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Beach Grit

Day 4: Stab a verbally abused husband!

Chas Smith

by Chas Smith

It's getting embarrassing.

It has been four entire days since Quiksilver and Billabong merged into one company and not one peep from Gardena, California, the town Stab magazine calls home. Nothing at all but The Best Travel Bags For The Minimalist Three-Board Traveler, Surprise: Matt Banting Is Back!, Watch: Gabriel Medina Gets Steamy In Hot Music Vid!, The Art of Losing Your Mind, What Does It Cost To Qualify For The CT?, and The Burleigh Single Fin Festival: Beers, Boobs and Bummer Waves.

No Quiksilver. No Billabong. No merger.

At first I thought there was something insidious behind the silence around the biggest story of the year. That Stab was angling to become the vehicle in which “synergies” and revamped “brand identities” were rolled out to their unsuspecting public.

Now I realize Stab‘s staff is just a dime-a-dozen verbally abused husband, pushed into the corner by a relentlessly petty yet vicious wife and fully neutered.

At this point if they publish something it will be seen as a spineless capitulation due my harangues.

But if they don’t publish anything it will also be seen as a spineless capitulation due my harangues.

The narrative, you see, has been set for them and like the verbally abused husband its always easier to lower a shamed head, take the name-calling and pretend she doesn’t mean it.

Well I mean it you lily-livered bunch of worthless twats!

Stab’s embarrassing head-in-the-sand routine is emblematic of what is generally wrong with today’s surf industry. A refusal to deal with, much less enjoy, confrontation/reality. The damn thing becomes more and more like The Inertia every day and I mourn its loss.

While continuing to berate.