Sixteen surfers, one-day events, pay-to-view…
Do you worry about the future of the WCT? Of the fabulously handsome Dirk Ziff’s, so far, thirty mill investment?
It keeps me up at night!
If the WCT wants to kick itself into the black, here are the tough decisions.
First, kill those babies.
The biggest issue for the CT is the current field of 36 competitors per event. You need 26 hours of heats to run the event. Without any interruptions and running full time that’s around three days. And this is over a waiting period of around 12 days per event. Who’s that good for? The surfers? The fans? Nobody.
The sales side of this is a nightmare. Live sport is one of the last pillars of the traditional TV broadcast. Live sport, along with news, might actually survive this new digital age. And what do live sports broadcasts rely on?
Schedules.
What sports broadcaster wants to buy a product that may run intermittently for a three-day period over a 12-day stretch?
What’s the solution? Cut the tour to 16 surfers. Round one, round two, quarter-finals ,semi-finals, finals. Run a contest in one day. Waiting periods would still apply but forecasting for optimal conditions would be so much easier.
Wh’d be in the this top 16? Let’s examine the ratings: JJF, Gabs, Julian, Jordy, Wilko, Owen, Kolohe, Adriano, Joel, Filipe, Seabass, Mick, Connor, Frederico, Jeremy, Ace. The Top 12 at the end of the year requalify and the other 4 are pulled from the ‘QS Prime Tour’. It’s a sellable product, jammed with potential super-stars, that doesn’t require test-cricket like attention spans from the audience.
The biggest argument coming from the pundits that want 34 touring surfers is to allow for ‘development’. Stage two of the solution would address this and at the same time bring much-needed public attention to the QS.
Currently, the only viewers of the QS are the athlete’s parents and their sponsors. The ‘QS Prime’ circuit would become a tour for the next best 64 surfers and consists of the QS6000+ events that are currently in production. Any QS6000+ event comes with the public circus and funding of a CT event anyway so why not make it more of a spectator sport? The current prime tour would read Australia x 2, Japan, Sri Lanka, South Africa, USA, Spain, Portugal, Brazil, Hawaii x 2.
The third tier would consist of the QS1000, 1500, and 3000 events. This is the ‘public tour’ where surfers can join to get enough points to qualify for the Prime Tour.
What we get is a framework that is structured and isn’t muddied by athletes competing across weight-divisions. It can also be explained to a non-surfer without the use of calculus. Schedule it right and you could have an event worth viewing (CT or Prime) every two weeks. The elite tour would create household names while the prime tour would shine a light on the best up-and-coming talent.
Having this new structure also allows for greater revenue opportunities. The UFC is a great yardstick as they produce much content in-house, in a similar model to what the WSL is trying to do. The UFC broadcasts its lower-tier fights for free, to garner attention. But they switch to a PPV (pay-per-view) model when it comes to the elite fights. In the short term, I don’t see the WSL being able to attract the ESPN’s and FOX’s of the world to live broadcast events. The online broadcast is going to be the bread and butter.
But a UFC-esque model would work for the WSL. Free online broadcast of the QS Prime and ‘qualification’ tours, and then switch to a pay-per-event or annual subscription model for the CT. A subscription service could/should follow the NBA or NFL Game Pass model, where you have access to a huge range of online replays/camera angles/insights etc. through your paid online portal.
For the QS Prime events it’s not too much of a change. You have already got big-name sponsors lined up. You could also argue that the quality of surfer would improve. However, the sponsors would have the cherry dangled that these Prime events would attract a larger audience via the only ‘free’ broadcast. The CT now opens up a range of new revenue opportunities: tickets, subscriptions and bigger sponsorships.
Firstly, tickets. Currently, the WSL faces a tricky task selling tickets due to the sporadic running of the events over a 12-day period. With a one0-day event and modern day forecasting you could almost pinpoint the day the event will run a couple of weeks out.
