“World’s most beautiful surfboard shaper” Hayden Cox continues pivot into high-end luxury goods following his clothing brand for Mr Porter with new ultra-exclusive furniture range, including $11,900 table!

"A blend of delicate craftsmanship and lineal minimalism…the internal catalyst textures of resin allow light to shift and refract – like sun through seawater."

The Australian surfboard shaper Hayden Cox is an easy target. Handsome kid and gorgeous wife annex a hunk of the surfboard market with a a high-fashion approach to marketing and a model that appeals to everyone, even beginners.

Although figures are a little blurry on such things, it’s likely his surfboard model, the Hypto-Krypto, a spruced-up seventies style design that was more fun that the vigorous operation of your sex glands, is the biggest-selling surfboard model in the world.

Perhaps you’ll remember my rapture when I first visited his headquarters on Sydney’s northern beaches. What a thrill it was to see a joint free from the ravages of hipster cliché. There was no wood, no pendant lighting, nothing vintage. No motorcycles or coffee machines. Nothing that screamed the buzzword “authentic!”

Instead, wall-to-wall polished concrete with an asymmetrical counter of fabricated concrete shadowed by a large screen built into the wall showing black-and-white surf films of empty waves and occasionally Craig Anderson. Surfboards of matte and polished black, and white, hung from bespoke clothing racks.

Now, and following a collaboration with online men’s retailer Mr Porter for his eponymous surfboard brand’s clothing collection, which included four-hundred dollar surf trunks and six-hundred dollar shell jackets, the sunny faced forty one year old  has dived into furniture manufacturing with four pieces “utilising his mastery of resin” for high-end Australian furniture brand SP01.

“What has driven what some people call luxury is materiality,” Cox told the Brisbane Times. “With surfboards and designing with Future Flex we set a new price point in the industry. That sent the industry down another path and influenced other brands to work with different materials. It’s about creating a new perception.”

Per SP01’s pitch,

“A blend of delicate craftsmanship and lineal minimalism, it’s the distinct materiality of resin that plays the leading role in shape, opacity and colour selection in the Refract collection’s design. With a hand feel of stone and a visual likeness to glass, the internal catalyst textures of resin allow light to shift and refract – like sun through seawater. The stacked lineal shapes that form the table bases take design cues from a wave set. The slabs each glowing at the tip and deepening in colour as each prism expands.”

If you want a piece, there’s a coffee table, console table, side table or a decorative surfboard, which you can examine here. The table is a little under twelve gees Australian and the surfboard is $3950.