Change or die.
One thing people universally love is for someone new to come into their ranks, be it school, at work, in sport, and tell them what’s wrong, outdated, needs to alter. Much like early-2000s dot-commers whipping in and informing the blue-chips that the economy had fundamentally reformed, man. Exactly like International Surfing Association president Fernando Aguerre instructing the Olympics, running intermittently since 776 B.C., to “change or be changed” as surfing comes swinging in to Tokyo this summer.
Cowabunga, hodads and barns.
And we must discuss more but first let’s get all the spicy talk straight from President Aguerre himself in Reuters, which has been around since 1850 and began disseminating news by utilizing homing pigeons.
The additions are part of the International Olympic Committee’s (IOC) bid to reach a younger audience and International Surfing Association (ISU) President Fernando Aguerre said the impact of the changes could not be overstated.
“The IOC, and I think the world, wanted youth,” Aguerre told Reuters at last month’s ISA World Surfing Games in southern Japan.
“So in the beach and ocean, coolest sport? Surfing. Streets, coolest sport? Skateboarding. Outdoor coolest sport? Climbing.
“So suddenly, in one giant stroke they add the three environments; the outdoor, the ocean and urban.
“It will be the single most important program change in decades, probably ever.”
Instead of leaning on the experience of established Olympic sports in preparing for Tokyo 2020, Aguerre thinks some of the traditional disciplines could learn a thing or two from surfing, which has also been provisionally included in the program for Paris 2024.
“The old sports need to adapt,” said Aguerre.
“(IOC) President (Thomas) Bach is very clear about that from the first speech he made when he accepted his election he said ‘change or be changed’.”
“The evolution of the species is one of those that change… or the ones that didn’t change that are nowhere to be found.”
And President Aguerre just dropped hammer after hammer as “cool” sports start a rockin’ and a rollin’ and HELL YEAH!
Change or die discus, get out da way pole vault, screw you 100 meter dash. Surfing is here with groovy pals skateboarding and rock climbing. It’s like a boy band of pure rad and steeplechase better be quaking in its soggy sneakers. Steeplechase better be thinking of ways to add ‘gators wearing wrap-around shades to the water if it has any hope of survival. Greco-Roman wrestling better incorporate some YouTube influencer-style. Like, “Subscribe to my suplex #KatyPerry.”
Wait, is surfing “cool?”
Is “cool” still “cool?”
And how do you think President Aguerre’s comments went over with his Olympic colleagues? Was everyone busily taking notes or…?