Obvious question: who did it better?
In 2010, the filmmaker Kai Neville was shooting for what would become his, and the epoch’s, defining masterwork, Lost Atlas.
That golden period. All collaborative artists have ’em.
It’s only years later, upon reflection, that we can trawl through their work and call it.
Kai Neville, the now thirty-seven-year-old filmmaker and sunglass company co-owner had grabbed the performance surf film space after his debut Modern Collective.
But for Kai, it was his second film, Lost Atlas, that built his reputation into a profitable exercise.
A decade later it’s still his masterwork. It came at a time when he had John John Florence, Jordy Smith, Dusty Payne and Dane Reynolds in his pocket.
And, in the middle of 2010, Kai joined your ol pal DR and the Stab gang to shoot Oakley teamriders Julian Wilson, Kolohe Andino, Adam Melling and Evan Geiselman in a Canary Islands wavepool, with lighting and stills by master technician Richard Freeman.
The clip, which starts twenty-eight minutes into Lost Atlas, is most surreal, an ethereal interlude in a most prosaic film.
Recently, the German motorcar company Audi, employed the surfers Stephanie Gilmore, Coco Ho and Leah Dawson to, and one must suppose here, recreate the Lost Atlas sequence, and which you can watch below.
The obvious question is who did it better?
Do bear in mind that Kai shot and edited his sequence solo, and using a seven-hundred dollar Canon 7D camera, while the Audi team hired the noted Australian filmmaker and artist Daniel Askill (Chanel, with Kristen Stewart, Dior, with Jude Law, BMW, Air France) and a cast of many.
(Watch the behind-the-scenes clip of Audi film here.)
The love of money is the root of all evil.
Or something.
Actual ‘art’ is not what the majority of people who use the term think it is.
C’est la vie. I gave up that semantic fight a long time ago.
My main takehomes from the film and accompanying puff piece are:
1. How shit my cutback is. Steph is a lord.
2. I’m disappointed that the control room of KS wave pool looks like an iPad and not a Soviet era nuke station
3. Another rich entitled VAL incoming… WSL continues to assemble their elitist lifestylist “core” behind the Wall of Positive Noise through the seductive power of exclusive wave pools. Transforming brilliant corners indeed.
queer suburbia was best
Speaking of darkness. Has anyone tried sprinkling a pinch of salt over their chocolate ice cream (darker the better)? It’s fricken delicious.
Or a tiny bit of ground coffee on vanilla ice cream? Yum.
I”ll up that to Patron XO Cafe on vanilla ice-cream!
Electric Blue Heaven? Gorgeous women, and lots of them. Best use of a wave pool ever.
Aldi.
everything that surfing is not and never should be
watching the same trick done over and over again on a artificial weak chest-high wave doesn’t become interesting because its done sorta in the dark
A four minute long “film” that has opening/ending credits making up about 1:30 of that 4 minute total running time kinda says it all, really.
But props for getting Audi to pay for what is obviously a self-serving, vanity project!
Sorry, Dell, but that scene was the worst part of Lost Atlas… actually, nevermind, the part watching Droid was.
What does Audi have to do with surfing
Watching Chloe doing the same trick over and over again got boring really fast.
My main concern with the Audi ripoff is that anything encouraging the ‘party wave’ mentality in the VALariat is dangerous and ignorant.
Also, several years ago Audi took the leading position from BMW as the car most likely to be driven by a complete arsehole on the roads of the UK. Mileage may vary in other countries.
True in California too.
I drive Audis so….yes….in Australia, too.
Well that’s me in the blacklist huh?
Edit: I have two dear friends in Scotland who drive Audis, and I’m a deeply disappointed in their choice of motorcar.
what car would you have them drive good sir?
Ha! And to think, I’ve SEEN your Audi.
The real question, is Steph as pretty as julian Wilson?
I could could watch a back lit Steph high-line to down carve all day.
Looks better at the surf ranch than Kai Neville’s Dude Ranch.
Thank you Derek and Audi
Damn your rubbish!!
Ghay as fuck.
Drek, you need six of the best for posting this.
I’m ready to administer your punishment.
Contact me at astrogrindzhard.com
Thank you sir may I have another!
Yes. Yes, you may
Heheheheheheh.