Functional mushrooms.
(As first seen on your LodgeGrit)
If you are aware of anything, or one, in the surf world it is either onetime Baywatch star and Gisele Bündchen’s ex Kelly Slater or big wave legend and ice bath activist Laird Hamilton.
Well, the later just crashed the mountain party, inking a three-year deal with U.S. Ski & Snowboard to be “the official and globally exclusive functional coffee and coffee creamer” sponsor but let us go directly to the press release for more:
Laird Superfood (NYSE American: LSF), creator of assorted superfood products, today announced a new three-year partnership with U.S. Ski & Snowboard to be their official and globally exclusive functional coffee and coffee creamer sponsor. The partnership will help nourish the U.S. Ski & Snowboard athletes on their road to gold with functional, plant-based ingredients. Laird Superfood products help elevate and support the athletes’ daily ritual with fueling ingredients. Each product is carefully selected to create the best possible experience by giving each routine a serious upgrade. Laird Superfood is defining the next wave of coffee by increasing the benefits of America’s most popular beverage with their new functional blends that are revolutionizing the way people consume their favorite drink.
“We are proud to support the U.S. Ski & Snowboard community and feel that this partnership aligns with our mission of providing real, plant-based products to support people looking to perform their best, whether on the slopes, in the office, or at home,” said Paul Hodge, CEO of Laird Superfood. “We are excited to help fuel the daily ritual of such dynamic, high performing athletes competing as members of the U.S. Ski & Snowboard teams.”
As the exclusive coffee creamer, hot chocolate, functional mushroom, and ground, whole bean, and functional coffee sponsor, Laird Superfood… etc.
Quickly, did you ever believe you’d live to see the day when the “official and globally exclusive functional coffee and coffee creamer” category would exist?
I didn’t and whoever claims these are troubled days filled with rancor and unrest should French press a nice mug of black coffee, stir in some functional creamer and re-evaluate.
Or maybe eat a functional mushroom
Exciting.
i cream for dysfunctional mushrooms
Chas, im surprised you haven’t explored Chris Christianson as part of your LodgeGrit series.
https://www.jonessnowboards…
https://uploads.disquscdn.c…
Oh thanks for head’s up!
They’re unreal
Are these dildos riding Supsquatch boards or what? That top picture hurts my eyes. Well, ruined surfing, might as well try to do the same to snowboarding.
“Cuts down on the vibration.” said the dildo.
I like dysfunctional coffee personally
how the fuck does a bag of powder go public on the stock exchange? the powder is usually passed around on on the down low
I’m going to be perfectly honest here and admit that most morning that I do manage to go for a surf, I’ll have a short black coffee with a spoonful of unsalted butter in it. It really seems to work. I have energy and the caffeine boost without a full stomach.
But since my ‘surfing’ is a total joke, I’ll blame it on that, ok?
that was quite the thing a couple of years back when listening to joe rogan. i have embarked on a version of a keto diet recently and can see me slamming one of those back on the way out the door!
Just when you thought snow sports couldn’t get worse!
I love your new work.
Slightly less functional, black coffee and a doobie.
A non-functional* doobie? Might be time to try a new strain.
stand up paddle snowboarding? what the actual fuck.
Yeah, jumping the shark there.
Finding new ways to be loathed
You don’t have these yet? I see ’em here in the states. https://uploads.disquscdn.c…
We did, that trend died on arrival fortunately. fuuuucking look at the state of it!
looks stupid, but so does hopping through the flats or having to unbuckle and step-push yourself along in the middle of a run. He’s kind of got a point, though no reason to shape it like a paddle… and snowboarding without bindings sounds freaky but fun. BTW I didn’t read the article; just looked at the photos and read the comments, as I believe Beach Grit is mostly meant to be consumed (other than Jen See, of course, so I can hear what she has to say about me this week).
[EDIT: oops, I was actually responding to a comment rather than riffing on coffee creamer disses. Don’t dox me, please]
If you want functional coffee, don’t add creamer and/or sugar/artificial sweetener.
Once you’ve had black . . .
I still occasionally go back…
Special occasions.
The best coffee creamer is 100% heavy whipping cream (no gums – read the label). Hands down.