"Think graphic shark attacks and Ellie-Jean Coffey nudes."
Stab magazine announced today that Covid-19 has forced the hand and it will be going behind a paywall. Per the lengthy missive from Sam McIntosh:
Stab going to a subscription is something we’ve talked about for some time, but when Covid rolled into town, 10 years happened in 10 months and our hand was forced. Google and Facebook take 60 to 70 percent of all digital marketing spend and we expect that percentage to grow. The sun has passed midday for ad-supported media. For those left it will be a race to the bottom, and speaking from experience, when you’re chasing clicks, you get lost in the outrageous and contagious. Think graphic shark attacks and Ellie-Jean Coffey nudes.
Outrageous and contagious.
The new anti-depressive.
But back to the news at hand. How does it make you feel? What does it make you think? A bold move or ill-advised? Apparently there will be some news etc. accessible for free but all films, longer journalism pieces, will be OnlyFans. Will you crack your wallet for the best of Ashton Goggans or take your business to Unboxing with Koa Smith?
I’ve so enjoyed trying to re-create the yellow journalism wars between Joseph Pulitzer and William Randolph Hearst, with Stab as foil, over these past years. I think the Stab crew did not have the same historical perspective and, therefore, did not have fun but glory days nonetheless.
Well, the end of an era I suppose.
Back to searching for outrage and contagion.
Got anything for me?