And, as revealed in a story in Front Office
Sports, the WSL was one of TikTok’s earliest
sports accounts.
Come, read, it’s good.
Over time, (WSL Chief Community Officer Tim) Greenberg saw
the synchronicity between TikTok’s musical inclinations and WSL’s
surfing background. “Video surfing is aspirational, and music is
aspirational in a lot of ways – therefore, we have this very
natural space to begin programming content because it is so endemic
to who we are as a sport,” he said.
On November 20, WSL posted a close-up of waves merging under
a sunset with the song, “Can We Kiss Forever?” by Kina playing in
the background. In only 12 days, it has mustered more than 14.4
million views – the most of any WSL post – and 2.1 million likes.
As of December 2, the WSL has surpassed 611,400 followers – the
fifth-most of any sports league, according to Conviva.
With the 2020 Summer Olympics in Tokyo on the horizon,
Greenberg wants to further the WSL’s diversity efforts. According
to him, 70% of its followers are female and its three biggest
countries are Australia, Brazil, and the U.S. But with TikTok, he
sees the Olympics as a perfect chance of broadening both the WSL’s
audience and geographic reach.
“As our sport is put on the world stage, it’s going to be
important for us to keep [the Olympics] in mind and have a very
focused, deliberate content strategy heading into 2020 that focuses
on supporting our athletes,” Greenberg said. “As [TikTok] creates
enhanced tools and more opportunities for us to reach newer
audiences, we want to make sure that we’re focused on what’s going
to drive our business and that consumer journey that connects back
to the WSL.”
Stand there while I unpack the best quote.
“We want to make sure that we’re focused on what’s going to
drive our business and that consumer journey that connects back to
the WSL.”
Does this excite or does it signal, to you, the final
capitulation of a once-great culture to phone zombie VALS?
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Breaking: WSL Cancels Bells, Margaret
River, likely G-Land, “We want to share positivity during these
anxious times!”
By Derek Rielly
"Hardship is forcing creativity!" says WSL CEO Erik
Logan.
As predicted a few days ago,
Bells is going to be cancelled for the first time in fifty-eight
years (“It’s a bummer,” says the Curl’s Neil
Ridgway, “Bells at Easter with the surf pumping and the stands
thumping is better than Christmas for us, but in the end it’s just
a surfing contest”) and Margaret River, the tour’s on-again,
off-again, stop is out for 2020, even without the spectre of Great
White sharks.
From the WSL,
Due to the continued evolution of the COVID-19 pandemic, the
World Surf League (WSL) is postponing or canceling all events, at
all levels of competition, through the end of May. This includes
the postponement of the remainder of the events in the Australian
leg of the Championship Tour, Bells Beach and Margaret River, as
well as the WSL Big Wave Awards. The Quiksilver Pro G-Land –
scheduled to take place in a remote part of Indonesia in June –
will either be canceled or moved to an area with more
infrastructure.
While full details about the impact these changes will have
on the 2020 Tour are not yet available, the WSL is working
diligently to land the best solution for surfers and fans
alike.
The love of surfing is the bond that holds our global
community together. We want to share positivity during these
anxious times, by continuing to celebrate that bond, and our shared
passion for this sport, the ocean, our athletes and one
another.
Opinion: In accordance with new motto “An
Abundance of Caution,” World Surf League must declare Nat Young
2020 champion!
By Chas Smith
Break out the celebratory methamphetamine!
Let’s just take for granted that the Coronavirus
Pandemic of 2019 has thrown the entire world off its axis,
and along with it, our World Surf League. Let’s just assume there
will be no 2020 World Tour. Let’s just factor there may be a few
events but no “series.”
No “league.”
Except every year needs a champion and this year belongs to Nat
Young.
And Nat Young, longtime professional surfer, Santa Cruz local,
blonde, snagged a precious top ten finish in the last professional
surfing event of the calendar year likely, in Australia’s Sydney
Surf Pro and might currently lead the World Qualifying Series.
Either him or Australia’s Matt Banting.
I can’t tell.
Who can?
Whichever the case, we need a champion and give me a coherent
reason why Nat Young ain’t it.
Sure, there will be discussions and asterisks. Certainly there
always are in pandemic shortened years.
Nat Young as 2020 champion.
Or Matt Banting.
Either/Or.
Nat Young.
But who in 2021?
I’m jet lagged and can’t do math.
Or think.
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Watch: Flaunting calls to distance,
socially, Killer Whale and baby Grey Whale engage in passionate
“French Kiss!”
By Chas Smith
Love in the time of Coronavirus.
And has French kissing ever been a more dangerous
display of affection than it is right now, in this
historical moment, when France is the new epicenter of our world’s
Coronavirus pandemic and the disease is spread, mostly, through
human mouth/nose contact?
Oh the dance of tongues is as forbidden as taking two child
brides is everywhere outside of Utah.
Frowned upon.
Deadly.
But, thankfully, we have nature to tamp down our sheer panic and
pull us, once again, toward the right path for you remember your
first French kiss don’t you? Such a coming of age moment. So
necessary for human development and watch here as a Killer Whale
and baby Grey Whale remind us of the pure passion, the pure
glorious passion.
https://www.instagram.com/p/B8hP6HXJa-T/
The Killer Whale appears to twist its head round and round,
taking the baby Grey Whale’s tongue and filling the water with the
color of love.
The color of sweet romance.
Back to your first French kiss, though. Do you remember where
and with whom?
