Breaking: Titan of surf industry caught up in college admissions cheating scandal!

"The shock is still reverberating..."

And how much fun is the college admissions cheating scandal rocking those in high places. It’s like the Fyre Festival for adults with grown children and oooooee the laughs don’t stop, not even for a minute.

For those unaware, The New York Times describes as…

In what the Justice Department called its largest ever college admissions prosecution, federal authorities charged 50 people on Tuesday with taking part in a nationwide scheme to game the admissions process at highly competitive schools like Yale and the University of Southern California.

Those charged include wealthy and powerful parents accused of paying millions of dollars in bribes, exam administrators and athletic coaches accused of manufacturing students’ achievements, and private admissions counselors accused of coordinating it all.

No big surprise that wealthy and powerful parents try and game the system but what if I was to tell you that a titan of the surf industry was caught up in the web too?

Oh it’s true! Just hours ago the great Mossimo Giannulli was named amongst the conspirators and what? Are you telling me you forgot about Mossimo?

The Italian founded his eponymous brand on Balboa Island, Newport Beach, California in the mid 1980s and it was an instant sensation amongst the day-glo’d surf rats. With sales booming Mossimo took the company public in 1996, paving the way for the Quiksilvers and Billabongs to follow down the sure fire path of riches and wealth and forever soaring stock prices.

Very soon thereafter, he did a massive multi-product licensing deal with Target showing brands like Lost how to effectively sell out.

The surf industry followed every one of Mossimo’s gilded steps and here he is, once again, ahead of the curve and let’s turn to Women’s Wear Daily for more.

More than 40 adults — parents to college-bound teenagers — were charged in multiple states for allegedly trying to cheat the system. The methods included paying others to take college entrance exams for their children, or by falsely stating that the students were athletes, among other allegations.

Thirteen athletic coaches from universities like Yale, Stanford, USC, Georgetown and Wake Forest in North Carolina have been implicated, along with test administrators and 33 parents.

Among them were Hollywood actors Felicity Huffman of “Desperate Housewives” and Lori Loughlin, best known as Aunt Becky on “Full House,” along with her husband, fashion designer Mossimo Giannulli, who founded the American fashion house Mossimo in the Eighties. The privately held company is owned by the Iconix Brand Group.

There has been no statement yet but, to be honest, I’m more impressed that Mossimo is married to Aunt Becky.

Good on him.

Also, will any other notable surf personality be caught in the snare?

Who?

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John john florence
Now John John is back from a long period of exile with a teaser clip from Surf Ranch. And it's weird. Pre-season footage serves a dual purpose of both making a psychological statement of intent and implanting a vision of good surfing into judges minds. The effect of Florence's surf ranch footage was equivocal on both counts. It was nice. It was casual. Skate. But lacking, no?

Longtom on John John: “The game has changed since he’s been gone!”

It's not cool, or nice, or casual. Gabby slit the throat of the competition and they still look grey and bled out with the tour three weeks away from kick off.

Not to take anything away from Gabby’s title last year but apart from him, Italo and a couple of Julian’s heats did it not seem the most exciting developments were “off the ball”?

The Shark retreat from Margies to Ulu’s, Sophie’s “reversal” on the Tour restructuring, the way a Brazilian beachbreak all of a sudden looked fabulously exotic and new in comparison to the wave tub debut contest, Mikey Wright and Jesse Mendes’ board poke in the North Point carpark etc etc etc.

Know what I mean?

Through the back half of the year an absence stalked the Tour, blowing like Camus “slow, persistent breeze” from the dark horizon of the future. The absence of John John Florence didn’t quite asterisk Gabby’s second title but it did change the stakes. Gabby and John at eight-to-ten-foot Pipe would have elevated the final day of the Pipe Masters into the heavenly realm.

Now he’s back from a long period of exile with a teaser clip from Surf Ranch.

And it’s weird.

https://www.instagram.com/p/Bu7JoqyB8uY/

Pre-season footage serves a dual purpose of both making a psychological statement of intent and implanting a vision of good surfing into judges minds. The effect of Florence’s surf ranch footage was equivocal on both counts.

I’m not sure Ross Williams has caught on. Italo has dropped clips of a style of surfing completely unrestrained in it’s neo-pagan manifestations. It’s not cool, or nice, or casual. It’s dancing around the maypole in a dioynsian blood frenzy. Gabby slit the throat of the competition in the final stages of last year and they still look grey and bled out with the tour three weeks away from kick off.

It was nice. It was casual. Skate.

But lacking, no?

Lacking: aggression? Innovation?

