Tis the season.
Days ago, I was very surprised to discover a flyer for Kelly Slater’s sustainable outerwear brand Outerknown hiding in my mailbox. It was full color, on a heavy card stock, and featured pictures of cozy St. Bernards and warm smiles beaming from underneath “Reimagine Cashmere” hats.
All very cute though it did make me think that mass mailing full color, heavy card stock “wish list” brochures to people was probably not the most environmentally friendly move as I dropped it into the trash can.
Well, I soon forgot about Kelly Slater and his unique brand of ecology altogether until our wonderful New Jersey friend messaged me, hours ago, with a picture featuring the very same Outerknown flyer that had been inside my mailbox, writing, “Look what arrived in my mailbox today over here in New Jersey! I’ve never ever bought a thing from Outerknown nor have I even ever gone on the website or its social media platforms… never ever got anything in the mail ’til this. He must be tracking who’s commenting on BeachGrit and the recent story ‘sustainable gift guides.’ Maybe I’ll DM him and ask if BeachGrit readers/commenters get a discount.
What pure joy.
BeachGrit made an unwilling, though jolly, participant in trimming the rainforests with festive holiday cheer.
Trimming, mulching, repurposing into heavy card stock, coloring, flying, stuffing into mailboxes, getting dropped into trash cans, gracing landfills.
It’s like when someone donates money to Save the Whales in lieu of a gift for you.
Thoughtful.
Tis the season.
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epic fail I have no motivation to buy any of those items now if there was a strong female behind the brand I’d look into it?!…. is this some sad attempt for Kelly to claim sustainability in his own life cuz he cruises around on a jet year long and it eats dolphin killing tuna 😂
As an ex surfer now in my 70s always looked up to Kelley but his recent position on covid and his ridiculous comments regarding the vaccine have left me more than disappointed
Just when we need leadership on health and vaccines he comes out with this bs crap on vaccines as if he was a doctor
There are tons of young surfers out there who could use solid advice and I was hoping it could come from a legend …I think this is a missed opportunity!
Ps maybe he will reconsider his position
It’s a beautiful thing when these dispatches from Dirty JerZ can bring us here in the comments together at the eggnog bowl for such joyous holiday discussion.
How are the girls only in R32 and the men’s final has already run?
All I want for Christmas is genuine endangered coastal Koala Ugg boots sustainability harvested from the West Coolum wetlands by Kellies/ WSL bulldozers as they dig out his pool and footings for the planed mega city of 15000 villas.
Some endangered green tree frog skins made into condoms would double her pleasure too!
Oh the rage, the injustice of it, the, the, oh look a Christmas beetle, how cute
Save the Goats!
I think that flannel is on the inside of the sustainable overleaf of the OuterKnown mailer… only $299. No word yet on a discount or promo code for Beach Grit readers…
In 2015, professional surfer Kelly Slater and creative director John Moore set out to create a brand that would disrupt the fashion landscape by making a true connection between sustainability and style. Since then, Outerknown has succeeded in building brand affinity within the conscious lifestyle and menswear markets by offering quality products, made with the best partners, and most importantly, with the highest regard for People and Planet.
Psychologists use the term “gaslighting” to refer to a specific type of manipulation where the manipulator is trying to get someone else (or a group of people) to question their own reality, memory or perceptions.
Where did you find the photo of Shawn Tompson as a denim clad lumberjack?
old Instinct photo shoot
only a sawyer knows the feeling
The Surfrider Foundation is even worse. I did a $25 membership once and was rewarded with biweekly letters in the mail asking for more money. Never again. Making money off of environmental lip service should be punishable with a swift kick to the nuts and/or vagina
They all have vaginas!
To be fair, vaginas are one the finest things ever invented.
On the Hero World Challenge golf tournament right now, they’re doing Whoop Live. Whoop freaking Live!!! David Feherty talking blood oxygen levels, all British accented.
Why aren’t you Whoop Live’n mulching the ecological devastation out of that heavy card stock?