Happy days are here again.
The rise and fall of the surf industry could be a great, thick epic and one that may someday be written. Skipping toward the back half of the book, if Matt Warshaw had already put pen to paper and we had it in our hands, we would find chapters dedicated to Boardriders, the private equity group that scooped up Quiksilver and its holdings then Billabong and its holdings, becoming a behemoth but also weird with bankers etc. pulling surf strings.
Well, word has trickled out that one of Quik’s early purchases, Xcel, has been offloaded to a group of surf industry heavies.
The Hawaiian wetsuit brand founded by a man from New Jersey in 1982, has long been a staple in lineups around the world and always impressive to me. “How does a wetsuit brand get founded in Hawaii?” I’d wonder before remembering that man from New Jersey where the water gets icy cold.
Maybe not as cold as my hometown Coos Bay, Oregon but still.
In any case, Xcel became a staple though I feel semi-disappeared during the banker years but is now back, thanks to aforementioned heavies, and have signed the Ventura-by-way-of-Sunset product Sage Erickson as first order.
And do you imagine this sets up the second volume of the Rise and Fall of the Surf Industry tentatively titled The Surf Industry Strikes Back wherein iconic brands are scooped back up by the core and kept that way?
Here’s to hoping.