Australia's most intelligent company strikes
again!
Your favorite online Australian surfwear
retailer is back in the news with a stunning counter punch.
SurfStitch, former parent company of Stab and FCS, was
looking very on the ropes just weeks ago. Punch drunk. Getting sued
by investors, stock frozen, owners of Stab. It seemed that
a knockout was minutes away but suddenly, and without warning,
Stab bought itself back for free and then just seconds ago
it was revealed that the company purchased the surfwear brand
Depactus.
What thrills!
You may recall Depactus from… when… ummm… the brainchild of…
wait was it Luke Egan or Luke Munro? And camping gear? Did Depactus
make camping gear? I’m sorry. I’m writing the prologue to book
right now and not the detailed surf journalist you’ve come to know
and love.
In any case, Depactus then was rumored to have folded. Derek
Rielly wrote two years ago:
Word on the street is Depactus is done. The MEPs (Men of
Extraordinary Pursuits) are actively seeking alternative
sponsorships and the reason for its failure? We’re told the brand was marked by three major flaws. -Big salaries right out of the gate. -Branding that was tone deaf to the consumer. Depactus came in
high-end and expensive where Salty Crew, who is killing it, came in
low, came in blue-collar. Same waterman-fisherman-surfer vibe but
more authentic and value oriented. -Bold spending. Big ad agency employed, designers, staff and
the most delicious trade show fit-outs seen in a while.
And the world moved on. Except SurfStitch, the company that
reeks of value, of good decision-making, saw an opportunity to
strike it rich and scooped Depactus up for… I have no idea.
Nothing?
Some questions.
How was SurfStitch aware that Depactus had not totally died? Do
you think the SurfStitch x Depactus relationship will fare better
than the SurfStitch x Stab one? Will Depactus go out and
sponsor more Men of Extraordinary Pursuits? If SurfStitch came to
your house looking to buy you would you flee or ask, “How much you
got?”
Loading comments...
Load Comments
0
Power Rankings: “How’s John Sleeping?”
By Longtom
“Hi John, it's me Gabriel, I coming for you. How
you like me now?”
As you lay in bed, erotically musing before trying to go
to sleep, has your mind slipped to… the tour? The world
title? Pipeline, and so forth?
“Maybe life is just too good to justify the emotional hunger
for a world title. Nothing in his personality requires it, in the
same way Taj was happy enough without it, and hence he never really
puts himself on the line for it, for long enough to give himself a
realistic shot.”
1. Gabriel Medina
Current rating: #2
Straight up analysis: Gabe has a greater
tactical range going into Pipe. Three strategies present
themselves. First, if it’s bombing First Reef Pipe Gabe can roam
the ledge and deep-throat bombs, with cleaner mid-sized waves his
speciality. No falls. The so-called Teahupoo strategy. Second, if
it’s ratty he can find scores in the air in a way that John can’t,
or more likely won’t due to his pedigree and deeply ingrained
habits at Pipe.
Third, in overlapping four-man heats he can employ the “rabid
dog” strategy he used in Portugese closeouts. Roaming the lineup
and savaging anything that moves, not scared to fall, putting
scoreboard pressure on opponents too locked into patient strategies
ala John Florence.
2. John John Florence
Current rating: #1
Hows’ John sleeping these days? Waking in the
middle of night with his own Latin Incubus in the shape of Gabriel
Medina spooning him and whispering sweet nothings into his ear.
“Hi John, it’s me Gabriel, I coming for you. How you like me
now?”
And no matter how deep the preternatural calm that emanates from
John descends into the psyche, all that “Oh it’s so fun. It’s fun
being the leader. I’m really enjoying it. Nah, I’m not thinking of
the World Title.” That presence of Gabriel and a whole year of
red-hot favoritism, undeniably justified, will have to be
quarantined for whole chunks of time moving slow as magma in the
most intense pressure situation imaginable. If he falters here then
we all stand down from the dream of a John Florence dynasty. That
is a heavy burden to carry. At 25 he has to win back-to-back before
embarking on a revamped tour in 2019 that appears to be tailor-made
for his dominance.