There was Ross, on the back of the sled. Going over the footage. Coaching. At the only place on earth where a coach can really coach. Maybe the statement, after JJF’s lackadaisical showings at Surf Ranch last year was designed to soothe the nerves of Sophie before season kick off… just to reassure her that her biggest star in the Northern Hemi was still in the game.

Still committed enough to swallow his obvious distaste and get in the Tub for a practise session.

The Game has changed since he’s been gone.

I’m not sure Ross has caught on. Italo has dropped clips of a style of surfing completely unrestrained in it’s neo-pagan manifestations. It’s not cool, or nice, or casual. It’s dancing around the maypole in a dioynsian blood frenzy. Gabby slit the throat of the competition in the final stages of last year and they still look grey and bled out with the tour three weeks away from kick off.

While that was in progress, Ross Williams was in the booth with Ronnie Blakey calling the quarter-final heat between Jordy Smith and Sebastien Zietz.

Fifteen minutes into that heat Ross made the not so astute analysis that lack of aggression was the problem for Jordy. By way of comparison he advanced a view that John John suffered the inverse problem “John tends to be too aggressive” he said.

What? The fuck?

I don’t know what exactly a coach has to do to skin his ten percent off the top, but I assume one of the core responsibilities is to at the least be some kind of conduit to reality.

John is too aggressive?

I can pull half a dozen losses straight off the top of my head where John has been too sleepy, too casual, too nice. So can you: Zeke Lau. Mikey Wright. Jesse Mendes. Jordy Smith. Mick Fanning (J-Bay final). Kelly Slater (Teahupoo final).

Cool, casual and skate will not make judges eyeballs twitch in three weeks time. The most important 30 minutes of John’s professional career awaits. His opening heat will set a tone of intent. There will be no hiding, even behind a talent as prodigious as his. Casual is an indulgence John can afford only at heavy water.

To be objective you would have to describe it as his chief competitive flaw. Maybe his only one.

Cool, casual and skate will not make judges eyeballs twitch in three weeks time. The most important 30 minutes of John’s professional career awaits. His opening heat will set a tone of intent. There will be no hiding, even behind a talent as prodigious as his. Casual is an indulgence John can afford only at heavy water. Failure to present primate aggression will see him flensed by Mikey Wright, a Brazilian or an Aussie rookie.

Wonderful things visit in the night. I dreamt I was at Snapper Rocks, staring into the low slung sun nestled in the volcanic rim. A straggly chin beard aflame with sunlight sat beside me. John Florence.

“Hows the knee?” I asked.

“Fine,” he said.

“Do you read?” I asked.

He nodded.

“What are you reading?”

“Way of the Peaceful Warrior,” he said.

“Why can’t we give love one more chance?” I replied.

Makes no sense, I know, but like years on the Pro Tour, thats the way dreams go.

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Confession: “I own a $2500 wristwatch made by a surf brand!”

What is the most absurd piece of surf that you own?

Oh how we love to laugh here on BeachGrit and laugh everyday. It has become a safe space, of sorts, for those triggered by surf industry absurdity. But let’s just be honest. Let’s just look each other in the eye and be very honest. It’s the greatest industry on earth. An industry that has spun vast riches out of passion and Brazilian surfing.

What’s not to love?

And you are a participant. You certainly own at least three surfboards, at least two pairs of surf trunks, at least two wetsuits and surf traction, wax, multiple leashes (unless you’re one of those damned Byron hipsters), plus seven surf brand t-shirts, two surf brand windbreakers, three pairs of surf brand socks and one surf brand wristwatch.

Be honest.

I own one surf brand wristwatch, gifted by employee in a wonderful gesture almost ten years ago, that retailed for $2500.

Let that soak into your salt-crusted mind for a few minutes.

A surf watch.

That retailed for $2500.

It was named “The Supremacy” and has all its features laser engraved on its bezel, just like all luxury watch makers do. Features like “Automatic Movement” “Sapphire Crystal” “Swiss Made” “Custom Designed” and “The Supremacy” literally and truly engraved on its bezel.

It is the very pinnacle of surf industry art and I wear it everyday, giggling each time I check the actual time, though also literally and truly it’s an amazing watch and from the looks/performance probably cost more that $2500 to make.

But back to you and you must be honest.

What is the most absurd piece of surf that you own?

Remember, this is a safe space.

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"I used to work at a magical place called Surf Ranch, dear children, where waves could be conjured on demand. Then one day people stopped coming. I mean they never really 'came' in the first place but, you know, it was a good idea. As good as pets.com."
"I used to work at a magical place called Surf Ranch, dear children, where waves could be conjured on demand. Then one day people stopped coming. I mean they never really 'came' in the first place but, you know, it was a good idea. As good as pets.com."

