A night to remember.
And the platinum hits just keep on coming for World Surf League CEO Erik Logan. “The Rusty Cudgel” is coming off what must be considered the greatest run, ever, in professional surf leadership. Things were looking shaky heading into Bells with the stench of The Ultimate Surfer still lingering and sitting champion Gabriel Medina refusing to play but then wham-o.
It began with the announcement that a cheap Chinese-made SUV was signing on as a sponsor of the environmentally-progressive league. Next, a surfer protest was brutally quashed with “feelings” and “friendship” being invoked. Then, it was revealed that Apple TV’s much-anticipated program Make or Break will be airing at the end of the month, disposable furniture manufacturer IKEA joined up for co-branded shelving and Morgan Ciblic planted a bush in Torquay.
A series of slams so undeniably grand that Logan must be the envy of Roger Goodell, Adam Silver, Rob Manfred.
Well, they can go fete him in person as it has just been announced that our Man from Muskogee is the person of honor at the upcoming environmentally-forward Heal the Bay Bring Back the Beach gala.
Following a two-year pause due to the pandemic, we are thrilled to announce the return of our Bring Back the Beach Gala on June 2, 2022. As a fundraising benefit for Heal the Bay, this exclusive West Coast event welcomes hundreds of leaders from the business, political, entertainment, and environmental communities.
And the excitement doesn’t stop there, as we will also be shining the light on the incredible achievements of this year’s honoree, Erik Logan. As CEO of World Surf League, Erik has gone to great lengths to bring clean water awareness and initiatives to the worldwide surfing community. We hope you will join us to support both Erik’s work and the wide-reaching impact of Heal the Bay.
Sipping on fruity cocktails, enjoying a beautiful sunset with the salty breeze, digging your toes in the sand, and winning an amazing getaway—does life get any better? Yes, when it all benefits healthy, safe, and clean coastal waters and watersheds!
You, too, can celebrate Logan’s greenwashing by gathering twelve of your friends and providing $50,000 (perks include recognition by event speakers from the podium and a private beach cleanup).
Don’t have twelve friends? $10,000 will allow you and nine others to rub shoulders with a who’s who of environmental stalwarts from California’s oil and gas industry (though no participating in the aforementioned private beach cleanup).
A loner? A mere $1000 and you’re set, or in the words of Maurice Cole, “simply put….green washing seems to be the WSL’s Modus Operandum.”
A night to remember.