3. Kolohe Andino
Current rating: #8
Kolohe Andino’s damp tongue.
Preparation is key to any endeavour of excellence and to
prepare for these power rankings I made a pilgrimage to visit
my friend and mentor Derek Hynd. Hynd commands a compound
in the hills behind Byron Bay, part Mad Max, part Blade Runner
techno-futurism. Derek was enthused about plans to shake the
foundations of Pro Surfing, another story for a different time but
had equal froth for Kolohe’s European performances. His make rate
and top turns in particular.
In his words: “How refreshing to see custard served up instead
of muck”.
Which I took to mean: His surfing was creamy, “tasty” to the
eye, and composed of an internal consistency which kept it together
but fluid enough to fit the shape of any oceanic container. How did
you read it? All the passion, the sporting fervour and
chickenwing claims might have served him well in Europe but look
like ballast for Pipe. Passion thrills but also kills. Clean
mind better.
Not once in my career as a surf-writer have I missed an
opportunity to sink the boot into the over-sized date of Jordy
Smith of Durban, Republic of South Africa. No ticker,
can’t close, choker, safety surfer extraordinaire etc etc.
But something has shifted deep within, maybe that photo where
Jordy, walking past the autograph hungry throngs at Peniche with a
face twisted in a grimace of self-disgust and disappointment, was
the catalyst.
Maybe it was a dream last night. A loud noise, maybe a pawpaw
rolling down the roof, or a chicken in it’s death throes as a
python extinguished the last flame of life. Sitting bolt upright in
thrall to a vision: masked Jordy at the door, wielding a machete.
Raising it above his head “the shit talking ceases now bru” before
bringing the blade down with the final blow.
Safety surfing infuriates me, does it you Jordy? In your heart
of hearts? Come now Mr Smith, we’re not so different, me and you.
You, the subject of a high priced bidding war between surf industry
titans as a teenager. Me, the subject of a furious bidding war
between Stab and
BeachGrit. Both
trained seals trying to entertain an audience that can turn on you
with sudden and unexplained viciousness.
“Heres’ the thing,” said Ross Williams: Jordy Smith is still a
mathematical chance for this World Title. You feel that bile rising
in the throat when you read this Jords, the involuntary fist
clench, the feeling of luxuriousness as the blade comes down on the
faceless critics. Start there. Swing that blade. Take that title
and shut me the fuck up. I’ll give you a 500 word written apology
FOC, written the very next day if you claim the Title at
Pipeline.
Not enough? Swing by for a double date with Greg Webber and sink
the boot in in person. Character is destiny.
5. Miguel Pupo
Current rating: #23
Miggy, Miggy, miggy. We need a talk. We had you
pegged as the missing link, the one who was going to banish style
stereotypes of Brazilian surfers forever into the wilderness. The
one who could link the past with the future. I pegged you as the
Brazilian Gerry Lopez, a trope shamelessly appropriated by Martin
Potter. You have a problem with the mind? A lack of confidence that
seeps into the bones and makes nerves short circuit at the worst
times? You need some help. I know a guy, an underwater guy who is
available for coaching. A family man, like yourself. Will work on a
no result/no fee basis. Send plane tickets for Pipe Post Restante
Lennox Head. Let’s give it the ol college try eh and let the real
Miguel Pupo loose on the world. We saw more than glimpses of him in
Europe, which makes the spectre of possible relegation a bitter
pill to swallow.
6. Julian Wilson
Current rating: #4
What’s he done to deserve a world title, the objective
critic cries. Too much inconsistency and apart from the
finals against Gabe in Tahiti, not a single barnstorming
performance which would justify a world title. But there he is,
standing patiently in a queue behind Jordy Smith, or is it in
front? These world title calculations always perplex me, waiting
for everyone else in front to fall over.
Maybe life is just too good to Julian to justify the emotional
hunger for a world title. Nothing in his personality
requires it, in the same way Taj was happy enough without
it, and hence he never really puts himself on the line for it, for
long enough to give himself a realistic shot.
He says he wants it, but observed carefully over a year, his
actions betray his words.
Loading comments...
Load Comments
0
History: Don’t let thinking surfers
win!
