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World Surf League chief strategist Dave Prodan reacts to torrent of hate surrounding re-imagined tour: “Reality is that our audience figures have never been higher, which drives the value of the platform…”

A shaker of martyrdom mixed with holier-than-thou and a splash of father-knows-best.

Ever since the World Surf League released its 2023 Championship Tour schedule, I have deeply wondered what those who make their living behind the Wall of Positive Noise think about the reaction. CEO Erik Logan, Senior Vice-President Jessi Miley-Dyer, chief strategist Dave Prodan et. al. As you know, Lower Trestles will continue to crown champions* and Kelly Slater’s Surf Ranch will return, hosting the very first event after the mid-season cull.

Surf fans, core and non, vomiting, spewing unfiltered loathe at the WSL on channels usually reserved for happy affirmations.

Did Logan, Miley-Dyer, Prodan and… whoever is left grow sad? Stiffen spines? Laugh into flavored seltzer waters?

Well, in a missive to aggrieved professional surf watcher, Dave Prodan tipped the mood.

In response to the question, “How’s those comments on the WSL page? Who is your audience? Do they factor in to the decision at all? Doesn’t sound like it,” Prodan responded, “I appreciate the comments are negative. Reality is that our audience figures have never been higher, which drives the value of the platform, which means we can continue to run events.”

Ahhh.

A shaker of martyrdom mixed with holier-than-thou and a splash of father-knows-best.

David Lee Scales and I, anyhow, discuss the re-imagined tour and also the great state of Florida. A fine enough show and one I hope you enjoy.

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Wayne Lunch
Wayne Lunch
3 years ago

It will be very popular to a minority of the surfing population I’m sure. I will without doubt watch 3 events as long as there is decent swell.

FL Skunk Ape
FL Skunk Ape
4 years ago

Ha! Yeah I did. Which is why the WSL pushing inflated #’s. They are mostly bots and these dolts are trying to tell us these are viewers.

Brutus
Brutus
4 years ago

OK I bight……so if the viewing figures are so great , where the fuck are the sponsors , and why didn’t Outerknown responsor Chopes……why has Quikbuck abandoned spornsorship of the WSL…….?????

justiceminister
justiceminister
4 years ago

The figures on FB are pitiful to the max. Rank and file events on the CT tour and the Geiger counter hovers around the 100 mark.

And even with bearded Barton back in the soapbox the ISA are joining in the giant viewership that Prodan is boasting about. Tuned in for a while on yt at the “World Surf games” the other night and the figure didn’t go beyond 36.

AI (for ever) .
AI (for ever) .
4 years ago

I’ll enjoy it later

Eesha Williams
Eesha Williams
4 years ago

“A shaker of martyrdom mixed with holier-than-thou and a splash of father-knows-best.” Well said.

benstandsup
benstandsup
4 years ago
Reply to  Eesha Williams

maybe a little to strenuous

Ian Cairns’ proctologist
Ian Cairns’ proctologist
4 years ago

does anyone remember when prodan sounded like a lil bitch talking politics a lil while ago…
guys is a clown…his podcast is very hard to listen to also…shit guests and an even shittier host…

Craven Morehead
Craven Morehead
4 years ago

Yes, he is all lefty 🤡

Tom
Tom
4 years ago

Whoever they sell their brand too based on numbers is buying a lemon disguised as a turd!!!

Where the fuck did they pull the 8 mill eyeball shit??? – prob based on that if we sell the tour highlights to Australian Tv or US Tv as a package. They know with their abacus, that roughly 1000 people watch that channel at eg 3pm
So 1000 people watching – most have 2 eyes = 2000 unique eyeballs x that by a bit of Romania, Nepal and Christmas island and voila, magic – we have 8 million viewers globally!!!

Put back on the rose coloured glasses and noise cancelling headphones and get fucked

Tom
Tom
4 years ago

!!!!toorg ma I

Michael Flatlately
Michael Flatlately
4 years ago

Pretty amazing what you can understand about your audience with all the analysis tools available, yet all anybody like Elo (and perhaps Dave) ever want is the number. In my last job they were counting search engines’ indexing and internal staff editing in their numbers. When I filtered these out, I received my first and only visit from the big boss, who – with a smile – suggested I remove the filters as soon as possible, then waited behind me.

