A shaker of martyrdom mixed with holier-than-thou and a splash of father-knows-best.
Ever since the World Surf League released its 2023 Championship Tour schedule, I have deeply wondered what those who make their living behind the Wall of Positive Noise think about the reaction. CEO Erik Logan, Senior Vice-President Jessi Miley-Dyer, chief strategist Dave Prodan et. al. As you know, Lower Trestles will continue to crown champions* and Kelly Slater’s Surf Ranch will return, hosting the very first event after the mid-season cull.
Surf fans, core and non, vomiting, spewing unfiltered loathe at the WSL on channels usually reserved for happy affirmations.
Did Logan, Miley-Dyer, Prodan and… whoever is left grow sad? Stiffen spines? Laugh into flavored seltzer waters?
Well, in a missive to aggrieved professional surf watcher, Dave Prodan tipped the mood.
In response to the question, “How’s those comments on the WSL page? Who is your audience? Do they factor in to the decision at all? Doesn’t sound like it,” Prodan responded, “I appreciate the comments are negative. Reality is that our audience figures have never been higher, which drives the value of the platform, which means we can continue to run events.”
Ahhh.
A shaker of martyrdom mixed with holier-than-thou and a splash of father-knows-best.
David Lee Scales and I, anyhow, discuss the re-imagined tour and also the great state of Florida. A fine enough show and one I hope you enjoy.