Bubble Watch: Georgia wave pool paved over and turned into a parking lot!

"Surf is over! Again!"

Do you recall the dot-com bubble burst of 2002? Well of course you do. Even millennials were alive then, though likely not paying attention. As a refresher, everyone thought this new internet thing was a can’t miss money guaranteer so threw dollar after dollar after dollar at Pets.com etc. and then everyone realized this new internet thing was fake and lost all that money.

Very reminiscent of wave pool technology today. Oh the World Surf League has hitched its entire wellbeing to Kelly Slater’s Surf Ranch. Surf Lakes, in Australia, has sold another property even though the first model broke while making two-foot waves. The Waco facility is back open after a gentleman likely contracted brain-eating amoeba there and died.

Still, big talk is being made. Wave pools are the future. A great new arms race. Surfing everywhere. Surfing the world.

But is the bubble set to burst? Let’s read about the “Surf Lagoon” in suburban Georgia. Let’s learn of its fate.

Jay Patel, one of the owners, didn’t want to comment on why the water park is closed, but instead focused on what’s to come. He says they’re still in the blueprint stages of the apartment project, so he couldn’t give a timeline of when construction is set to begin.

“With surf lagoon being there, it didn’t really show the peaks in the business. It kind of stayed steady all the way across. We were just hoping for higher numbers, but that’s business,” said Arshad Beckett, Ms. Polly’s Cake Giants.

Beckett also says the new apartments would be good for Pooler and businesses as a whole, because that means residents and people who aren’t just coming and going into this area.

“With them bringing a new apartment complex there, I feel like that’s cool. More people would have to pass us, so it would give us that visual for them to bring us a little recognition back here, and we just hope that it brings more clientele.”

Surf Lagoon will be used for parking this weekend for St. Patrick’s Day shuttle parking in Pooler.

And now let’s sing together.

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kelly slater dan mann
Kelly Slater, at left, and his shaper Dan Mann, talk switch-hitting in the unisex locker room.

Watch: Kelly Slater’s outrageous switch-hitting shaper!

Meet a man who never rides backside…

It is a winter’s day in Lemoore, California. The day after Kelly Slater’s forty-seventh birthday, if you want specifics, which makes it February 12, 2019.

It’s cold. The air and the water is 48 (nine degrees celsius).

There is quite the pack at Surf Ranch, including Momentum-era vets Kalani Robb and the Weatherley brothers Jason and Benji, commentator and steroidal-tit owner Strider Wasilewski, the photographer Todd Glaser (whose wife will ride a “hot left” from launch to evacuation), a crew filming for Outside magazine and Dan Mann, the head shaper for Slater Designs.

Mann, who is forty-six years old (“Nine months younger than Kelly,” he says), thrills the crowd when he rides a right as a regular footer and, on the return leg, takes it as a goofy.

“The frontside warrior,” says Kelly.

As it transpires, Mann doesn’t know how to ride a wave backside. He became a switch-hitter when he was a kid learning to surf in Hawaii. His pal was a goofyfooter; his dad was regular.

He copied ’em both.

“That was the late seventies, early eighties when Jeff Hakman and co were doing that thing. It was cool. One of the tricks,” says Dan. “And, then, where I live now in south San Diego, the left barrels kinda bend so it’s easier to pull in frontside. When I hit twenty-five I think I realised I’d actually been a regular-footer the whole time. Ever since then I lost my goofyfoot comfort but I can’t go backside. I’m more comfortable frontside both ways.”

Does he identify as a regular-footer now?

“Yeah, that’s what I identify as and that’s what got Kelly all mad at me. He said, ‘You’re missing half the excitement of what it’s like to go backhand!’ I didn’t know what to say. Now I’m old and you can’t teach an old dog a new trick.”

I ask, how many waves have you caught backside in your life?

“Probably a dozen, if that. I would never even think to go backside, especially on a barrel. The only reason I would go backside would be to cutback and go right.”

Can he describe, as a switch-hitter, the feeling of riding backside?

“It’s awkward. Probably how a normal person switching stance would feel. But in that clip, I was faking it on the left. If you watch it again, I’m not that comfortable in that little carve but pulling in, barrel riding, I’m comfortable as a goofy.”

Over the course of the day, Mann was there at the pool’s seven-thirty opening, rode it for five hours until it shut for one hour for lunch, and was still riding waves at five pm, when it was just he and Kelly trading waves.

“I got a ton in that last hour,” he says.

Watch!

https://www.instagram.com/p/Bu7E0ApHBnW/

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