"An amazing human being!"
Remember when, last week or maybe two weeks ago, once proud Hurley’s corpse was being paraded through the streets mourned so woefully? Non-surfing east coast interlopers swinging in, cutting the brand into pieces and licensing those pieces out. A beard oil line launched. Employees fired in droves. Team riders disappeared each and every one. John John Florence walking away from, allegedly, millions of dollars in disgust. Stab magazine’s Ashton “Bilbo” Goggans, spilling every ounce of ink, declaring it the “story of the decade.”
Hurt, rage, sadness.
Well, today the very famous Carissa Moore “extended her partnership” with the new owners and let’s press release together.
The Hurley Brand (“Hurley”) is proud to announce it has extended its multi-year partnership with Olympian and 4X World Champion surfer, Carissa Moore.
A prodigious talent, Carissa Moore has been a massive presence in competitive surfing since the moment she put on a jersey, racking up eleven national titles in her amateur career before arriving on the World Championship Tour in 2010, winning World Titles in 2011, 2013, 2015 and 2019. Following her storied 2019 season, Carissa qualified for the 2020 Tokyo Olympics, where she will go for the gold as part of Team USA.
“Carissa is an amazing human being, in and out of the water. We couldn’t be more excited to have her continue to partner with us and we can’t wait to see what she accomplishes in Tokyo and beyond,” said Brandon Guilmette, Chief Marketing Officer at Hurley.
With a larger focus being placed on the Hurley Women’s business, and exciting new partnerships with Hybrid Apparel for sportswear and InMocean for swim, Carissa will be the center of this evolving division for Hurley.
“I’m excited to be extending my partnership with Hurley. There has been a lot of change recently but I’m optimistic about the future and opportunity for growth. Hurley’s innovation has helped me perform my best in and out of the water. I am looking forward to contributing to the design process with the team for 2020 and beyond,” said the 4X World Champion, Carissa Moore.
This signing on the heels “quiet negotiations” to bring back some of the once-greatest surf team ever assembled amid “furious backlash” according to BeachGrit’s own Derek Rielly, stealing the “story of the decade” from poor Ashton Goggans while the boy had his lovely, soft eyes on the buffet bar, wondering how high prime rib can be stacked and wondering how many succulent ribs can fit alongside.
Now, in light of… all things, will these newly resigned surfers be hailed as financially prudent heroes unbent by the cries of a flimsy public or scabs crossing a picket line?
Moore as the story develops.