Blood in the water.
Surfing is riven with various competing claims. Best boardshort, best wetsuit, best traction, best shark deterrent, best wax, best changing poncho, best bottle-opening sandal etc. though nobody, not one person and especially at the World Surf League Championship Tour level, has ever suggested anything other than John John Florence making the best waterproof jacket.
The multi-talented seaman, and 2x professional surfing champion, has charted his own course, charging various obscure waves, sailing the open Pacific, creating a line of outerwear that is as functional as it is functional.
Florence Marine X burst onto the scene as a pure reflection of John John’s true passions after his sponsor Hurley was sold to a beard oil outfit necessitating his abandonment. The Hawaiian prodigy left millions, likely, on the table to create outerwear that he actually needs. Warmth and dryth on the high seas.
And let us examine the Rain Pro 3-Layer Waterproof Shell (no relation to Albee). Promising a 10k rating with coated zippers, it is undeniable (buy here).
Except.
On-again-off-again Italian upstart Leonardo Fioravanti has just signed a deal with a French company that claims to make the waterproof shell “par excellence.
“Proudly announcing our collaboration with @leofioravanti,” K-Way posted to Instagram. “Can’t wait to have fun and start this journey together.”
A shaka emoji was added, for good measure, rubbing salt deep into Florence’s wound.
K-Way, born in Paris in 1965 and claiming to be the first windproof, waterproof jacket ever, have long been a “category leader” and while superiority may be true, challenging John John so directly, so… personally is certain to create friction.
Which leaves a most important question for you.
Team Florence Marine X or K-Way?
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I have couple k-way ‘waterproof’ jackets not so waterproof…seams dried out, cracked and peeled off….maybe give JJ product a go
jen in red!
https://external-content.du…
porous more!
Likely an unpopular opinion here but FMX actually makes some pretty functional gear, albeit expensive. No experience with their jackets or those of French companies or French companies in general for that matter. Though, I can confirm French beaches and cafes are marv.
More famous and preferred than both for sure is KY Jelly
MUCH different than 2023 Gay.
Caddy little schoolyard gossip, each article here is like reading a 7 year old girl from Orange County’s diary.,
K-way is actually so iconic , it’s name is used for spray jacket in the same way a kleenex is used for tissue, coke for a cola,,, so there
Decathlon!
If i wanted to look like jj, i’d bleach a section of my pubes, shave them off and glue them to my chin, and walk around half-baked and bewildered. As long as I didn’t have to surf, my cover would not be blown.
I could then give away those 250’s to someone in need, like that nigerian prince who has been contacting me via email.
Apparently JJ is starting a musical offshoot called ‘Florence and the Marine’
…and on a pro-surfing product related note…
It’s no secret that the ladders made by the wOOsl associated ladder company Bailey’s are incapable of reaching the heights of the world encompassing FUCKIN’ TALL LADDER ©®™ company ladders.
John should have never ever abandoned his multimillion dollar Hurley contract to support teammates who are only two on tour now just because of the Bluestar purchase. He could have gone arbitration and kept most of what was rightly his extending sponsorship past that hokey idea of designing pool toys with Bob Hurley which never panned out. Additionally, with his original 2016 5++ million dollar Hurley contract ending 2 years ago he could have transitioned to his newer MarineX biz which may just have some traction. Oh well….its just water under the Haleiwa Bridge lapping his luxury sail yacht.
What a lame article… Tuckerness, at best.
Insane!
Cut 3 holes in a trash bag 25c
How about we tweak, ‘kicking in a skull’, and replace it with, strolling through a dewy meadow?
Which one is labelled “Artisan”? Even my romaine lettuce from Costco is labelled “Artisan”. Apparently this “Artisan” is super consumer persuadable, cause romaine lettuce that’s Artisan is freaking way, way more lettuce-y than just the run of the mill leafy substitute.
Ambrosia: “Art Beware…there’s nothin new under the Sun…”
Gay?
Sooooo much Heteronormative Toxic Masculinity™️.
“Publish or ELSE!”
“Or else what?”
“I don’t know, I’ll be kinda… kinda disappointed?”