Mine was in Coos Bay’s Egyptian Theater with a high school
sophomore named Candy Gram.
Truly.
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Humbled surfer-father and young daughter
declared “Enemies of the State” upon return to USA, forced into
“Internment Camp!”
By Chas Smith
"Avoid contact with others."
“This could get very ugly. Extremely brutal
with much wailing, gnashing of teeth and other wanton displays of
grief.” I tell my young daughter as the stewardesses aboard Delta
flight 119 with direct service from Charles de Gaulle to Los
Angeles International deliver the “welcome Bellinis.” Peach puree
for the children. It’s a nice touch, bringing some upper class to
the petit
bourgeois here in the back, and why Delta is
now the number one US carrier, leapfrogging both United and
American this past year.
“…there are reports of six to eight hour waits in the airports
back home while medical folk scramble to take temperatures and give
comprehensive interviews to those returning from the Schengen,
which hasn’t been this dangerous since 1944.” I continue, after we
toast. “It’s all very poorly designed at chaotic and could be
grotesque. Endless serpentine shuffling with the sleepless, jet
lagged, face mask’d hordes. Do you care?”
She takes a sip and shrugs.
This whole adventure to shred Europe’s Coronavirus Zombie
Apocalypse has truly turned her into a little Arab, an honest
practitioner of the “Inshallah Life.”
If God Wills.
There is nothing we can do to change this arc so we might as
well sit back and laugh when and where we can, shrug when and where
we can’t.
Her mother, on the other hand, has the unique ability to
bend fate to her
liking. She is why we’re drinking Bellinis while
hurtling toward Los Angeles instead of on our way to a Caribbean
prison island. Why I’m not weaving palm frond hats for us both.
And who knows what happens next? Paris went into complete
lockdown two hours after our final steak frites. President
Macron, furious with the French for continuing to live their lives
in pink, closed all restaurants, bars, cinemas. Mimes forbidden
from miming. Le Tower Eiffel darkened. Chanel, Dior, Hermès boarded
up as if preparing for a hurricane.
Germany shut its land borders for the first time since World War
II.
New reported cases, and the death toll, continue to rise as
Europe is now Coronavirus “ground zero’ but this madness is coming
to the United States next once people actually start getting
tested. Cases will leap from the hundreds to the thousands
overnight threatening to take the stock market all the way to
zero.
Wild, crazy days ahead.
We watch Happy Death Day together and 10
Things I Hate About You before she pivots to Blue
Crush and I move over to Once Upon a Time in
Hollywood. I had seen it in the theater upon return from Paris
last time and had slept through the entire thing.
It’s a fine film, worthy of all the praise but I’d find myself
glancing over at Blue Crush often, forgetting that Noah
Johnson surfed for Kate Bosworth in every single scene and become
mesmerized by the grotesque oddity of big man legs paired with the
most petite face.
And then we are circling LAX. The stewards and stewardesses, as
confused as anyone, had delivered hastily printed “United States
Traveler Health Declaration” forms but had no idea what anyone was
supposed to do with them. Midway when the plane was over Nevada
they had announced, over the intercom, that health officials would
be boarding the plane, conducting interviews and tests and everyone
should stay in their seats.
This news is reconfirmed as we wait to land, circling. I get a
taste of the hardships those cruise passengers had to endure. The
ones floating at sea with no port willing to take them and am
forced to order one more vodka soda and watch the introduction to
Bethany Hamilton’s Unstoppable.
A surf journalist to the very end also unstoppable.
After a few minutes we are given permission to land. Everything
normal except for people actually staying in their seats once the
airplane reaches the gate. Another announcement is made, this one
stating we will all be getting off instead.
“Time for travel nightmare hell.” I tell my young daughter.
She shrugs.
We walk off, down the corridors into a custom’s hall so
overstaffed with medical personnel in face masks and officers that
it takes all of ten minutes to reach the street outside. An LAX
customs record. The medical personnel welcomed us warmly, asked if
we had symptoms, took our temperatures, (young daughter 97.8,
surfer-father 98.1) and gave us a card that read:
You have traveled to a country with an outbreak of COVID-19
and are at higher risk. Stay home for the next 14 days and monitor
your health. Take your temperature with a thermometer two times a
day and watch for symptoms.
We are now officially enemies of the state, forced into the
internment camp of our home but I’ll obey the rules as I’ve already
infuriated enough people with my “ruthlessly cavalier” attitude
toward a pandemic. Heedlessly dragging my young daughter along for
misguided kicks. My mother-in-law let it be known she is “extremely
angry.”
Well, how does this damned Coronavirus spread? By having other
people cough in your mouth or touching faces with Coronavirus
tainted hands. Through other people. My young daughter and I
paddled out into a virtually empty European lineup, two of very few
at every fabulous restaurant. With only slightly more at churches,
zoos, parks and palaces. Many feet apart from all.
It was an unbelievably surreal experience, something I am so
beyond happy to have shared with a person who will grow into this
crazy world and have to choose her own way to approach the next
apocalypse, whatever and whenever. To play in these margins
together. To dance down the Seine by night, dance through the
Tiergarten by day and toast Bellinis at the end.
She amazed me in every single moment, always looking for the
adventure, always one step ahead and I am humbled.
Humbled in the same way marquee athletes are “humbled” by
smashing their competition with a dazzling show of unique skill and
bravado seeing as she’s my own flesh and blood.
That li’l champion is, without doubt, going places.