The craze sweeps the world!
And do you think when billionaire Dirk Ziff, who received much of his wealth from a publishing magnate father, decided to buy professional surfing that his investment advisors said, “Yes. Growth industry. Buy low, sell high.” Or do you think they said, “Hold on, Mr. Ziff. You enjoy stand-up paddleboarding like many other fabulously fit middle-aged men. Should we not invest there instead?”
Investment advisors are usually wise this way, cutting through passions and relying on hard data to make decisions. Mr. Ziff might have done well to heed their advice as I was forwarded a top secret document today from a helpful whistleblower. It details participation in various outdoor activities, from hunting to rafting to surfing to SUPing and shall we look together?
Well hmmmm. There appears to be around 2,000,000 surfers in the world, give or take, and the numbers remain relatively static. SUP, on the other hand, was introduced to the world in 2010 and boasted an initial 1,000,000 participants. That number more than doubled four short years later, shooting SUP enthusiasts ahead of traditional surfers.
The favorite other activity of The Inertia editorial board (besides being involuntarily celibate) continued unabated growth at a clip of 60% while surfing, again, has remained relatively static. Today, more than half a million people prefer the standup to the surf.
Does this surprise you? Do you think there is a SUP bubble that will soon burst? Do you think Dirk Ziff is angrily pacing his office floor yelling invectives at employees about “this fucking World Shit League!”
Or are these numbers damned lies?
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That’s one data point…but how often do they actually get in the water? Blow off work? Drop 5k on a boat trip?
Surfers waste every penny on their hobby.
Damned lies I suspect. But who cares? If we can save just one of those two million from knee paddling around on a SUP with his cock hanging out, it will have been worth it.
I hear you Nick. Knee paddling is the worst.
Good exercise stand up paddling! Gives you man bod because there’s more grunt behind it compared to prone paddling. In the surf it’s just way too much board and silly and obnoxious, but I’m not even remotely embarrassed to rotate paddling into the fitness routine. Beats the fuck out of jogging
man, i need to write something for the ‘grit, so we don’t have to look at that bro’s cock any more, is a thing i said today. i guess i should maybe.
please do. when is the promised podcast with Chas happening?
we gotta pry chas out of denmark, first!
Some of the biggest wankers I know SUP. And I know some fucken wankers. One of them couldn’t even spell! He SUP’s of course. It’s disgustingly normal.
Are you hitting on us?
Its only been eight years of this bullshit?
Seems much loooonger.
It seems that the girls at the Inertia Zach, Alex, Dylan are back up to their dirty little tricks, if you post a comment they don’t agree with they just delete it, it seems they can’t handle the truth, or someone else’s opinion that doesn’t agree with them
How many hundreds or thousands of comments has the Inertia deleted over the years, to get their point of view across, and to stop others from stating their point of view.
Its more likely 100s or 1000s from freerider or the 5 other people who go there
Even if only three people read the inertia, it still seems totally unethical (and wimpy), to delete comments that they don’t agree with to get their own agenda across. What kind of insecure slime balls would do that.
It called politically correct…or disinformation.
Or what the fuk call what it is..
Completely rigged!
$100 says you’re Freerider.
Oh don’t worry, we’ll do that too!
Especially if you keep posting about the inertia.
Hey, if Beachgrit can rag on the inertia, I guess I can too.
Or maybe… maybe Orlie, Laird, Gabrielle, Zirkk and Dan can one day… paddle naked, together!
https://uploads.disquscdn.c…
Oh dear… lard surfs this site… he’ll be gunning for you Paulo.
Funny as shit.. should be the image for this tread.
Good job
Sorry Laird!!!…
hahahaha
I think Ziff and the sup / stand up paddle tribe, can achieve a new level, reaching an astonishing boom with the right guy ahead…
I just think too that maybe he can take The Inertia front seat!
https://uploads.disquscdn.c…
We should all support SUPPERS who DO NOT surf. This is a great way for people to enjoy the ocean lifestyle without increasing crowds in the lineup. Go out and support your local non-surfing SUPPER today!
that dude looks like he’s angling for a solid sunburn up there.
so many mountain people are into the sup on lakes and rivers thing, which is totes chill in my view. stay in the lakes and rivers, mountain people!
It’s a generation of wanta be accepted. The easier the better.
Now everyones cool.
“Ya I Surf…… really…how long…I mean years..5….10..20..years. no I just stand up paddle”.
Got no idea!
All I can think of is Laird cashing in an getting a hold of the SOB that put that image up.
Orlando’s Bloom
I’ve been thinking about SUP’s acronym and it’s misleading especially in flat water. It should really be called Stand Up Kayaking or SUK™️.
“straight up poser”
Stand Up Canoeing/Kayaking
I suppose it is more like canoeing with the similar paddles. SUC/King to be fair.
In France, we have the Federation Universitaire de Canoe Kayak.
Could have been fun. Unfortunately, they’re in the line up as long as waves are under 5 ft.
I think “paddle boarding” sounds suitably queer.
do the numbers include all the SUPs that are strapped to the front 40ft yatchs or are rented out on mediterian beaches? could easily double the count if they are not.
and can anyone shed any light on why the popularity of camping within 1/4 mile of a vehicle has taken such a hit. tragic
They gotta get the numbers for camping in your vehicle on urban streets due to an exorbitant regional cost of living and a cocktail of addiction and underemployment. Now that’s THE growth market of the American west.
I am really looking forward to these things turning up at beaches the world over
https://bingodone.com/produ…
I have camped in the car plenty of times. usually in the driveway, after a disagreement about my mother in law coming for christmas. and at Christmas.
there is something wrong with that picture but I just can’t quite figure out what it is.
oh yeah, its stand up paddle board, why is he on his knees?
Most tour guides talk into the microphone and don’t turn their backs to it ?
I am guessing she doesn’t know yet. the next shots in the sequence were surely her getting tapped on the shoulder and a quick bonehead when she tuns around.
He’s Legolas. You insensitive bastard.
almost a legitimate excuse for SUPping
Wanker… how long did you stear at that donkey?
If he stood up his upper head (and hat) would be out of the picture.
The easier it is the more people will do it
Thankfully a lot of them sweep-clowns will be flat-water only and confined to inland regions.
Lakes , harbours ,rivers , billabongs , estuaries…… the list is endless .
Burn piles
I got mine removed surgically recently but I can tell you it burnt for 6weeks ?