Such a wonderful surprise!
May I confess a little something? I am horrible with numbers in any of their manifestations. Percentages, prices, simple equations each confound and confuse my feeble mind. I was passed through high school mathematics by the good graces of my teachers. I failed my one university math course and maybe shouldn’t actually have a degree because that one math course was a requirement. Since co-founding BeachGrit, though, numbers-based analytics have become a part of my every day.
The hard numbers matter. Who clicked what, where those clicks came from, how long those clicks stick around, where they go next matter and how the competition tries to game them is hilarious. Like, Venice-adjacent Stab magazine’s bounce rate is over 70%. That means that a vast vast majority of their “readers” don’t ever click on an article and disappear instantly. Even better, Venice-adjacent The Inertia gets its second most visitors from South Korea.
South Korea!
And what do you think these South Korean surfers are engaging with? Which part of The Inertia’s offerings? Do you think they enjoy tracing the colorful history of stand-up paddle boarding? Or this dog was towed into a monster wave in Hawaii on a SUP? Maybe the South Koreans are simply big fans of trite social justice and chia coconut pudding recipes.
Whatever the case Zach Weisberg and co. should be very proud but also a little bit scared. One stray finger wiggle from neighboring North Korea’s Kim Jong Un and its second largest audience vanishes into the ether.
In other news, I am going to write a real honest piece about the Surf Ranch today. Stay tuned!
K-Gilrs smell like cinnamon and lube.
That sounds great. Like they are all primed up and ready to go for us. Better than the girls around here that smell like patchouli and body odor.
Can u post the stats for Beach Grit, Stab and Inertia side by side Chas?
Google Earth Link
… not working damnit
There must be metric shitloads of killer breaks in NK.
I think Chaz should do a Rodman and go get chummy with Porky to enable some revolutionary surf reporting.
At least it’s the South Koreans clicking. The North would be a bad Korea choice.
They’re the life and Seoul of the Inertia!
I kimchi what you did there.
Mmmmmmm Kim chi and kal bi beef. Super hungry now, thinking about it, dammit.
I need a stinger suit. I’m scared of the sun and jellyfish.
Bot traffic. It means if their advertisers are paying CPM rates, they’re getting screwed.
Put a CrazyEgg heatmap on your site if you want to see some really interesting/relevant stuff.
That big-ass blank space at the top of your site is likely losing you quite a bit of revenue.
It’s a good thing this is just a hobby for you guys.
You could have some real fun if you learned how you can put BeachGrit ads on The Inertia and Stab. It’s all through 3rd party ad networks, so they’d never know. It’d cost a liitle money, but how fun would it be to poke fun at them via their own platform?
Stay tuned
The South Korea numbers are in actuality a North Korean propaganda office covertly set up in Seoul. The clicks are forwarded to the hard labor camps in North Korea to force feed the idea to prisoners that they in fact have it better than the poor bastards in America who are forced to labor for the Inertia and the megalomaniac Zach Weisberg.
That’s actually not too far from the truth, just ask Rip Curl.
If I was South Korean and living under even the slightest threat of nuclear annihilation than I would probably embrace anything connected to the word inertia defined as : a tendency to do nothing or to remain unchanged.
I went on the inertia yesterday morning; I was depressed after watching SOTU. I saw a funny video of a dude saying “stoked” a bunch of times, and I read an article about reducing stress in your life. I laughed and fel a little better.
Looks like they have a huge business plan issue with Australia being such a small percentage of traffic. Ironically look which surf site (only on the list) made the top 5 upstream sites the kooks visit before going to kook heaven. https://uploads.disquscdn.c…
Now to reply to myself with the BG data, why so weak in AU?
https://uploads.disquscdn.c…
https://uploads.disquscdn.c…
Stabmag
https://uploads.disquscdn.c…
https://uploads.disquscdn.c…
What’s the percent of comments by nation? Strayans’d be punching above weight there. Lower visit rate, higher engagement?
Not too many comments in Koreanspeak, ?bots?
Inertia Goons: “Boss, Derek Rielly’s little business mate is mouthing off again.”
Zach Weisberg: “Release the Chazz Michael Michaels.”
Say what you will about the inertia (and you can say a lot), but at least they covered that story about Adam Replogle, it’s an important topic, though not one bit anti-depressive!
Oh true except didn’t Surfline break and cover completely/very well?
Aren’t we all looking for one stop shops now?
It broke on the podcast thing, but Surfline did a solid job following up, yeah.