M.
M.
4 years ago

End of the day it’s about what (or better who) is the product and who’s the customer.

NEGATRON
NEGATRON
4 years ago

Prodan’s Grandfather… https://uploads.disquscdn.c…

Chief Hot stuff
Chief Hot stuff
4 years ago
Reply to  NEGATRON

Covid vax ,ciggies, same same

Picard Madeoff
Picard Madeoff
4 years ago

This is the same Dave Prodan who screams(OR CRIES) about Christofascists, the latest hate filled monker from the emotional far left, on Twitter to anyone who will listen. Yes the same far left that offers the same level of intellect as the far right…YAWN

CRY LOUDER DAVE!

channelbottom
channelbottom
4 years ago
Reply to  Picard Madeoff

I might have to listen. To be fair, he’s likely correct to be worried about that.

Picard Madeoff
Picard Madeoff
4 years ago
Reply to  channelbottom

True, fringe groups are worthy of watching closely

snapper
snapper
4 years ago

well this Daddy knows best….. go ahead and just hold the damn contest at Lowers ….. but make it freaking exciting allow all 24 in and go double points for next year shuffling that will ruffle feathers too.

K0o_o0K
K0o_o0K
4 years ago

Adding lettuce, tomato, and perhaps even a sprig of parsley does not unmake a turd sandwich.

Black Rubber
Black Rubber
4 years ago

Remember when the WSL was being overtaken by fake surfers and we were told Prodan was the only real surfer left on the inside, fighting for what we all wanted? Well, they won. Prodan is now one of them. We can only assume he’s a kook in the water these days too. Probably uses a paddle.

tim_nelsen
tim_nelsen
4 years ago

FEED IT TO ME ON A PYZEL SPOON brought to us by the mentor to the b-sh*t crowd ((Prodan, JMD, Elo, Oprah, _____, _______-_____TB, HB_den, Inertians, Q@ & extreme lefts & rights (JoAnne wants more ellipses)) and the next challenger to the presidency of the new 3rd world…

“Folks, you may exit stage left and relieve yourselves on my streets.”

https://youtu.be/QQzGpxW-B90

Sean Connery
Sean Connery
4 years ago

Triple crown (non digital) and a finish at pipe. It doesn’t get any better than that and they just shit on it for some sheckles. Shame on the lot of em. Pretty sure its because they are based in a place where a VAL apocalypse has been taking place. Probably getting pats on the back left and right in SM/Venice/Manhattan Beach.

tim_nelsen
tim_nelsen
4 years ago
Reply to  Sean Connery

last gasp! going out of business sale…happy affffirmmmations.

https://s3.crackedcdn.com/p…

tim_nelsen
tim_nelsen
4 years ago

here’s your real platform!

https://media.istockphoto.c…

Koa Rothman
Koa Rothman
4 years ago

Come surf Jaws for the title. Then we’ll see who is the best surfer in the world on a REAL wave of consequence.

benstandsup
benstandsup
4 years ago
Reply to  Koa Rothman

great idea koa, thanks for the invite, i see you soon out there on REAL wave of consequence. i’ll bring my big wave foamie and all necessary social streaming device to share with onlines

Low wide stinkbug stance
Low wide stinkbug stance
4 years ago
Reply to  Koa Rothman

Hey Koa, awesome to see you here. Youre a bit too straight to the point. Try blistering sarcasm and innuendo to get your point across.

Also, give chas and derek some shit from time to time if you get bored.

Abscessed Llama
Abscessed Llama
4 years ago

Where is your buddy Nathaniel? Be nice to her your side of the surf spectrum so can we expect to hear some truth from your key strokes or just cotton candy? You know we got Brutus here willing to share his wisdom. Nick bailed!

Occ Topus
Occ Topus
4 years ago
Reply to  Koa Rothman

This idea has much to recommend it.

Jimmy the Saint
Jimmy the Saint
4 years ago

Company man Prodan tells his consumers that they are wrong by citing ELO’s imaginary numbers! If the ship is going down, you can be assured that first mate/cabinboy Prodan won’t leave it!


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