WSL CEO/Vanguard Erik Logan (left) wearing his storytelling cap and tie that signify his preeminent position on the "Road to Stoke."
WSL CEO/Vanguard Erik Logan (left) wearing his storytelling cap and tie that signify his preeminent position on the "Road to Stoke."

Just in: World Surf League partners with analytics company Comscore to help with “explosive audience growth” as it dedicates itself to “changing the world through the inspirational power of surfing!”

The move to "cult" in full swing!

There has not been a World Surf League Championship Tour event since Brazilian Italo Fereirra dispatched countryman Gabriel Medina to take the crown near the beginning of December, 2019. Not one heat, not one round, not one blow of the hooter over Joe Turpel’s muffled, “Oooooh. Exciting, Pottz.”

Professional surfing is not alone in its inability to host live action in the Covid-era but may be singular in its wild, unchecked success. While other leagues, confederations, associations have stumbled while trying to connect with audiences in a new way, our WSL has experienced “explosive growth” in not only audience numbers but also corporate partnerships and sponsorships.

A true unicorn but how?

Why?

Let us read about the new union with Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms. And to the press release we go.

Comscore will provide the WSL with access to Comscore’s signature Media Ratings solutions, including Comscore Video Metrix® in the United States, Australia and Brazil, and Media Metrix® Multi-Platform in the U.S., to better understand audience behavior and media consumption across desktop and mobile devices.

This deal, which comes as the WSL is seeing explosive audience growth and in partnerships and sponsorships, signals the power of the sport of surfing. The World Surf League is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.

Oh yeah. I sometimes underestimate the “power of the sport of surfing” and short-change the League’s dedication to “changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.”

Very cool.

But do you remember when I sagely suggested Santa Monica shift its mission, slightly, from professional surf events to becoming a religious organization/cult?

Changing the world through the inspirational power of surfing.

Living with purpose, originality and stoke.

Have we arrived?

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Dung beetle
Dung beetle
6 years ago

Not much has changed in my world except the influx of out of towners that seem intent on staying.
Fires all over CA, I have lots of work to do. Good and bad, etc.

Capt Sensible
Capt Sensible
6 years ago

Dear Ben only people that have never had a smack in the teeth belive the pen is mightier than the sworD

Dung beetle
Dung beetle
6 years ago

I’m with you LGR. Although Otto is probably the most blatant politics offender. Let us continue the armistice.
I saw elsewhere you’ve been hit hard by the shutdowns. You holding up?

commenter
commenter
6 years ago

Very Old, Negative Redundant

Verbose Obnoxious Nonentity Retarded

Vehemently Obtuse, Noxiously Regurgitative

OpenFrontZip
OpenFrontZip
6 years ago

“In other acquisition news, the parent company of Cheez Whiz has acquired the World Surf League stating powerful, world changing synergies.”

Dogsnuts
Dogsnuts
6 years ago

Wrong! Dale Crover!

f u
f u
6 years ago

Do you need a tissue for those tears?

f u
f u
6 years ago

Triggered much?
You are projecting just like your sidekick.
I wrote three words that you both could have ignored
But you chose to make a big deal out of it.
You know you don’t have to react to things, right?
Sorry if I insulted your dear leader but the cult of personality thing was too spot on to pass up.

@surfads
@surfads
6 years ago

I do think my life has been leading to this point

Billy Hunt
Billy Hunt
6 years ago

It should be a sobriety test

Christian S. Molnar
Christian S. Molnar
6 years ago

Allow me to show you your metaphorical future.

https://www.youtube.com/wat…

Just so you don’t become confused, you aren’t Rusty James or his brother but the little bitch with the knife and later a piece of glass.

James Bickerton
James Bickerton
6 years ago

Great Soundtrack from former Police Drummer Stewart Copeland ……

Christian S. Molnar
Christian S. Molnar
6 years ago

Sloppy fucking research Ben. You fucked up man. Now, you are going to learn a lesson you will never, ever forget. I’m elated. Ben goes down.

Christian S. Molnar
Christian S. Molnar
6 years ago

Lets hope someone with my name was convicted of pedophilia, or, we are going to have some real fun together, Ben Gay

Christian S. Molnar
Christian S. Molnar
6 years ago

Like a puppet on a string Ben Gay

Lemon Next to the Pie
Lemon Next to the Pie
6 years ago

I guess I’m just the kind of guy that objects to people exploiting natural resources to feather their own nests. And those pistachios that you enjoyed are, and I’m not exaggerating about 40% of the quality you get from Central Asia. Chalk and cheese.

Billy Hunt
Billy Hunt
6 years ago

Some of what you say is reasonable and has elements of truth to it … but do you have to be such a condescending wanker when you say it?

And, yes surfing (as you know it) may be over … but as Negs said, surfing is what you make it … and I choose surfing because it is so goddam anti-depressive.

Chief Hot stuff
Chief Hot stuff
6 years ago

It’s a coal powered car.
Toyota hybrids are way more green than any overpriced tesla
The genius is the bullshit hype. Bubble stock

Heysoos
Heysoos
6 years ago

it’s not a cult unless it includes guilt free group sex

Christian S. Molnar
Christian S. Molnar
6 years ago

Both or neither super researcher. Please die

Christian S. Molnar
Christian S. Molnar
6 years ago

Shut up and die already little Ben


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