One of the major World Surf League successes, in a historically successful year, was the glorious Make or Break, which aired on Apple TV to much acclaim and picked up for a second year. The “peek behind the Wall of Positive Noise” was loved by surf fans and others alike and the two groupings cannot wait for season two… except, is all as it seems? For a stunning new rumor from an impeccable industry insider declares our WSL actually funded the entire production as nothing more than an infomercial.
Per the source:
They were able to get it on the prestige platform by agreeing to hire the premium, high-end production company Box to Box but it is ONLY because the WSL is paying for the show that Apple picked it up. How expensive is this? Well, I believe it was 7 episode series last round, and in talking to a number of people about guessing — and it IS a guess — there’s no way the per episode production cost is less than $500,000, more likely in the $750,000 range. So at a bare minimum it’s an out-of-pocket cost of $3.5 million, and more likely $5,250,000 plus range for a season. I wouldn’t be shocked, btw, as others I talked to agree if the per episode cost was closer to million dollars. Also, according to my source, it’s because it’s free programming to Apple that there is a second season – not because it did particularly great, even if it was solid. It wasn’t numbers, it was that by using Box to Box, a premium and excellent production company, Apple agreed to this arrangement and as far as I know this hasn’t been disclosed anywhere, either by Apple or obviously the WSL. The whole campaign and pride, regularly boasted about by Logan in every interview is about being on this prestige platforms, but basically what you’re seeing is an infomercials which is why while there may be some semi controversial items (e.g. Wright’s woke politics) overall there are no true villains or controversy in the series. It’s the great Chinese Wall of Positive Noise!
The WSL paying for production dollars for Make or Break is like hiring a model to take to your reunion. Looks like you scored a hottie (e.g. Apple TV) but it’s just like bringing a working girl to the dance.
A house of cards?
Oh House of Cards was cancelled after star Kevin Spacey made allegedly naughty with the nerdy ginger from Dazed and Confused… so maybe?
More as the story develops.