"Oakley paid us to say that, but it's true!"
Advertising editorial, or advertorial, is the wave of three years ago but if you go to Mar Vista’s own stabmag.com as much as I do then you would be forgiven for thinking that it is also the future. Nobody but nobody tries to twist a company’s ad budget into awkward prose masquerading as real news than Stab. Nobody but nobody also throws fake Facebook “likes” at that story to make it look miraculously popular.
Maybe it’s the website’s DNA as part of an online surf retailer. Maybe it’s just a passion project. Whatever the case, Stab leads the way. And let us examine today’s offering for Oakley underneath the subhead…
A good pair of sunglasses exists to serve two main purposes: To look fucking cool and to provide protection for you eyes. Oakley’s new PRIZM technology adds a third. It involves what they call ultra precise colour tuning, for any environment. We’ll let them explain: “by fine-tuning individual wavelengths of colour, PRIZM sharpens visual acuity to reveal nuances that would be missed by the naked eye.”
You probably know Oakley for their classic Frogskins, or those big wraps you’ve seen Kolohe Andino wearing in his post-heat interviews on the WSL webcast. But Oakley has some really good contemporary styles in their collection. Easily on the top of this list is the Latch, an easy-wearing modern classic.
Do you think it really is true? Do you think Oakley likes that Stab hedges by claiming, “Oakley paid us to say that?” Does it make you want to buy a pair of “contemporary styles” in Oakley’s collection?
I think Oakley was as bummed as the reader here which means Stab wins the award for this week’s bad-vertorial!