Two sports. One need for speed.
Many, many years ago I traveled to North Carolina in order to attend a wedding. It was my first time in America’s south and I felt an instant fondness. The food, biscuits and gravy, chicken fried steak, collard greens, pimento cheese, etc. tickled my palate. The temperature, a balmy 80 degrees with much humidity, made me feel like I was wading through a tasty soup. The architecture, racist but purty. And the charm, very real, seemed right out of a late-1970s television program.
All wonderful (save the racist bit).
Before the big day, anyhow, the groom and his men sat in an antebellum parlor, sipping Bud Light and enjoying a NASCAR race. Now, I was aware of the motorsport, of course, but had never take the time to understand it as anything more than a counter-clockwise snooze. The subtleties, which I had never looked for, were explained to me in kind drawl and, though I didn’t become a fan, understood how it was possible.
So, unlike you, I am less surprised by Hurley’s recent collaboration with the National Association of Stock Car Auto Racing on exciting surf trunks and jackets.
Per the press release:
“Hurley is one of the most influential brands in the world when it comes to action-sports and beach apparel,” said Megan Malayter, NASCAR managing director of licensing and consumer products. “As two companies who were born on the beach, we’re thrilled to be collaborating with Hurley to bring this exclusive Hurley x NASCAR collection to fans in 2023.”
Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s best surfers, skateboarders, snowboarders, musicians and artists, and is an iconic global youth culture brand with roots sunk deep in beach lifestyle.
“We’re excited to bring the Hurley energy that has solidified its stake in surf, snow and skate to a new audience through the Hurley x NASCAR collection. Racing and surfing take dedication, commitment and drive and have many of the same key attributes. We have fused the two as one in the latest Hurley x NASCAR collection while taking our brand trackside,” said Ralph Gindi, COO and co-founder of Bluestar Alliance, parent company of Hurley.
Did you know that Hurley was one of the most influential brands in the world? Me neither but, in any case, do you think the clothing will be on display at the upcoming World Surf League Championship Tour stop the Hurley Pro Sunset Beach or do you think that Head of Tours Jessi Miley-Dyer and gang will steer clear of NASCAR’s spotty past plus various questions re. mass pollution?
Exciting times.
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Like a bet wetter that can’t help himself, author Chas Smith, can’t get past writing a single paragraph about his first Southern experience without a completely unjustified accusation of racism. Really Mr. Smith? Must you take any and every opportunity to flambostulate your pristine political correctness?
Want the colder weather version of this? outside Denali, Alaska: The Healy Roadhouse…Nat’l Park Service flew me up to sight a met&classical gas air monitoring station. Spent the night in a seedy hotel and kept getting woken up by native women fighting in the parking lot…showed up at the work site and met and left the Park Super for a 60-mile drive into the park w/ a $12 Heineken sixer. not 2 miles in I cross a station attendent: “Where’s your pass?” Forced to turn around and leave, a chick on mountain bike goes speeding past into the heart of the park…a tourist bus is behind me leaving the park but stopped cause a couple of grizzlies were observed. All bummed out, head to a pizza place and run into some other park campers. “Do you do blow?” Hopped into car to find Roadhouse. Summer in Alaska! Party it up and exit for a cig…a women walks out to join me: a dark haired fine figured Pueblo indian with a bandana from Arizona. “Want to get outta here?” She takes me back to her cottage and had historically significant coitus. Overslept and late for a 2nd meeting w/ Super who asks: “How was ur evening?”
“Sir, it really sucked cause you forgot to tell me I needed a pass from you to enter the park. I was turned away at the gate. But that Roadhouse was really a blast!”
Hugh “always brought me” Downs
and we’re off!
DR should have edited; sexist arch!
But you have something. Good stories. That’s not something called “nothing”.
Did the maple tree scratch your ass? What type of music?
You’re caged Gorilla. Negatron made you Badge Boy.
Hey Jen I put in the good word for you with my friend who is filmmaker in Oceanside and knows the Simmers, regarding your interest in interviewing Caity. Worth a try.
You can hear the race …and billy bob is taking the highline looking possibly to get air as he comes into the straight, but no buzz richter has just landed a olly of the guard rail , hold onto your hot dogs boy its heating up out there…
It’s clothing brand Hurley, not the WSL. And who knows, although the Daytona track is not far from what are considered, by Florida’s weak standards, some of the better spots in the state … As for Wolfe, all of his nonfiction is worth reading. I’m not as big a fan of his fiction, but it’s fine too. There are several collections out there that compile his various long form magazine articles, etc.
The Man Is Full Of It (in fiction)…yep, non- is betta…
No one performed high speed left turns better than Dale! Restrictor plates turned NASCAR into some pansy ass sport like ballet or surfing.
I once attended a NASCAR race … what a fucking celebration of life, cigarettes and Busch beer. And cutoff jeans. And cut off tee shirts. And KJV bibles. And mullets. And petroleum. And for what it’s worth, Tom Wolfe’s “the last American hero is junior Johnson. yes!” is one of the greatest pieces of writing in the history of western civilization. Then again, I’m the son of a baptist preacher in the American south (not to be confused with a southern baptist preacher), so take all this with a giant grain of salt.
That Tom Wolfe piece is a masterpiece alright!
Spouse a few years ago gave me a first edition signed copy of The Right Stuff … only collectible thing I own or care about. He was brilliant.
I love that book! He was great. Have you read Gay Talese? He is also amazing, check out Frank Sinatra has a Cold and other stories. The Lose is a personal favorite!
Have not, but thx for the referral!
“The Pump House Gang” not a bad collection. “The noon day underground”…reminds me of my mod chick..
Agree …
Mike Chrichton’s Airframe
I learned Aunt Jemima grits were only $0.10 a pound in 1965. They’re a lot more than that now. Fuck you, Joe Biden.
way back in the pantry is a plastic syrup bottle that is well beyond the use expired date. when the midnight muchies are howling and there are no other sweet tings, i toast an end bread crust and douce it with Aunt Jamima…
The WSL is the group that should be doing a deal with NASCAR. NASCAR unlocked the market the WSL desires decades ago.
all the slave owners like George Washington had them — 1:10 in https://www.youtube.com/wat…
You really are ignorant. You’re just regurgitating something you heard someone else say.
The fact that any of you think architecture is racist is astonishing.
We are becoming dumber as a society. It’s sad.
Colonial
anti-depression era pioneer favelas surrounded by colonial mansions/administrators and jeebus-satanic worshipping temples…lyrics by Ronnie Van Zant
yes and the Roman columns
Antebellum architecture used Greek revival columns, not Roman.
The first three orders, the Doric, Ionic and Corinthian were invented by the Greeks. The Romans added the Tuscan and Composite, which were more heavily influenced by the Doric and the Corinthian respectively.
Saying they’re Roman gives it a darker air of conqueror influence, so much more bad and menacing.
They’re Greek revival columns. Saying they’re Greek just doesn’t have that same effect. I see why you like to bend the truth.
coliseums were generally friendly on the eyes. for the spectators…
Russia and China, together at last.
https://uploads.disquscdn.c…
Kai needs to abandon this ship ASAP! Get It, he got a kid now but seriously treading in Lopez mucky water selling shit..