"The shock is still reverberating..."
And how much fun is the college admissions cheating scandal rocking those in high places. It’s like the Fyre Festival for adults with grown children and oooooee the laughs don’t stop, not even for a minute.
For those unaware, The New York Times describes as…
In what the Justice Department called its largest ever college admissions prosecution, federal authorities charged 50 people on Tuesday with taking part in a nationwide scheme to game the admissions process at highly competitive schools like Yale and the University of Southern California.
Those charged include wealthy and powerful parents accused of paying millions of dollars in bribes, exam administrators and athletic coaches accused of manufacturing students’ achievements, and private admissions counselors accused of coordinating it all.
No big surprise that wealthy and powerful parents try and game the system but what if I was to tell you that a titan of the surf industry was caught up in the web too?
Oh it’s true! Just hours ago the great Mossimo Giannulli was named amongst the conspirators and what? Are you telling me you forgot about Mossimo?
The Italian founded his eponymous brand on Balboa Island, Newport Beach, California in the mid 1980s and it was an instant sensation amongst the day-glo’d surf rats. With sales booming Mossimo took the company public in 1996, paving the way for the Quiksilvers and Billabongs to follow down the sure fire path of riches and wealth and forever soaring stock prices.
Very soon thereafter, he did a massive multi-product licensing deal with Target showing brands like Lost how to effectively sell out.
The surf industry followed every one of Mossimo’s gilded steps and here he is, once again, ahead of the curve and let’s turn to Women’s Wear Daily for more.
More than 40 adults — parents to college-bound teenagers — were charged in multiple states for allegedly trying to cheat the system. The methods included paying others to take college entrance exams for their children, or by falsely stating that the students were athletes, among other allegations.
Thirteen athletic coaches from universities like Yale, Stanford, USC, Georgetown and Wake Forest in North Carolina have been implicated, along with test administrators and 33 parents.
Among them were Hollywood actors Felicity Huffman of “Desperate Housewives” and Lori Loughlin, best known as Aunt Becky on “Full House,” along with her husband, fashion designer Mossimo Giannulli, who founded the American fashion house Mossimo in the Eighties. The privately held company is owned by the Iconix Brand Group.
There has been no statement yet but, to be honest, I’m more impressed that Mossimo is married to Aunt Becky.
Good on him.
Also, will any other notable surf personality be caught in the snare?