A potential mega-deal!
There I was, minding my own business, when out of the blue a very profound rumor fell from the mostly clear sky into my lap. That the World Surf League is allegedly kicking Surfline’s tires for purchase. Ooo-ee and a potentially ground-shifting piece of gossip.
Surfline is, as you well know, the most robust surf website with much traffic logging on to check surf forecasts, beach cams and the occasional bit of editorial. It features both a free side, with pre-roll advertisements appearing before beach cam of choice and 30 second visual snippets and a subscription side with… I don’t know. I have never peeked behind the paywall.
The website boasts near 4 million global visitors per month and Nick Carroll’s lost photos. But what does professional surfing have in mind with this theoretical buy? I have ideas!
Since Surfline already has a well-established subscription service, the World Surf League could purchase, slip all contests behind the paywall and voilà! It is now making money on contest views without having to build/sell the technology itself. You and I may grumble for about three seconds but then both of us would purchase Surfline subscriptions because a) the WSL would offer a t-shirt in the deal and the t-shirt would feature artwork by Nicole Kidman* (of a pastoral scene in Lemoore, California) and have this year’s slogan Work Makes You Free™ emblazoned above the left breast pocket and b) It’ll come with a free Occy voicemail download where Occy says, “Leave a message. It’s me, Occy.” on your outgoing voicemail message.
Also, I think, the World Surf League will shift the beach cams, slightly, in order to catch the least inspiring views of each break thus making ocean waves appear drab and tired. It will also build many beach cams in Lemoore, California that loop images of Surf Ranch waves rolling in one after another after another with a streaming banner that says, “Visit perfection!” that you click and get sent to a travel agency that specializes in inland tours.
Also, I think… I guess nothing else. Mostly that the WSL wants Surfline for its subscription side and to make the ocean look shifty.