By Chas Smith
It will be a Stalinist erasing.
I woke this morning to troubling news. Zach
Weisberg and his merry band of “thinking surfers” at your other
favorite Venice-adjacent surf website is attempting a coup.
Attempting to co-opt surf history in an effort to re-write the
narrative, I’d imagine. Matt Warshaw’s epic Encyclopedia of Surfing
and History of Surfing are in deep financial straits, you see, and
need of a few more subscribers to stay solvent. Zach, in a coldly
calculating move, saw his chance to strike.
In an open letter, he wrote:
As someone who understands how challenging managing the
vagaries of business for a digital-based editorial outlet in the
surf and outdoor space can be, I refuse to allow the Encyclopedia
of Surfing to exit Google’s fiber optics without a fight. And I’m
optimistic that with a call to arms of this magnitude – with this
much on the line for folks truly passionate about the history of
the most fun thing to do on earth – surfers will unite, pony up a
few bucks, and let Matt Warshaw (and the work he’s done on our
behalf) know that it is appreciated and will live to see another
day.
We cannot let this bald cynicism stand. If “thinking surfers”
save both the Encyclopedia and History of surfing then they will
effectively have the ability to transform our shared past into a
“woke” version of themselves. Troubling episodes, like the very
first production surfboards being called “swastikas” and Michel
Bourez being described as “a eunuch fainting on a daybed” will be
disappeared, replaced by “good vibes.”
Triggering words or phrases like “cunt” and “BeachGrit” will be
forgotten forever.
It will be a Stalinist erasing and the ocean will soon fill with
happy people on all manner of SUP and longboard attempting to
“share the stoke” and “live aloha everyday.”
The only thing standing between that reality and our current
racist, misogynistic, xenophobic, angry one is you.
Save surfing from Venice-adjacent’s chubby little goat cheese
and wine stained fingers.
Loading comments...
Load Comments
0
Vital: Pre-Pipe Power Rankings! (Part
1)
By Longtom
More blood, more sex, more tears!
Earlier today, after much hustling, the writer
Longtom aka Steve Shearer aka the man who drives the bus from
Ballina airport to Byron Bay (I think), emailed his pre-Pipe Power
Rankings.
It is a vital analysis of the top 13. Why thirteen?
“I honestly think 13 is all I’ve got, unlucky for some,” he
said. ” (Although) there’s meat on the bone.”
Pertinent quotes:
“Soft target for dickhead critics like me who see him as the
inevitable result of a broken down Qualifying system that too often
rewards mediocrity and produces surfers ill prepared for real
surfing at real locations.”
“He’s a passive-aggressor not scared to have his throat
throttled. A rare quality.”
“Don’t worry it’s an open secret. Don’t be shy. Come on in and
make yourself known. Don’t treat us like Speaker did, like a piece
of shit on your shoe.”
“He was the victim of the fickle fashion of the judging panel
and roll with Lester Bangs call on that: fashion is
fascism.”
Here’s the first seven; the top six will drop tomoz!
7. Mick Fanning
Current WCT rating: 12
Hard to see, when Team Fanning rolls the videotape on
2017, where it went wrong. Performance-wise, he surfed
better than ever. Sharper, harder, more precise, if that is even
possible. At Snapper, at Bells, J-Bay, Trestles and Europe. Coupla
soft patches here and there and that rock -solid mind-game just
seemed a little more porous and susceptible to outside influences
seeping in.
More than anything he just seemed a touch on the nose with the
judging panel, god knows why, it’s not like there was any
performance revolution happening other than the one John Florence
was laying down. I say he was the victim of the fickle fashion of
the judging panel and roll with Lester Bangs call on that: fashion
is fascism.
8. Kanoa Igarashi
Current WCT rating: 20
Soft target for dickhead critics like me who
see him as the inevitable result of a broken down qualifying system
that too often rewards mediocrity and produces surfers ill-prepared
for real surfing at real locations.
Pro surfing is a kind of language and to succeed surfers must
develop and be able to communicate a dialect understandable to a
judging panel first, and to the surfing fan base as a secondary
priority. Kanoa has developed just this type of dialect, based not
on surfing performance but a weird type of toughness.
