"5 of the best coolers for a perfect 4th of July beach day!"
Hrd times. Or hard times if you happened to be born before 1999 but we are living in them.
A World Surf League purchased for free by South Carolina plantation owner co-Waterperson of the Year Dirk Ziff.
A virus that killed everyone and shut down the world’s economy but then started killing everyone else and shut down the world’s economy again.
Beaches shuttered though not really “enforced.”
Chris Ward still off tour.
But at least some things are consistent.
Even more than consistent.
I have not typed “theinertia.com” into my browser (sometimes Chrome sometimes Safari depending on the winds of change) for maybe a year.
I just did and oh my goodness.
Oh my goodness!
Founder and daddy’s tax write-off Zach Weisberg has hit a total consistent level of suck.
In our ever evolving world of shit this should come as great comfort.
Today’s offerings include, and I’m not kidding:
5 of the best coolers for a perfect 4th of July beach day.
Koa Rothman: ‘Malibu is more dangerous than Pipeline’
These four surfers just launched…
Thank you The Inertia for dredging the absolute worst of surf x humanity years ago and staying true to that course.