Laird Hamilton’s Superfood, a line of
nutritious coffee creamers and “performance mushrooms,” went public
a little under a year ago to much fanfare and applause. The
company, based in Sisters, Oregon, was certainly young but hungry
investors thrilled for a piece of Hamilton’s agelessness, his firm
jaw pointed toward a plant-based future, and sent the stock price
from its $22 opening well north of $50.
Things have not been as “healthy” since.
The stock has slid, steadily, since winter and today (at time of
writing) is down a whopping 25%.
Business minds are busily assessing what led to the fall,
considering underlying structures, capitalization issues, risk
factors and other fancy business words but I think the problem is
pumpkin.
The company announced, days ago, that its “pumpkin spice”
flavorings would be making a return this autumn. Per the press
release:
Featuring warming notes of pumpkin spices such as cinnamon,
ginger, cardamom, nutmeg and real pumpkin powder, these creamer
products can spice up your coffee without the guilt. Laird
Superfood Pumpkin Spice Superfood Creamer combines the brand’s
Original Superfood Creamer with real pumpkin and festive spices.
This festive blend is a perfect boost for a morning cup of coffee,
tea, smoothie and more. Meanwhile, the Aloha OatMac Superfood
Creamer in Pumpkin Spice is a special blend of OatMac creamer the
superfood way, with the inviting flavors of pumpkin spice and
nourishing, buttery macadamia and oats, without any artificial
flavors or sweeteners, making it the perfect addition to hot or
iced coffee. Lastly, Laird Superfood’s fresh and plant-based Liquid
Superfood Creamer is now available in the festive Pumpkin Spice
option featuring functional mushrooms including Lion’s Mane,
Cordyceps, and Chaga. The pumpkin spice flavor consumers love can
now be found in the refrigerated section.
All fine and good but pumpkin flavorings are soooooooooo last
year and the fact that Hamilton and team have not pivoted to this
year’s trend, bourbon, shows a worrying lack of imagination.
The team should take more “performance mushrooms” and get back
to the drawing board if there is any hope in halting the slide.
Bourbon.
Remember.
Bourbon.
Loading comments...
Load Comments
0
Open thread: Comment live Corona Open
Mexico presented by Quiksilver
Breaking: World Surf League almost certain
to cancel Outerknown Tahiti Pro as French Polynesia bans sporting
events! “The situation is dramatic,” says French prez Emmanuel
Macron
The new-look COVID variant, Delta, has hit our
brothers and sisters in French Polynesia real hard, hospitals
"saturated" etc.
Straight from the desk of the WSL is news that the hotly
anticipated Outerknown Tahiti Pro, an event sponsored by and
tailored to its master Kelly Slater, will likely be
cancelled as French Polynesia prepares to close its borders from
this Sunday.
The new-look COVID variant, Delta, has hit our brothers and
sisters in French Polynesia real hard, hospitals “saturated”
etc.
Authorities have announced a nine pm curfew but in classic
island form, the territory’s president Édouard Fritch was seen
playing guitar at a wedding party with hundreds of unmasked guests,
Papeete’s mayor Michel Buillard providing the vocals.
In a message to competitors from the WSL’s Head of Competition
Jessi Miley-Dyer,
“Wanted to make you aware of the latest information out of
Tahiti. There is currently a press conference happening in real
time or about to happen, saying they are closing the border on
Sunday.
“It’s unclear what this means for us at the moment but the team
is going to work on getting clarity tonight. We are just getting
the information now.
Please give us the night to gather what’s happening. We will
hopefully have an update for you tomorrow evening.”
Don’t look real good for the Ok Pro, and bad news for any
vaccine sceptics who might’ve bitten the bullet and taken the hit
just to get through the gate and into Tahiti.
Update: contest cancelled, obvs, although Tahiti
tourism wanted us to clarify, no events, but borders open.
From Tahiti Tourisme’s Melissa Wisenbaker,
“I help manage PR for
Tahiti Toursime and am reaching out requesting an edit for
your latest article covering the Tahiti Pro. In the article
you mention the event will likely be cancelled as “French Polynesia
prepares to close its borders this Sunday”— they are not
closing their borders. The event was cancelled due to concerns with
COVID. Can you please remove that statement out of the article as
we do not want people to think that the borders are closing?”
Loading comments...
Load Comments
0
"I don't think I could explain unless we sat
for a long time and you kinda understood what it is." Rhythmia
resort
Did a psychedelic drug trip four years ago
open a portal for Kelly Slater to launch a world title challenge,
unprecedented in all sports, in his fiftieth year? “I got a miracle
of information. It opened up some sort of doorway in my
future”
“I just had the most profound experience of my
life."
For the past two days, pro surfing fans have thrilled to
an invigorated Kelly Slater performing better, according to our
august corespondent, than fifteen years ago.
The source of Slater’s zeal?
In today’s contest analysis, Longtom points to the ability of
psychedelics to open a gateway to perceiving the
Universe.
“It flat out works. We simply have to accept this separate
reality when it comes to the WSL and the Goat. How else to explain
a fifty-year-old man doing the best turns of the day (opening turns
on wave one and three) in head-high point surf?”
Four years ago, y’see, Slater, was a guest of theRythmia
resort, “the ultimate spiritual vacation located
in Costa Rica, in an all-inclusive luxury resort” where “93.26% of
our guests report a life-changing miracle during their stay.”
In a testimonial posted to Facebook and presumably related to
the Ayahuasca ceremonies held at the resort, he said, “I got a
miracle of information. It opened up some sort of doorway in my
future. It was otherworldly.”
Kelly appeared in the to-camera testimonial looking beatific and
dressed in guru-chic beige.
In an almost whisper he says,
“I just had the most profound experience of my life.
