The move to "cult" in full swing!
There has not been a World Surf League Championship Tour event since Brazilian Italo Fereirra dispatched countryman Gabriel Medina to take the crown near the beginning of December, 2019. Not one heat, not one round, not one blow of the hooter over Joe Turpel’s muffled, “Oooooh. Exciting, Pottz.”
Professional surfing is not alone in its inability to host live action in the Covid-era but may be singular in its wild, unchecked success. While other leagues, confederations, associations have stumbled while trying to connect with audiences in a new way, our WSL has experienced “explosive growth” in not only audience numbers but also corporate partnerships and sponsorships.
A true unicorn but how?
Let us read about the new union with Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms. And to the press release we go.
Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix® in the United States, Australia and Brazil, and Media Metrix® Multi-Platform in the U.S., to better understand audience behavior and media consumption across desktop and mobile devices.
This deal, which comes as the WSL is seeing explosive audience growth and in partnerships and sponsorships, signals the power of the sport of surfing. The World Surf League is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
Oh yeah. I sometimes underestimate the “power of the sport of surfing” and short-change the League’s dedication to “changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.”
But do you remember when I sagely suggested Santa Monica shift its mission, slightly, from professional surf events to becoming a religious organization/cult?
Changing the world through the inspirational power of surfing.
Living with purpose, originality and stoke.
Have we arrived?