Chicago Executive Finds “Lazy man’s” Surf Dream in Wisconsin!

Our most tenuous cut-and-paste story yet!

What a wretched thing it would be to find oneself far from the beach, chained to work, our only respite coming from that queer thing we call imagination.

Recently, the Wall Street Journal ran a comprehensive story about a Chicago real estate executive Marc Lifshin who wanted the surf buzz so he bought himself a wake boat and who now spends three days a week on “lazy man’s ocean surfing.”

Mr. Lifshin is a Chicago-based managing partner of Core Spaces, a real-estate company focused on housing for college students. He spent childhood summers on Geneva Lake in Wisconsin, where he now owns a second home. He bought a wakesurf-specific boat that has an inboard motor with the propeller tucked away from the surfer. Onboard mechanisms pump water into ballast tanks that weigh down the boat and augment the wake. This creates a small wave, like a surfer would ride in the ocean.

Mr. Lifshin likens wakesurfing to a “lazy man’s ocean surfing,” since you don’t have to paddle or pop up on the board. A surfer starts in the water with his heels on the board and uses a tow rope to get up and onto the board. The surfer releases the rope once into the wave. “Not being attached to a rope and board takes away a lot injury potential,” he says. “The whip effect of the rope can leave you with a concussion, even with a helmet on.”

Mr. Lifshin surfs in Vuori board shorts ($68). He wears a Hurley wetsuit in cooler months ($210). His Ronix life jacket cost $150. He owns a Hyperlite Hi-Fi wakesurf board ($700) and a Ronix Koal Thruster Technora wakesurf board ($700). Wakesurf-specific boats sell for $50,000 to $180,000. A six-pack of two-on-one training sessions at Strive Village costs $65 a session. CorePower Yoga charges $26 per drop-in class. Mr. Lifshin and a friend pay Mr. Flegel $1,000 for private lessons, plus his airfare.

Mr. Lifshin loves surfing to music. “We’re on the water as early as 5:30 a.m., so we at least wait until 7 a.m. to start the tunes,” he says. Favorite artists include Kygo, Beastie Boys and the Gaslight Anthem.

It’s a story ripe for parody, of course.

Man with too much money; adult learner kook who buys lessons for a thousand buck from a stud he flies in; middle-aged man flailing behind a boat to (You Gotta) Fight for your Right (to Party), and so on.

But if you ever found yourself in the mid-west, raking leaves but no surf, wouldn’t you do the same thing?

Read here.