Keep my name outta your mouth.
In my time here on this earth, I have noticed a general pattern when it comes to announcements of very unpopular things. The public initially revolts and screams extremely angry words. After a few days, a counter-narrative begins to take hold with silver linings, other perspectives finding purchase. The extremely angry words soften to a low grumble. The rose colored lens-wearers smugly nod and everyone waits for the next bit of outrage.
The World Surf League’s recently-announced 2023 Championship Tour, however, has bucked this trend, the fury growing, growing, growing with no end in sight. The bitterness, exasperation bouncing back and forth between the crown being decided at Lower Trestles, again, and Surf Ranch being pulled from its shallow grave.
Pure vitriol.
Now, I don’t know how this deluge is being dealt with beyond the World Surf League’s patented Wall of Positive Noise. I’d image the early hours of frenzy were met with paternal “understanding” but its unrelentingness must now be disquieting.
Or maybe not.
CEO Erik Logan has taken the proactive step of limiting those who can speak his name in Instagram comments.

Will this turn the tide? Allow the counter-narrative to finally take hold? The Best of Maroon 5 once again re-filling the heretofore sad spaces of Logan’s mind?
Or maybe not?
Currently more questions than answers.
Sharpeye on top …by far
joanne defay physical response to ELO: we want more lefts!
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Was such a well timed press run interview with Scott Bass. Wanted to get that over with before he dropped the tour schedule
Well WE (The People) can mention YOU (@elo_eriklogan) HERE. HERE. and HERE. Ya KOOOOOK!
pretty bloody obvious that the WSL have had to trim budgets to stay afloat…leaks everywhere saying ol’ mate waterman ziffy…….is not tipping in another cent………so many promises from kelly/CEO’s about pools/sponsor fools who can’t get real access to Elo’s claims of how many people watching and turn it into revenue……if it looks like shit ,smells like shit ya don’t have to eat it to verify it’s shit !
Look at the sponsors next year….without Govts financial support at Bells/Margs/Portugal and corona ,Brazil/El Salavador/J-Bay……what tour…rumor has it $1m is being lost on average per event……forget the Dream tour….how about the reality tour?
It will be slimmed down next year too I reckon. The WSL are in deep financial shit and once Ziff pulls the pin I can’t imagine any other billionaire will be wanting to donate to the WSL charity to keep it afloat.
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. . . and no potatoes
don’t mention that this is what ELO wants to eat…I’d rather he get a creme pie to the face!
These articles would be so much easier to swallow if Chas Smith hadn’t totally shit the bed in his E-Lo interview.
Chas was seemingly begging that Okie fuck to shovel more unadulterated shit into his mouth. Thank you Eric fuck me harder Eric! It was a choke job on the level of Greg Norman in the 96 Masters.
I don’t want to give Mr Smith too much credit here, but there seems to be a pattern of him kinda seeding a celebrity in people you’d otherwise never see or hear from. I don’t think I’d ever thought to care who an editor of a surf mag was, let alone know what they look or sound like, yet now I regularly find Ashton narrating my dreams.
BG is about as bad as the WSL as that is all they talk about. Seriously how many of the BG readers give a fuck about the world tour anyway and who is winning.
We all do. The WSL is the ultimate in surfing
Haha your soooo funny, I think ?
Good pts all around. The problem is that there are tens of thousands of pr/branding executives telling their CEO, “You don’t just represent the brand, you embody it. And that’s why we need you out front.” etc etc And when ELo hears those words, he glances at the mirror, hand through hair, Yeah I think I could be the face of surfing. I kinda look like a surfer, the pr gal down the hall said that. And you know, I’ve talked about this with Oprah, that even though I didn’t grow up surfing, I’ve always had a very deep connection with the ocean. I can’t even explain it. It’s like I was born to be the leader of surfing, like a White version of Duke Hazard.
what i see when ELO looks in the mirror!
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That’s beautiful 🙂
not a great look…not even with my rose-colored goggles…
Damn …. that’s awful
MB JW?
Keep my @name out you mouth
Why would he put his torched head next to the schedule?
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That screams @ me
Just like a 3-year old, proudly showing off the intricate crayon portrait of his family he spent the whole morning doing- and that resembles a bowl of spaghetti.
Very v v punchable.
What a giant Toooooolllll.
Have you been to Southern California lately.. Its a “Peter Pan Tool Chest”!
E-dont@meLo
This revamped format is really just a blessing – we basically have months of the same content to pour over, whinge, rage etc
Thank you Elo you fucking legend!!
Oh how you made me giggle Tommy Tree Trunk, that really tickled me deep inside
Among other thoughts, I really do miss the non-stop exclamation points…
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
One thing I’ve really noticed about Logan’s recent pronouncements about how they are “developing” the sport and growing audiences, blah.
It’s like he’s writing slides to his boss, except he thinks his sport’s fanbase wants to hear it.
What is he trying to convince us of?
I just looked at the wOsl site.
I don’t even know why I did it.
Trying to evade work, and a bit bored I guess.
Anyway it wasn’t a nice experience.
On their homepage is a full face photo of Asstown Gobblin’.
It was very unexpected and very shocking.
Instinctively I exited their site immediately.
You have been warned…
I’m with Johanne Defay -“We need more ropable lefts”…whatever that means.
You lucky dog!
Not sure the current World Champs want any more ropable lefts. Goofy footers have to be aerial freaks to win a title on current and previous Men’s tour schedules.
Here’s what Elo needs to do to save the Surf Ranch Pro. The WSL needs to be inclusive to grumpy locals. So create a grumpy locals only zone with a car and tire sponsor, where grumpy locals can have their way with a vehicle. It could be like a Tik Tok challenge thing to elevate their social media presence. Add in the Chas vs Ashton battle at the Ranch and everybody is entertained.
Good article — it made me laugh.