I literally decided to come here twelve hours before I came.
It was something that was nagging at me for a few weeks beforehand,
that this was something that could potentially change my life. I’ve
had a lot of experience in my life. I’ve been all around the world…
I’ve lived all around the world…and I’ve got to experience most
worldly things. But…”
What miracle did occur?
“I don’t think I could explain unless we sat for a long time and
you kinda understood what it is. It’s really bizarre. I would say I
got a miracle of information and what you do with that is your own
thing. So that’s the challenge and the goal now is to refresh to
that knowledge and to use the what I experienced and got to
understand from it to change my life and my world. I think it
opened up some sort of doorway in my future.”
Watch here!
Loading comments...
Load Comments
0
Day two analysis, Corona Open Mexico: Kelly
Slater says “world is still beautiful”; announces world title run
in fiftieth year!
One of my favourite things, if not the favourite thing,
about pro surfing is how it can create its own
reality.
It’s very post-modern, very “now”. In this reality retirement
does not exist. It’s like dark matter. Very post-physics. We are
not allowed to call a pro leaving the sport, “retired” they are
merely starting a new chapter.
In this reality, Kelly Slater, beaming down on the big five-o
after a Round of 32 win over Miggy Pupo, more on this in a minute,
can use the post-heat presser to announce a Title run. The
reasoning, according to Slater: If I win this comp and then win
Tahiti, I’m mathematically a chance to make the five…..I
paraphrase, but words to that effect.
But, beautiful! Brilliant. Why not?
And with Gabe and JJF out of Tahiti, along with who knows how
many other pros choosing a “new chapter”, he might be right.
This crazy old man, just might be right.
Have you read the Carlos Castenada classic on Mexican shamanry
“A Separate Reality”? Carlos gets all whacked on mushrooms, jimson
weed and peyote with Don Juan and describes a whole new way of
perceiving the Universe.
Look, it turned out to be a hoax but no matter, the concept of
considering psychedelics as “allies” as we know Slater did with
Ayahuasca, works.
It flat out works.
We simply have to accept this separate reality when it comes to
the WSL and the Goat. How else to explain a fifty-year-old man
doing the best turns of the day (opening turns on wave one and
three) in head-high point surf?
OK, retirement doesn’t exist in pro surfing, Slater proves it.
Julian Wilson has time to study for a Ph.D in pharmacology,
epidemiology, become a real estate baron and still come back in a
decade and challenge for a Title.
Anyone who has been there will testify. It made Filipe Toledo
surf one of the most confoundingly inept heats in pro surfing
history. He sat for forty minutes with a million runners available
and a repertoire that could turn any single one of them into a
seven at least with a two-point heat total.
Then shredded an eight, left wildcard Rio Waida with priority,
who duly safety surfed a midsized set for the mid-four
required.
Bizarre.
Did his brain melt in the heat?
Magic mushroom omelette for breakfast?
What explanation can be offered?
Would be sufficient?
All the Mexican wildcards got knocked, which left Rio Waida,
riding the Olympic high as a potential spearhead for a new surge
from Indonesia and the sole remaining wildcard. Is this slim cat a
CT surfer? Only question on my mind watching him surf against
Toledo.
Heavily qualified, yes.
Agile, lightfooted surfers need to improve rail game to make
impact at Bells Beach, Margarets, J-Bay etc etc. But Toledo did it
with a similar physique and approach so no reason Waida can’t
follow suit. If he gets through against Jack Robbo in the next heat
the momentum surge will be huge.
Could our Aussie lambs turn into lions we asked yesterday?
Jack Robbo and Ethan Ewing principally, our non-retiring pros or
whatever the correct term is for those not choosing a new chapter.
You’d have to say, yes.
Ewing’s people wonder why I am so anti their man. “What did he
ever do to you?” they ask me.
Not a damn thing, and that’s the problem.
My problem is people getting paid big bucks to do the business,
not doing the business. People getting relentlessly hyped as top
three surfers, as Andy Irons clones, who haven’t got a functioning
above-the-lip game.
There ain’t a snowballs chance of surviving a day under even the
shadiest Cabana in Barra de Cruz of a surfer making the Top 3/5
without a functioning air game in 2021. And so far, to my
knowledge, despite an Aussie leg with two beachbreak venues, Ethan
Ewing has completed zero aerials. I might not even like an aerial
attack, you either, but that’s the way it is.
Ewing got the highest heat score of the day against Matt
McGillvray. I thought the 9.2 very generously scored, considering
the last third of the ride was essentially safety surfed. It did,
however, lift the scale for Kelly’s turns.
It put judges in a quandary.
They paid Gabe’s last-minute low altitude rodeo flip on a
nothing wave, fair enough. They also paid Italo’s very weird last
ride against Wade Carmichael. A whipped reverse out of the lip, a
whole lot of nothing and a closing turn. That score could have gone
anywhere. I thought, low six and not enough. Judges went 7.33,
which kept Italo in the comp and probably pushed Wade’s career into
a new chapter.
Gabe vs Ewing first heat of the round of sixteen. A very
intriguing match up. A solid Gabe performance steadies the ship,
gives him some mental breathing space for a month. Puts Ewing in
his place as a non-top three surfer. A fired-up Ewing who blows
away Medina shuts up the critics (me) moves into 2022 with a first
half of the tour suiting him to a tee.
Conditions will suit Ewing. Not many waves, judges in favour of
his surfing.
Kanoa out, Griffin out. Ciblic in.
The strangest outcome this year is a Kelly Slater World Title.
Second place, a Morgan Ciblic Title. Nothing that has gone before
now is relevant. Which is lending a very weird vibe to a comp that
barely matters, despite being the penultimate comp before the
Finals.
Shizer, Waida and Mateus Herdy, last remaining wildcards.