Up, up and away!
And the good news just keeps coming. Coming and coming and coming. Because you remember how we, and by “we” I mean the surf industry, was trapped in a 20-year apocalypse right? How no matter how bullish the economy was surf just kept sinking and sinking and sinking. Companies floundered, went belly-up, declared bankruptcy etc.
A brutal bloodletting. A reign of terror seemingly without end.
But then cracks appeared in the darkness. Small rays of light. ActionWatch reported that the Wheel of Fortuna might turn right. But was it just a tease? Something to draw our heads out of our shells exposing our necks for the final blow?
Apparently not. For today investors are being encouraged to put their money into surfing and not just any part of surfing but the global surfing equipment market!
Global surfing equipment market has been anticipated to showcase a sound growth at a CAGR of close to 6% during the forecast period (2017-2022E). Growth during this period is expected to be supported by the rising popularity of surfing as a recreational and profession activity, increase in the number of surfing championships and tournaments, increase in demand from Millennial, increased awareness regarding fitness benefits of surfing, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective surfing equipments and others.
Fantastic! But where is this growth centered?
The global surfing equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of well-established water sports/surfing infrastructure and large number of surfing enthusiasts. In the recent years, surfing has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the surfing equipment market. The presence of increased number of water sporting sites across Europe makes it the second-largest revenue contributor. APAC region also witnessed growth in demand for surfing equipments with an increase in both consumption and production especially in Australia, China, India, New Zealand, Vietnam and Indonesia. Middle East and Africa has accounted for the lowest share in the surfing equipment market in 2017. Major reasons to support such low revenue generation are lack of natural resources and water bodies to support the sport, low participation rates, less number of surfing facilities available and low awareness amongst population regarding surfing as a sports event.
USA! USA! USA!
Read the rest here and don’t sleep on this boom!