Peter-Schroff
Peter Schroff, right, playing "yellow-face".

Peter Schroff Does “Yellow Face”!

Noted Newport shaper and designer says “fuck Asian imports”…

Californians of a certain age, that is, old, will remember ever so well the Newport shaper and designer Peter Schroff.

At his mid-eighties peak he was making boards as Peter Schroff Designs as well as an “anti-surf” line, Schroff clothing, boards and t-shirts emblazoned in luminous pinks and patterned like happy tropical fish.

Lately, Schroff, who is sixty three years old, has fashioned himself as the anti-imported surfboard and fiercely anti-Asian, provocateur. He throws his online barbs, mostly, at the Australian surfboard company Hayden Shapes and the Kelly Slater-owned Firewire Surfboards (although he targets the company’s CEO Mark Price) and Slater Designs, all of whom manufacture the bulk of their surfboards in south-east Asia.

Last year, Schroff filmed himself  “performing and documenting the ritualized destruction of a Haydenshapes Hypto Krypto surfboard” at the Rockaway Beach Surf Club in New York, “in honor of those workers replaced by overseas labor.”

A recent post on Instagram:

“As we march forward let’s keep our dignity in this battle for a Asian import free nation, there’s power in freedom of speech without stooping to the level of name calling or anger.”

And,

https://www.instagram.com/p/BcZ09e6gJ2-/?hl=en&taken-by=peterschroff

Yesterday, Schroff did a little “yellow-face” on Instagram alongside, “does our dollar ‘av dis face on it?”

It follows a post loosed minutes before that says, “ask our foundin fathers wud day think of chinese junk?”

All of which was a little too much, even for Schroff’s small, but mostly devoted followers:

  • shoupacabra I like your anti-corporate screeds but fuck this shit – UNFOLLOWED.
  • tonyapolloperez Holy cow dude?
  • happybattlesurfco Would love to buy you some beers if you ever in San Diego. Something I want to discuss with you in person on how we can help our friends and family in the surf industry. I’m not mad about this post or offended whatsoever. I get what you’re all about, but I think you are attacking the wrong group here my friend. Don’t attack the asians that doing all the manual labor. They are just doing what they contract to do by these mega surf corporation. They are just doing the labor. Want to make a big impact? You start small and educate the surf shops that sells these junk. Aloha.
  • gillespieboards Your shit “cool dude” spelling and continual putting shit on people is getting me down. Your boards look good, but you just seem to be an angry old man who likes to show off (chainsaw shit), and stir the pot. Sick of your egotistical rants. Unfollow.
  • dan_in_perth Wow, some racism. I was with you up until this point. Unfollowed.
  • austintylerallen The fuck?

Do you mostly like the work of Newport’s ancient provocateur and think, gee whiz, it’d sure be nice to keep surfboard manufacturing as a local cottage industry and so forth, but regard Pete as a little out of tune on the anti-Asian thing?

Or do you have rifle in hand, hood on head and, oowee, you’re ready to run the fish-heads out of town?

One thing y’can’t take away from Schroff, however, are his boards.

The damn things are sublime. Order online here. 

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Wave Wizard
Wave Wizard
8 years ago

60 year olds dressed like that should get unfollowed.

nyc surfing golden boy
nyc surfing golden boy
8 years ago

if you ever comment “unfollowed” on any persons post, you are indeed, a huge queer

Dooma
Dooma
8 years ago

Well Kanoa and Connor certainly won’t be leaving CI to ride for Schroff anytime soon. Not that he’d sponsor them cause Connor is Australian and Kanoa doesn’t look ‘Merican.

East of the 5
East of the 5
8 years ago

Wait I’m lost. The fat dude from Vice lives in Newport and shapes shitty boards and hates Asian people because he does not like Hayden Shapes and Firewire boards….

Brutus
Brutus
8 years ago

fuck , surfings Donald Trump , blaming everyone else for your inability to create a new business plan for your product!
It’s really sad to see Schroffy use nationalism/racism , all because your old business formulas have become irrelevant .
He does have a case in that the surf media refuse to call out Firewire etc , as they market their boards as high end surfboards , use cheap materials , sell them at a premium , and all retailers get consignment in Australia/USA/France , which is low level business practices.
the Blame game just doesn’t work , if you want get biiter and twisted , FFS come on here and comment!

Tired old guy
Tired old guy
8 years ago
Reply to  Brutus

A new business plan for peddling 35 year old shapes and airbrush work? Good fucking luck

Tired old guy
Tired old guy
8 years ago
Reply to  Tired old guy

Oh yeah, and Geoff McCoy called..wants his fucking templates back

Brutus
Brutus
8 years ago
Reply to  Tired old guy

yeah I checked the website , some nice McCoys there , best form of flattery !!