Also, fans are more likely to pay for entry if they know that they will be able to go for one day and see a full competition back-to-back. I’m not suggesting the WSL ropes off the whole beach area and make it an entirely ticketed event. It’d be free to stand on the beach but there’d be ticketed premium areas with seating/bars/lounges. You could charge for sponsorship suites. All this comes to life with a one-day competition.
Of course, some locations will be bigger revenue spinners, such as Australia, Europe and USA. But the extra revenue from theses would help cover the budget hole for beautiful, and necessary, stops for the dream tour like Fiji and Tahiti.
The new selective CT would also naturally create superstar names. And superstars bring large followings and big sponsorship dollars.
Here’s how it looks:
CT – 16 Competitors
Top 12 quality of the next year
Bottom 4 relegated to the Prime Tour
Contest Structure
Round 1 – 4 surfers – 1 advances to QF, 2 to round 2, 1 eliminated
Round 2 – 2 surfers – 1 advances, 1 eliminated
Quarter-finals
Semi-finals
Final
*15 heats in total for the competition.
Prime Tour – 64 competitors
Top 4 promoted to CT
Next 40 stay on Prime Tour
Bottom 20 relegated to Qualification Tour
Contest Structure
Same as current format, except seeding into higher rounds for the top 16 on tour
Qualifying Tour
Top 20 advance to Prime Tour
Open numbers
If the WSL switched to this format, here’s who’d be where.
CT
- John John Florence
- Gabriel Medina
- Julian Wilson
- Jordy Smith
- Matt Wilkinson
- Owen Wright
- Kolohe Andino
- Adriano de Souza
- Joel Parkinson
- Filipe Toledo
- Sebastian Zietz
- Mick Fanning
- Griffin Colapinto
- Jesse Mendes
- Wade Carmichael
- Tomas Hermes
Prime
- Connor O’Leary
- Frederico Morais
- Jeremy Flores
- Adrian Buchan
- Kanoa Igarashi
- Caio Ibelli
- Michel Bourez
- Conner Coffin
- Joan Duru
- Italo Ferreira
- Ian Gouveia
- Miguel Pupo
- Wiggoly Dantas
- Leonardo Fioravanti
- Kelly Slater
- Ezekiel Lau
- Jack Freestone
- Nat Young
- Jadson Andre
- Ethan Ewing
- Stuart Kennedy
- Yago Dora
- William Cardoso
- Keanu Asing
- Michael Rodrigues
- Patrick Gudauskas
- Michael Frebruary
- Jordann Couzinet
- Alejo Muniz
- Bino Lopes
- Hiroto Ohhara
- Ricardo Christie
- Vasco Ribeiro
- Alex Ribeiro
- Joshua Moniz
- Deivid Silva
- Mikey Wright
- Flavio Nakagima
- Carlos Munoz
- Dion Atkinson
- Maxime Huscenot
- Cooper Chapman
- Davey Cathels
- Ramzi Boukhiam
- Adam Melling
- Kiron Jabour
- Miguel Tudela
- Peterson Crisanto
- Mitch Coleborn
- Ryan Callinan
- Soli Bailey
- Lucas Silveira
- Aritz Aranburu
- Evan Geiselman
- Marco Giorgi
- Thiago Camarao
- Victor Bernardo
- Noe Mar McGonagle
- Barron Mamiya
- Ian Crane
- Gony Zubizarreta
- David Van Zyl
- Marc Lacomare
- Cam Richards
Qualifying Top 20 to advance
- Heitor Alves
- Tanner Gudauskas
- Benji Brand
- Dusty Payne
- Rafael Teixeira
- Hizunome Bettero
- Brett Simpson
- Charly Martin
- Hiroto Arai
- Luel Felipe
- Oney Anwar
- Marco Fernandez
- Imaikalani Devault
- Mitch Crews
- Tanner Hendrickson
- Krystian Kymerson
- Beyrick De Vries
- Seth Moniz
- Koa Smith
- Kalani Ball
Tell me this wouldn’t work.