How would you turn the damn thing into a profitable biz?
Y’seen the forecast for J-Bay? Oowee, the volume is hot. A brisk start on Tuesday, a sizzling overhead middle and a reasonable enough back end for the finals.
Even Kelly Slater is back. Will he crack? Will gravity finally bring the famous ego to earth at last?
But, tell me, real talk etc, how do you feel about day one? Those twelve, thirty-minute, three-man heats where no one is ejected from the event? Six hours of pointless surfing and twelve passive interviews with handsome dumb men turning their profiles this way and that to look best on the webcam.
How do you feel about that torturous first half of day two, watching B-listers jerking through six heats? It don’t get good, in that heart-belting, slap-your-forehead, sports way until round four, sometime on day three or four.
Sixteen surfers left.
Round four til the final. One day of surfing.
That’s an event.
Therefore, if I was the CEO of the WSL I would draw my battle axe and cut down one score of surfers, leaving us with the magic sixteen-man, one-day event. One glorious highlight reel.
“But what about monetising the whole damn thing?” the reader asks.
Because that’s the thing ain’t it.
It’s why a non-surfing former tennis exec, who once helped broker an $88-mill deal for the WTA, is running the joint.
What would you do if you were handed the reigns to the WSL?
How would get the League to turn a profit?
How would you drive traffic to your Facebook Live broadcast?
Would you broadcast your events on Facebook?
Would you turn contests into pay-per-view?
What sort of tour would you construct?
Would you do it?
Could you do it?