strider's Gobble Neck
9 years ago

Does the satirical aspects just go well over your head?

Eddie Haiku
Eddie Haiku
9 years ago

Ever heard the term hobby?

Noa's first needle
Noa's first needle
9 years ago
Reply to  Eddie Haiku

If it is just a hobby that makes no money I apologise for my ramblings

bitter guy
bitter guy
9 years ago

there’s no money! is it ok now?

Noa's first needle
Noa's first needle
9 years ago
Reply to  bitter guy

That makes it better

NEGATRON
NEGATRON
9 years ago

Apologies, but Derek teaches tap dancing to the children of Sydney’s elite from 5-7pm weeknights so unfortunately for us he misses the odd breaking story.
This may also explain how this website survives, that and the bossmen writing elsewhere not necessarily about surfing for $$

Les Grossman
Les Grossman
9 years ago
Reply to  NEGATRON

the real question is do Moder8tors get paid or you just do this for kicks?

NEGATRON
NEGATRON
9 years ago
Reply to  Les Grossman

Now that I killed the Disqus adverts? Other than gracious emails, I get nada… I do hope that one day when Slater finally realises that BeachGrit is his communication outlet to the World he will carry me in his arms to the edge of his lastest chorine creation, lay me gently on a waiting slater design and push me into the first wave of the day.

Lemon Next to the Pie
Lemon Next to the Pie
9 years ago
Reply to  NEGATRON

Make sure that is included in the share float of NEGATRON INDUSTRIAL CORP.

The Bitchy Crab
The Bitchy Crab
9 years ago

The question is a very good one and I’ll answer without resorting to the flowery prose I normally use to cover my journalistic shortcomings. I got the announcement, like everyone else, around two-twenty. At two-thirty I gotta scoop up my boys from school. Childhood disappears fast. I don’t like to miss a second. The issue here is, do I write the story, which’ll take half-an-hour, forty five minutes, and miss the kids or figure no one’s going to touch it in surf and post it later after jiujitsu lessons, frolicking with cavoodles, including a hot shower for these animals love water and getting their smooth little stomachs cleaned with human hair conditioner, and a little late socialising with pals? I went with the latter. It’s a long, slow train wreck anyway and it’s not, despite the headline, exactly “breaking”. I quoted the biz writer ’cause he knows biz, I don’t, as overwhelming evidence demonstrates.

Audit In Progress
Audit In Progress
9 years ago

Flowery prose be damned!

blumpkin mung
blumpkin mung
9 years ago

But did you get the same entertainment value from FAKE NEWS that you got from the Grit? It’s lazy, satirical, funny commentary on surf happenings. Embrace or GTFO!

Dumb Florida Redneck
Dumb Florida Redneck
9 years ago

“fin maker pops champagne and orders CNC machine”-me

Dogsnuts
Dogsnuts
9 years ago

So will Danny Johnson do even less Weak Wraps now? 😐

Miguel Murpi
Miguel Murpi
9 years ago

An expected ending nonetheless..


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