mason-ho-travis-ferre
Here, Mason Ho jives with the former What Youth editor (and its co-founder) Travis Ferré during the Volcom Pro. | Photo: Red Bull

Fuck: “We should be embarrassed about pools!”

Former What Youth editor Travis Ferré says, "We are surfing! Fuck!"

For the first time in fourteen years, I do not work in the “surf industry.” I am without collaborators or staff. Without your comments or calls or texts or emails and all those pestering wave pool invites.

For the moment: I am a mere surf civilian. I mean, I’m out here all alone man. Like, I need new shoes and I don’t know who to hit up. This is scary!  

So anyway, hello everyone, industry friends, fellow civilian surfers and readers of BeachGrit. I know who you are. Lots of you are industry friends.

But most of you are the people I’ve attempted to entertain and stoke out by making surf mags and stuff over the last fourteen years. For better or worse. And I’ve done that for the same reason you hang out on this website and already (like me) ordered Chas’ new book and care that someone made a fake “Wanted” poster in North County, SD with Hayden Cox and Mark Price’s face on it.

We love surfing and its bizarre nuances and culture and the entertainment and drama and stories and surf turkey talk and the psycho personalities that come with it. That’s us!

It’s because we love this shit.

We love surfing and its bizarre nuances and culture and the entertainment and drama and stories and surf turkey talk and the psycho personalities that come with it. That’s us! And I must say, I did miss all that.  

 But…did you miss me? I mean, it’s been a few weeks or something since I left my former editor post in the surf/skate/lifestyle/music media world. Did you even notice? No…well, that’s OK. I’ll get back to you on whether I missed you and the waterfall of email I’d become accustomed to. But for now, let’s see where I’ve been. 

I just returned from Mexico and San Francisco. Two places that top lists of where people go to disappear. And I think I know why this is. You see, it’s because both offer “all the attractions of the next world” as Oscar Wilde once put it regarding SF (he’s right) and between the two, Mex and San Francisco you’ll find the perfect hangover cure for those seeking a certain kind of shelter and distraction from the social binging we put on ourselves through here on earth in 2018.

They’re places you can become the audience instead of the performer. You just melt into the atmosphere and enjoy the show. Be it natural or cultural or personal. 

In Mexico, your thoughts are purified by an antiseptic of fresh lime and hot sand and blue waves and water. Some beer, lots of warmth, wax in the ice chest and the beat of daily life. In San Francisco, your usual anxieties take a backseat to the rhythmic pulse and pop and shake and grime of the streets and the parks and bars and the hula-hooping pixies and far-gone souls who inhabit them. The wind is always blasting up and down the hilly streets and straight into your phone calls so it’s better to just hang up. The rich wear a wireless Bluetooth ear bud and the poor ask you for one. You will not and cannot “stand out.” And even if you did, they would only see you and not hear you because of the Bluetooth ear bud, so you are second fiddle. It is sweet anonymity being second fiddle in a city.

Oh, and the aroma of SF! The air smells of incense and marijuana and seafood and urine blowing off the bay and over the gutters. Somehow pleasant, mysterious, refreshing and venomous.

Oh, and the aroma of SF! The air smells of incense and marijuana and seafood and urine blowing off the bay and over the gutters. Somehow pleasant, mysterious, refreshing and venomous. Each gust a new flavor. But the important thing about both places: You are in the Anonymous Zone. And I liked being there. But I also realized I need new high tops and there’s a crack in the tail of my favorite board and I don’t have much money, so I must return. I must return and entertain the surf dudes and get new shoes! 

I’m not done yet. I’m not done yet. I’m not done yet…

But while I have you, and before I get too deep on what’s next for me: I do have some notes on what happened in surf while I was in the Anonymous Zone:  

  • I agree with Chris Coté: It’s time we pay homage to skateboarding (and snowboarding) and call the tricks what they’re called. I’m not as passionate about this as some, but we’ve come full circle and surfers are doing tricks inspired by skaters and snowboarders, so let them be named what they’ve been named already. Otherwise, let’s go our own way and change the name of every grab and trick we have and act like skaters and snowboarders haven’t been doing them for years and we’ll have to start a whole new aerial and grab dictionary and call things the sealtooth grab, or the Toledo spin and things like that (let’s not do that). Skating and snowboarding came from surfing, but it doesn’t mean we can’t take cues from them. Like we have with grabs. Let’s not be naïve. Call it what it is and has been — but let’s try to do it right. It’s a 360 revert. And a fantastic one. 
  • I still don’t give a shit about wave pools. Yes, the technology is impressive, and I’m happy some people without ocean access or resources can now ride them and the waves they make, but it has only reintroduced me to the details and nuances I love about the sea and the act of getting myself in it. 
  • The Founders Cup was a snooze. It was golf. It made baseball feel thrilling. Which I feel like we should be embarrassed about. We are surfing. Fuck. 
  • The Founders Cup needed “Situational Music” — which is something I spoke with Dane about years ago while watching Bells. We need music. We need enthusiasm. We need energy. Otherwise we don’t need this contest at all. Just let the country club rich dudes have the pool and let’s go surfing. Like actual surfing. 
  • If I had been at Founders Cup I would have wanted to be on Team Brazil. They were fun and played into the format well. The other “teams” looked AWK AF.
  • I didn’t miss you or my email or my Instagram, but I do now. 

OK, talk soon.

Going shoe shopping! What should I get?

Are there surf shoes? Non-slipper kind?

Like Pure Juice? Help! 