Example: the biffs with Stu Kennedy. There are other
examples. He’s a passive-aggressor not scared to have his throat
throttled. A rare quality. While the danger for the pro surfer is
the language they speak stops making sense, the danger for the
critic is the internet never forgets and sooner or later they’ll be
hoist on their own petard, swinging in the breeze, a witness to
their own digital execution. That’ll be me if Kanoa goes one better
at Pipeline this year. Kanoa takes toughness, a
late-drop-to-drainer at Supertubos and last year’s runner-up finish
into Pipeline as a below the radar stalking horse.
9. Owen Wright
Current WCT rating: 5
It has been a topsy-turvy year with a group of title
contenders clumped at the top and differing event winners.
But if we can just talk honestly among friends for a brief moment,
this is nothing more than a visual trick of the light. A “sliding
doors” artefact produced by some key judging calls at certain
junctures.
Owen was the beneficiary, then on the rough end of the pineapple
of some of these calls. 2018, as currently structured, looks a
write-off for O. 2019, with a start at Pipe and a finish in Indo,
looks a much smarter bet.
10. Matt Wilkinson
Current WCT rating: 6
Pretending something is something, when it’s
not something – eg surfing is a counter-cultural act or a
mainstream sport – is something that surfing does better than
anyone. It’s something surfing, pro surfing especially, can truly
be proud of.
To maintain a fiction for a prolonged period of time, when all
facts point in the opposite direction, takes the unified
efforts of a lot of talented people. That should be the Mission
Statement of the WSL. You think I am fucking with you? I am not
fucking with you. What does this have to do with Matt Wilkinson?
Hang on a sec, I am trying to figure it out. Something, something
World Title contender. Kind of, but not really. Close enough?
11. Kelly Slater
Current WCT rating: 29
Photo Sherm/WSL
For my sins God made me a surf writer, but
,Inshallah, gave me the mephistophelian
figure of Kelly Slater to write about. God is great. I was on the
beach at Pipe when he won his first title, tripping balls on some
very high grade LSD that my gal and her mainland boyfriend had
brought over from the Sunset district.
Do you remember the day? It was glorious and now here is little
Kelly from Florida, Jimmy Slade, almost forty-six years old and
maybe about to surf in his last Pipe Masters, maybe surf his last
heats, ready to revolutionise the surf game with his power hungry
tubs full of very expensive, very exclusive perfect waves.
Be honest now. Are you with him or agin him? This late career
tilt at the uber-rich, the one percenters, is a high stakes play,
is it not? Oh, the rewards, I mean the money, is there if you can
make the cut but if you lose the love of the people, then what?
We remember Ali for what he stood for and Mayweather just seems
like a vicious greed head despite the better record. I want to love
but the mention of the name Kelly Slater is now as likely to draw a
snarl as a smile. Chances at Pipe? Looking into the forecast, I see
a weak blocking pattern with a pinched jetstream cutting off storm
development for Pipe.
Ergo, small weak Backdoor. For Kelly, not good.
12. Filipe Toledo
Current WCT rating: 9
No Cloudbreak, wavepool at the crunch end of the
season. If 2018 can’t see Jesus’s favourite water walker
reigning supreme then 2019 with the tour starting at Pipe looks
increasingly unlikely to. La Nina Hawaii means small Backdoor
likely so an Holy Toledo Pipe Master is on the cards.
13. Sophie Goldschmidt
Current WCT rating: CEO
Big fan, massive fan, so far in these early, early
days. Something needed to be done, something radical.
Couldn’t keep trundling out the same old sow with a different
lipstick year after year. And whether or not she is the architect
of the changes (Dave Prodan could not confirm by email), she is
overseeing it. It’s on her watch.
It’s a tour structure (2019) that fits, by design or
coincidence, the talent, skill set and aspiration of a John
Florence dynasty, in the same way that the current tour schedule
was tailor-made for Slater dominance. The Pipe opening, then the
Australian leg, finishing in Indonesia. Couldn’t design it any
better. For that reason alone, I support it.
