Groundbreaking: Surf Snowdonia rebrands as “Adventure Parc” changing the game again!

Feat. a brand new Hilton Garden Inn!

You have had trouble sleeping soundly, no doubt, after it was reported right here that the world’s first wave tank 2.0, Surf Snowdonia in bucolic Wales, was at odds with Snowdonia National Park over a planned hotel/expansion.

Snowdonia National Park felt the proposed building design was out of character and that the size and capacity of the scheme was excessive, complaints that mirrored the Campaign for the Protection of Rural Wales own position.

Well, rest easy tonight friend because…….. the plan has been approved and seems more fabulous than ever and let’s go without even slowing down for a breath to Wales’ Daily Post:

Surf Snowdonia is in advanced talks with Hilton to open a hotel at its Conwy Valley surfing lagoon.

Under the plan a 106-bedroom Hilton Garden Inn would open next to the lagoon along with a ‘wellness spa’ and conference facilities.

The company also revealed a new brand and more details of its game-changing new adventure offer which will open to visitors in summer 2019.

This will include indoor and outdoor activities as well as an “Adventure Concierge” to link visitors with off-site adventures.

Surf Snowdonia, which opened in 2015, will rebrand to Adventure Parc Snowdonia to reflect its broader offer, although the 300-metre inland surf lagoon will remain a key part of the attraction.

Investment in the development will be in the region of £16m and Surf Snowdonia say around 100 new roles will be created.

Ok a couple things here. I am thrilled, beyond, that at least in Wales, surfing will board the same short bus as ziplining, trail-running and whitewater rafting in inner tubes as opposed to where the World Surf League wants it next to professional football, professional soccer and professional. Don’t you think it’s the better fit alongside a ropes’ course, the whole family buckled into helmets and harnesses, convincing little Billy that he can let go of the big tree and shuffle out across the gorge?

I do and also think that Surf Snowdownia will push surfing toward this inevitable end just like they pushed the entire world into a surf tank arms race.

Another thought, why Adventure Parc and not Adventure Park? I know here in California that if you have a “bank” it has to be federally insured with many other rules but if you call it a “banc” you can pretty much rip people off in any way you see fit. Do you think Wales has the same restriction with parks? Like, if you have a “park” it must be regulated but if you have a “parc” then the whole family doesn’t have to be buckled into helmets and brain-eating bacteria can come too?

Last thing, I’m slightly upset that it’s a Hilton Garden Inn. Those are the cheap airport ones yeah? Not that any Hilton is good anymore but… you know?