WSL’s collaboration with disposable furniture giant IKEA takes greenwashing to dizzy new heights, “(The) collection addresses our planet’s global challenges, while supporting a sustainable everyday life — in and around water.”

Includes "greenhouse gas spewing" charcoal cooker!

As fate would play its usual comedic hand, on the very day IKEA’s Kaseberga collection, “made with the World Surf League”, lands in stores, I’m renting a beachfront hovel in Hossegor filled, entirely, with the disposable furniture giant’s produce. 

It’s all fine enough, perfectly operable within its short lifespan, before a brief moment on the roadside as it awaits its eventual landfill grave, but one must challenge, I think, greenwashing propaganda such as “(the) collection addresses our planet’s global challenges, while supporting a sustainable everyday life — in and around water.” 

What does sustainability mean? 

Does it mean anything? 

Isn’t stepping off the consumerist train now and then a sounder environmental approach?

If a plastic bag is made from recycled “ocean-bound” polyester, is that a reason to celebrate?

Or, better, not to buy any plastic bag at all? 

Is a charcoal cooker, its fuel tightly packed bundles of carbon that “spew pounds of the greenhouse gas carbon dioxide into the atmosphere”, a gift to the earth, too? 

A bamboo table?

Baskets, lights, chairs, a tent, hat, backpack, water bottle, towel, yoga mat, rug? 

Of course, it is a collection “that embraces the surfer’s mindset, whether you ride waves or not.”

So there’s that.

Examine and hurry the earth towards its inevitable demise by buying here.