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Big wave legend Laird Hamilton discusses skirting taxes, egalitarian coffee creamer, in wide-ranging interview: “It’s not just exclusive — you don’t have to be wealthy only to get it!”

Sage wisdom.

Kelly Slater is, without doubt, the world’s greatest surfer but when the history’s dust settles, Laird Hamilton will be recorded as the smartest. The big wave legend has had many great successes across his career, starring in North Shore, riding an impressive Teahupoo wave, ice baths, to name a few, but none greater than Laird Superfood his multi-million dollar eponymous coffee creamer.

Not many know that the company is based in neither Maui or Malibu, Hamilton’s homes, but rather Sisters, Oregon right smack in the center of Oregon.

But why?

The local television station asked the question directly.

Laird hamilton speaks on company going public

“Culturally, Sisters is a perfect environment,” he declares. “The people that move there — they are outdoor people. They’re into nature…” though adds, “It’s the perfect place for us to be headquartered. until it’s not — and then, we don’t know where that is. But right now, it’s been very, very — it’s been fortunate to be there.”

Oh.

If you were a Sisters resident and employee of Laird Superfood would the “until it’s not” bit give you anxiety?

Hamilton also states the tax rates of his home Hawaii and California are not favorable.

Smart.

Is that what the “until it’s not” phrase is about? A shot across Oregon’s tax law bow?

Wise.

Hamilton goes on to say of his creamer, “It’s not just exclusive — you don’t have to be wealthy only to get it. The fact is, healthy food is expensive.”

But, at the end, profit over people.

The only true way.

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88 Comments
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Heysoos

has laird had a facelift or is it just loads of coffee creamer?

c4

If you add a little water to it you can use it as face spackle.

Captain Goodvibes

Laird is about as bright as a cave.

Jordy's low key claim

Laird/Laird’s need a communication guru. He talks n we don’t know if we’re sisters or brothers…

Billy Hunt

Pretty sure we’re frothers

Billy Hunt

Yeah mate, it’s a tough crowd.

We used to have this commie poof called Bex, but we sorted him out!

Last I heard he’d run back to Manly muttering something about trump, electoral systems and dojecoin.

Vince Stithit

I have a better super food. Ted’s plate lunch and pies.

Captain Goodvibes

With two scoops bra.

Uneducated

Something about producing creamer in sisters doesn’t really sit right with me either

Mads Naeraa

Has Laird had his sense of humour surgically removed?

Holy fuck, he’s dull.

Billy Hunt

Mate, you can’t just rock in here anonymously and throw your weight around like any of us give shit about what you think or say on matters like these. This is a surfer run and populated forum after all, you’re not gonna show up and start snagging set waves off the lads straight away are ya?

Gumby's Left Nut

Put in his place

Billy Hunt

I wish I could claim the prize mate, but I stole the words off swellnet

Pretty sure it was in response to another of Bexy’s pseudonyms

NEGATRON

Well, I didn’t know till I read your comment!

OttoDon’tSurf

It actually is the nicest city in the US by far.
Great food, legal drugs, low crime and everyone is white.
You would love it

c4

I don’t know, those air conditioned harvesters with GPS steering don’t look that rough .

Crying Jordy

Laird, please. Do us all a favor, shut the fuck up!

c4

Guess what, people that live in SF and Oakland etc work as hard as farmers in the Sac Valley. They just aren’t stupid racists because they been around people from other countries.

?uzzled

It took me one use. The coconut taste overwhelmed the coffee.

c4

I’m anti banjo playing redneck, which I am finding out is a big part of Australia

c4

It’s a lack of outside influences in their lives and they are scared of anybody that is different than them. They believe all the bullshit racism that they’ve heard since they were kids, and have narrow minds. It’s a problem that is fixed by exposure to “other” people.

Waterproof Polo

*super coconut milk

c4

I gotta say I never thought Ben Marcus and bex would have good ideas about the stock market. I give credit where it’s due.

ricmatic

I prefer the edge, send him my regards.

ZZ Soft Top

Also, I think Laird should be canceled since he’s a rich, white, cis-hetero man selling something white to make things less black and for potentially bailing on a place called Sisters.

Captain Goodvibes

Not to mention short.

c4

Just don’t call him Lairdo.


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