Hi Soph, I see you! Sneaking a little peek at the Grit to
see what the plebs are muttering about? Don’t worry it’s an open
secret. Prodan is on here all the time. Don’t be shy. Come on in
and make yourself known. Don’t treat us like Speaker did, like a
piece of shit on your shoe. Don’t talk over us, try and go behind
our backs, circumvent us.
As for politics, as for Pro Sports: You lose your base,
you lose everything. A basic fact pro surfing has never understood.
You don’t get our buy in, as the jargon goes and you’ll be looking
over your shoulder, very, very quickly.
After reading your press call I now know, we all know, and we
know you know we know that you don’t know what the fuck you are
talking about. But that’s fine. We’ll all muddle along on Dirk’s
scratch for a while longer. Just get Cloudbreak back on tour for
2019.
By the way, you seem to have…um… mislaid my welcome email. The
one that Carroll got and Chas. It’s nice to be friendly to people
on the way up, even to dirtbags like me. We have long memories. As
long as geological time. Pro Surfing CEO’s pass like lightning in a
summer sky to us, flashes in the phenomenal world, as the Buddha
says.
We outlast you and we write your epitaphs. If you want to make
right, you know where to send it. I’ll take it handwritten
thanks.
As always, Longtom. Post Restante, Lennox Head.
Loading comments...
Load Comments
0
Just in: Stab jumps the shark!
By Chas Smith
Venice-adjacent magazine tries to get punchy!
Last evening, after the day’s work was done, I
settled down with a bit of bourbon and my half-broken laptop in
order to catch up on the surf news. This has become somewhat of a
ritual for me and mirrors my childhood wind-down except back then
it was milk and The Dukes of Hazzard, The A-Team or Happy
Days. Small joys. Little pleasures.
I started, as is my wont, at worldsurfleague.com where a women’s
longboard event from Taiwan was playing. I watched ten minutes of a
heat both marveling at the quality of Taiwanese surf and thinking
about longboarding. What a strange dinosaur it is. Like the
sturgeon. Or the goblin shark.
I then moved on to stabmag.com and read the loquaciously
titled “Albee Layer Politely Lobs Hands Grenade at The
Surfer Poll Awards” wherein ex-BeachGrit contributor
Michael Ciaramella was on a very bizarre traipse, criticizing
Surfer magazine, the Surfer Poll Awards, surfers
in general, John John Florence, straight airs, Julian Wilson,
and his stablemate Ashton Goggans. Let’s read a snippet?
…with the exception of the actual Surfer Poll award, the
rest of the winners are decided directly by Surfer staff members,
which is, obviously, a cause for debate. Because who are these people, really? Surfers, just like you
and I, who have inherently flawed opinions, just like you and I.
They don’t surf nearly as well as the world’s best waveriders,
which is fine, but then how can they claim to hold the
“authoritative voice” on this year’s best movie, performance, and
goddamn progressive maneuver? To give some context into the
magnitude of this issue, Surfer’s most progressive surfer/employee*
of the last few years was Ashton Goggans, who is now with Stab.
From firsthand experience I can tell you Bong-hands is not very
progressive. Comfortable with sexual fluidity? Sure. But an aerial
wizard he is not. 😉
He goes on to repeatedly call Surfer’s staff “Bible thumpers”
etc. and while I applauded the effort, attempting to draw
others into a war of words, liddle Mickey Ciaramella’s barbs all
felt very foreign. Very strange. Uncomfortable even. Like listening
to a non-native speaker get really hot about some subject and
passionately debate his position in halting English. Or someone who
has never cursed in her life unleashing a string of full-throated
vitriol.
Awkward.
The same feeling I had in my childhood when The Dukes of
Hazzard, The A-Team or Happy Days would introduce far left-of-field
plot lines when viewership was sagging in order to get attention.
Like when Boss Hogg and the Duke boys became great friends. Or when
the Fonz jumped a shark while water skiing.
It made me wonder if maybe Stab should just
stay in its lane, publishing mid-2000s style party photos and
wondering where all its Facebook “likes” disappeared to, or if the
boys should take a course on “How to correctly agitate the
competition.”?
What do you think? Which Stab would you like to
see?