 

 

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IkeaMonkeySurfsBetterthanYou
IkeaMonkeySurfsBetterthanYou
8 years ago

WE WANNA KNOW WHY EVERYONE LEFT WHAT YOUTH IN A MASS EXODUS!? DID EACH MEMBER GET A LARGE LUMP SUM? IF YOU GUYS SOLD THE MAGAZINE TO CORPORATE FOOLS YOU ALL SHOULD BE MILLIONAIRES NOW. WHAT YOUTH MAY NEVER BE THE SAME AGAIN. ITS AWKWARD I DON’T KNOW IF I SHOULD SUPPORT WHAT YOUTH OR SHUN IT…

Tom House
Tom House
8 years ago

Wait – there’s an interesting part left in San Francisco? Can you draw this local a fucking map? Hasn’t been an interesting thing in this fucking tech money wormhole since about 2008.

David
David
8 years ago

Welcome to real life cunt. Please see below.

Jsamuels
Jsamuels
8 years ago

how bout an article about the corpo takeover of whatyouth and why every founder of the magazine left in one mass exodus. Would probably be more interesting than reading about some hipster journey through san fran.

While you and cote are correct with respect to the Albee spin, surely you dont agree with Chris that every frontside full rote done by filipe is a 540.

I guess the upside is it will be pretty entertaining to hear the commentary booth try to explain how 360 degrees of rotation equals a 540.

Abscessed Llama
Abscessed Llama
8 years ago

Get a pair of square toed cowboy boots. Work some manual labor in them over the next year braking them in like an old baseball glove. Never need a better pair of shoes ever. On top of that you will walk a little taller and when you shake a man’s hand they will know you mean it. Not some fist bump you and the Cote’s of the world foster.

Keener Kola
Keener Kola
8 years ago

Also
Why does everyone act like founders cup was the best they can do?

It was the first televised contest.

I think it’s safe to say humans can eventually make a sick 2x overhead pool, and figure out how to make the contest interesting

Keener Kola
Keener Kola
8 years ago

EXTRA: All the rambling you loved from “the other guys” with none of the awkward flat conversation gap’s.

Hey old guys, aren’t I super agreeable?

lowcountry
lowcountry
8 years ago

Who the F is travis ferre?

?uzzled
?uzzled
8 years ago

I’m a fan of Travis and his work, and Beachgrit too for that matter, but this is America and you have to make sure that you can monetize your skills otherwise you are loosing the game. The “surf industry” is almost dead but construction is doing pretty well right now.

Poop Stance
Poop Stance
8 years ago

I’ve honestly never heard of you.

channelbottom
channelbottom
8 years ago

Bah. I’ve no sympathy for the insiders. Fucking charmed life. Be it surf, skate or snow.
Fellow commenters here can take offence if they like. Free trips etc: lucky bastards.

James Bickerton
James Bickerton
8 years ago

A very wise man from Pakistan.

PacificNorthPest
PacificNorthPest
8 years ago

Hoka One One’s. Yes you will look like a 68 year old marathon runner. But so, so, so, so comfortable, and they cost quite a few nickels, so perceptive senior gals will be on your jock!

Audit In Progress
Audit In Progress
8 years ago

I’ve missed you, Trav.

But SF is horrible.

bradpitted
bradpitted
8 years ago

Much like when Derek left Stab, when Travis left WY, it lost its edge. It’s like you’re forming a journo supergroup. Derek and the dominos!

velobwoy
velobwoy
8 years ago

Maybe by the time you realize how ridiculous SF is, I might be interested in what you have to say.

david fffff
david fffff
8 years ago

Dang, Trav getting ripped into ala STAB comment style. You see Chas, Derek? Your site is only as good as whatever dud you have writing.

Michael Flatlately
Michael Flatlately
8 years ago
Reply to  david fffff

Beachgrit’s Morgan Williamson / Jerry Gergich.

Chazz Michael Michaels
Chazz Michael Michaels
8 years ago
Reply to  david fffff

In other news: water is wet.

IkeaMonkeySurfsBetterthanYou
IkeaMonkeySurfsBetterthanYou
8 years ago

NO WAY WATER IS NOT WET

Tomas' silky smooth arms
Tomas' silky smooth arms
8 years ago

Had to look up AWK. I feel dumber for knowing this.

longtom
longtom
8 years ago

Trav, I waded through the whole thing waiting for you to reveal what you are going to do now….and you gave me… nothing…..what up?

Whats the plan?

Jen See
Jen See
8 years ago
Reply to  longtom

i think you are seeing it? like right here? idk. maybe i am reading too much between pixels.

longtom
longtom
8 years ago
Reply to  Jen See

Yeah I guess, I thought the whole article was setting up for this big reveal…..and it never came.
Trav get in here, the water is fine.

Jen See
Jen See
8 years ago

anonymous life is super good. surfing should definitely use the same names for air things. maybe i’ll even try to learn them. yes, the founders thing was boring, mostly, but i loved the brazilians and their singing. idk. write something again? this was entertaining, i think!

The Bitchy Crab
The Bitchy Crab
8 years ago
Reply to  Jen See

I’m with you Jen See. Travis is loosening up. He’s going to ride with us for a while. I like him.

Jen See
Jen See
8 years ago

(scooches over, makes room on the bench) oh, i think this could be good! tell him to lose the bullet points next time, though, they give me allergies. but i’m into it.

ricmatic
ricmatic
8 years ago
Reply to  Jen See

Bullets are so dreary. We can organize the thoughts ourselves Travis. Nice of you to make room Jen, keep dagger handy.

Jen See
Jen See
8 years ago
Reply to  ricmatic

(gently caresses stiletto blade)

longtom
longtom
8 years ago
Reply to  Jen See

ha

Chazz Michael Michaels
Chazz Michael Michaels
8 years ago

In the interests of feng shui I think you had better headhunt the world’s greatest wavepool advocate.


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