Kelly Slater is, without doubt, the world’s greatest surfer but when the history’s dust settles, Laird Hamilton will be recorded as the smartest. The big wave legend has had many great successes across his career, starring in North Shore, riding an impressive Teahupoo wave, ice baths, to name a few, but none greater than Laird Superfood his multi-million dollar eponymous coffee creamer.
Not many know that the company is based in neither Maui or Malibu, Hamilton’s homes, but rather Sisters, Oregon right smack in the center of Oregon.
The local television station asked the question directly.
“Culturally, Sisters is a perfect environment,” he declares. “The people that move there — they are outdoor people. They’re into nature…” though adds, “It’s the perfect place for us to be headquartered. until it’s not — and then, we don’t know where that is. But right now, it’s been very, very — it’s been fortunate to be there.”
If you were a Sisters resident and employee of Laird Superfood would the “until it’s not” bit give you anxiety?
Hamilton also states the tax rates of his home Hawaii and California are not favorable.
Is that what the “until it’s not” phrase is about? A shot across Oregon’s tax law bow?
Hamilton goes on to say of his creamer, “It’s not just exclusive — you don’t have to be wealthy only to get it. The fact is, healthy food is expensive.”
But, at the end, profit over people.
The only true way.