Aloha.
But you have certainly seen, by now, the video gone viral of a California math teacher whooping it up like a cartoon Indigenous-American. According to reports, “The math teacher was allegedly trying to teach (her students) SOH-CAH-TOA (acronyms for defining sine, cos, and tan angles using the hypotenuse, adjacent and opposite sides) by using the Native American dance as a device. However, the dance was deemed as racist and insensitive by some online.”
This sort of thing is officially unforgivable and the teacher was immediately put on administrative leave while angry mobs gathered at her virtual door.
Cultural appropriation.
A foul modern sin even worse than talking about Jonah Hill’s body.
And so you can understand the shock, dismay, of a surfer who mistakenly received an invitation to join “The Inertia Fam.”
His welcome missive read thusly:
Aloha!
Thanks for joining the (party) wave! It’s on!
We’ll keep you in the loop with the latest news, exclusive offers, original films, new courses and monumental gatherings to make sure you’re the first to know about the most important updates in surf and outdoors.
As an official welcome, we wanted to share a few of our favorite features since The Inertia’s birth in 2010.
Since the beginning, we’ve approached the natural world and its devoted culture with curiosity, optimism, and respect, and the following features offer a tasty aperitif to give you a better sense of the fam you just joined.
We firmly believe the oceans, mountains, and outdoors are for everyone – best enjoyed together. We’re glad you’re here. Let’s hoot you into a set wave.
The victim, left reeling, could only respond, “‘Aloha’ – really c*nts?”
Textbook inappropriate adoption of the customs, practices, ideas, language, etc. Taking Hawaiian ideals and affixing them to the palest notions of “surf and outdoors.”
Party waves.
It is unclear, at time of writing, if The Inertia has been placed on administrative leave.
More as the story develops.