"Oakley paid us to say that, but it's true!"
Advertising editorial, or advertorial, is the wave of three years ago but if you go to Mar Vista’s own stabmag.com as much as I do then you would be forgiven for thinking that it is also the future. Nobody but nobody tries to twist a company’s ad budget into awkward prose masquerading as real news than Stab. Nobody but nobody also throws fake Facebook “likes” at that story to make it look miraculously popular.
Maybe it’s the website’s DNA as part of an online surf retailer. Maybe it’s just a passion project. Whatever the case, Stab leads the way. And let us examine today’s offering for Oakley underneath the subhead…
“Oakley paid us to say that, but it’s true!”
A good pair of sunglasses exists to serve two main purposes: To look fucking cool and to provide protection for you eyes. Oakley’s new PRIZM technology adds a third. It involves what they call ultra precise colour tuning, for any environment. We’ll let them explain: “by fine-tuning individual wavelengths of colour, PRIZM sharpens visual acuity to reveal nuances that would be missed by the naked eye.”
Etc. Etc.
You probably know Oakley for their classic Frogskins, or those big wraps you’ve seen Kolohe Andino wearing in his post-heat interviews on the WSL webcast. But Oakley has some really good contemporary styles in their collection. Easily on the top of this list is the Latch, an easy-wearing modern classic.
Do you think it really is true? Do you think Oakley likes that Stab hedges by claiming, “Oakley paid us to say that?” Does it make you want to buy a pair of “contemporary styles” in Oakley’s collection?
I think Oakley was as bummed as the reader here which means Stab wins the award for this week’s bad-vertorial!
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haha i dont even read this shit anymore
Did you really copy across the comments as well?
This is High Art.
Makes 8 days ago feel like today.
Damn you must be really struggling for stories. C’mon, you can do better than this.
I disagree. This sort of fucking tripe needs to be flagged up. Stab can’t very well take the piss out of The Inertia one day and publish shite like that the next.
Aviators and wayfarers. Perpetually in style and no thinking involved.
Real Talk – some of the biggest cunts I’ve met in “the industry” have been involved with this brand.
Well unless I can convince Julian to cut me in on a deal to get my myopic eyes framed with a set of prescription Oakley Prizimers™, it’ll be Chinese aviator knockoffs for me.
Well at least i get a surfing clip out of it, I come over here and all I get to read is Chas fucking whining about it. The jealousy is growing by the day isn’t it Chas?
A good rule of thumb:
If a pro surfer wears it, it sucks.
I remember sporting the Oakley “M” frames early 90’s, corduroy billabong jackets, and sex wax stickers. Those were the days!
These just came out in Munich. Meyer Brillenmanufaktur.
I mean you can never have too much biolos. Well,yes,yes you can. Also i think it’s kinda funny he’s all about resin pigments and “everyman” boards. After saying guys who make those should quit.
no, he said artsy guys making asyms in their garage should quit. and hey, look, SuperBrand!
That’s the new white supremacy uniform.
Fuck, that’s a punchable face.
(If you were the face punching type)
I try to punch at least 3 Nazis a week. I use my hands a lot though so practicing throat jabs for the richard Spencer rally on Friday. Get ready Florida has already declared a state of emergency, I’m gonna swing on some swastikas.
There’s Florida Nazis? They retire there from Illinois?
I hate Florida surf nazis.
Second in the nation to only Huntington.
They will be at the qavepool
?gravepool (halloween gag)
Most people don’t think of Florida as the “South,” but let me remind you, it’s further South than Georgia.
PRIZM JISM CHASM
CHASM or GASM?
Chas S.
Settle down. Filipe rips bug (t)
Basically comes down to the hedge. Obviously, detrimental to a commercial relationship. On a side note, I have two pairs now of PRIZM (Road, MTB) and they are awesome! Oh crap 😉 did I just get myself involved in the commercial!?
Are they responsible for Sebastian Zietze’s eyewear? Cuz I’m starting a class action and we’re gonna be rich
Oakleys are still a thing?
Big in golf…
It’s fairly transparent on STAB which articles are Native Advertising. The ones with Disqus disabled. How awkward it is to take someones money and then have your subjects tear them apart!
So awkward mate.
Is this true? Are the comments turned off on advertorial posts?
come on Dez, you aren’t that green
A gal can fish a little.
https://uploads.disquscdn.c…
The suit comments have since be turned off. Somehow the boardshorts ones stayed open, but it’s just an edit being reposted anyway. Oakley comments – firmly a no go.
makes you wonder what eyeballs they think they’re buying eh? like “the comments can be a little harsh, but its all about ‘engagement’ nowadays” (which works with the 24 yr old social media manager but doesn’t work for the 54 yr old director of marketing)
Just lost my third pair of sunglasses this year, slightly down on my average. The old dragon at the local service station knows my preferred style and now keeps a couple of pair behind the counter for me. Even gives me a “dickhead discount”. God bless her.
I just opt for a set of squint headaches.
I use those,they suck. I payed myself to pay that.
You really are Nostradamus as this article appeared 6hrs ago on the site for me but comments listed as 8 days ago????
I knew you’d say that.
I knew that you would know that I would say that!!! I’m freaking out