NEGATRON
NEGATRON
8 years ago
Reply to  Brutus

$1,500 US for a beautiful 80’s replica is probably still a bargain you think?

Tired old guy
Tired old guy
8 years ago
Reply to  NEGATRON

Sort of, if what you want is a low performance, soon-to -be wall ornament, but Schroff is railing against performance boards made overseas . He’s not even competing in that market, which makes this even more puzzling, other than he’s pissed that he’s irrelevant and no one cares

NEGATRON
NEGATRON
8 years ago
Reply to  Tired old guy

Oh I have an shitty old 80’s quad already but those boards are awfully pretty…
And you’re right! Peter is not competing in that market and if he was his boards would have to be considerably cheaper… better to be upping the price, sell to those with disposable incomes and keep making those collectable wall ornaments!

Dumb Florida Redneck
Dumb Florida Redneck
8 years ago
Reply to  Tired old guy

I’m assuming he has other problems and they are manifesting as import fear. Total trump move.

Brutus
Brutus
8 years ago
Reply to  NEGATRON

only $1500 , I ‘ll get 2 !
will be interesting to see in another 20-30 years whether punter/collectors will put any value on a DHD/CI/JS etc…?
looks like Shroffy had a rather unique style , just a bitter and twisted the way the industry’s gone!

Dumb Florida Redneck
Dumb Florida Redneck
8 years ago
Reply to  Tired old guy

Hah!!!!

Dumb Florida Redneck
Dumb Florida Redneck
8 years ago
Reply to  Tired old guy

To be fair I’ve got an east coast legend board,I got to meet the shaper and he told me he was glassing for the guy and saw his boards. Took templates and shaped 10,same dims,same foam, so the guy shows up to pick up “his boards” and grabs the Florida guys boards on accident, the florida guy said “Geoff yours are in the back those are mine.”

Brutus
Brutus
8 years ago
Reply to  Tired old guy

yeah bit sad he never kept evolving , but then again when you look at what the biggest brands are selling , 15 year old designs with new model names every year and some new Tek angle!

Pelado
Pelado
8 years ago

Didnt know walter white also shaped

Notnewport
Notnewport
8 years ago

I think his boards look like dogshit.

resumes.mvlhawaii@gmail.com
8 years ago
Reply to  Notnewport

Agreed. This yuppie kook who lives at Kukuiula has one mounted on the wall at his house. Doesn’t even surf and I commented on the board and he said it came with the house. Wow!!!

Lemon Next to the Pie
Lemon Next to the Pie
8 years ago

I thought the vid was a bit overwrought and didn’t really get the message across. But the soundtrack was tops. Made me want to listen to Jesus and Mary Chain again.

Eddie Haiku
Eddie Haiku
8 years ago

The silly fuck would have a house full of Asian made product but surfboards, oh, we too cool to ride dem tings!

Dumb Florida Redneck
Dumb Florida Redneck
8 years ago

Hates Asia,makes most of his money in Japan. Domo!

Audit In Progress
Audit In Progress
8 years ago

Obviously a true Orange County resident.

Bleach'd Git
Bleach'd Git
8 years ago

Heavy

slater thenewdonkey
slater thenewdonkey
8 years ago

That dude is obviously taking too many painkillers or Xanax. You can tell so much about a person by their words/pictures on the interwebs, particularly insta.

Dumb Florida Redneck
Dumb Florida Redneck
8 years ago

A plate of cocaine posted wasn’t enough. Shit,I guess I gotta up my game.

Preston
Preston
8 years ago

Shit, don’t tell him that most wetsuits have been made in S.E. Asia for the last 30 years.

Ami Lost
Ami Lost
8 years ago

@gillespieboards “Your shit “cool dude” spelling and continual putting shit on people is getting me down.”

You need to up your game whilst we peruse your own posts https://uploads.disquscdn.c…

Ami Lost
Ami Lost
8 years ago
Dumb Florida Redneck
Dumb Florida Redneck
8 years ago
Reply to  Ami Lost

You got a street address?

Karl Von Fanningstadt
Karl Von Fanningstadt
8 years ago

I’ve honestly never heard of him.

Audit In Progress
Audit In Progress
8 years ago

Me neither. And I live in Newport.

?uzzled
?uzzled
8 years ago

Maybe he can tell his followers that the lefties are banning domestic production to get them to hoard boards. This tactic has worked well recently with other goods.

Tired old guy
Tired old guy
8 years ago

Petey never really got over losing that interior decorator job at quiksilver…

Jimmy the Saint
Jimmy the Saint
8 years ago

Maybe there is still a market for those old swastika boards! There is no such thing as bad publicity after all…


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