Adult learner website The Inertia follows surf guru Sam George’s lead, outs San Francisco secret spot known for its enforcing locals on Instagram!

A match made in heaven.

One of the more enriching moments we shared this spring (autumn in Oceania) was Sam George declared “Death to Secret Spots” on adult learner website The Inertia.

The surf guru opened his missive thusly…

Back in 2003 I got the call that just about every other surfer in the world dreamed of: an invitation to join the Quiksilver Crossing, and a berth on the Indies Trader as it made its way down the largely unknown coast of Nicaragua. Granted, I was editor of SURFER magazine at the time, yet it was still to be like no other surf trip I’d ever experienced. Not exploring a remote coast by boat — I’d been fortunate enough to do that a number of times before — but for being asked to sign a nondisclosure agreement before joining the ship.

“While the basic route is outlined,” read the project’s official website. “no specific references are given in regards to surf spots. Everyone connected with the project respects keeping known and unknown surf spots a mystery.”

Everyone but me. Seeing as how on my watch at the top of SURFER’s masthead, my editorial policy concerning exotic travel stories was to place the trip on a map without necessarily drawing a map, I took exception to this particular ethic.

“That sounds great,” I said, in discussion with Martin Daly, the eminently colorful and opinionated skipper of the Indies Trader. “You want us to reveal the place, promote the place to the benefit of Quiksilver’s brand, but not say where it is. I think you’d better know that my current motto here at the mag is, ‘Death To Secret Spots.’”

And then proceeded to carry on for much time, writing about how the idea of secret spots is anathema to stoke or soul or some such.

Beautiful.

He followed it with a second, equally inspiring, piece leaving The Inertia to lead the campaign.

Making good on his promise, the Zach Weisberg-fronted soft space days ago released a photograph of a San Francisco secret spot certainly thrilling regional Thai funboard enthusiasts.

But have you surfed ________ before?

Did the usually grumpy locals treat you kindly?

How will they treat Ben Gravy when he follows The Inertia’s easy to follow map to YouTube glory?

Many questions.